📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: DEPT®
🔹 Location: Sydney, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns to drive traffic and conversions
- Analyzing performance data and implementing strategies to improve ROI
- Collaborating with cross-functional teams to ensure campaign success
- Staying up-to-date with industry trends and best practices in paid search marketing
ASSUMPTION: This role requires a high level of expertise in paid search marketing and a proven track record of successful campaign management. Strong analytical skills and the ability to work well in a team are essential.
📋 Key Responsibilities
✅ Manage and optimize paid search campaigns to drive traffic and conversions
✅ Analyze performance data and implement strategies to improve ROI
✅ Collaborate with cross-functional teams to ensure campaign success
✅ Stay up-to-date with industry trends and best practices in paid search marketing
✅ Conduct keyword research and bid management
✅ Create and optimize ad copy and landing pages
✅ Monitor and report on campaign performance
ASSUMPTION: This role requires a hands-on approach to campaign management and a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of successful paid search campaign management (2-5 years)
Required Skills:
- Expertise in Google Ads and Bing Ads
- Strong analytical skills
- Excellent communication and collaboration skills
- Familiarity with Google Analytics and other marketing analytics tools
- Knowledge of HTML and CSS
Preferred Skills:
- Experience with programmatic advertising platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or relevant industry experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Paid Search Specialist in Sydney, the estimated salary range is AUD 90,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health insurance
- Retirement savings plan
- Generous vacation policy
- Employee development opportunities
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a global digital agency that creates end-to-end digital experiences for brands. They specialize in technology, marketing, and creativity.
Company Size: DEPT® has 4,000+ employees across 30+ locations on 5 continents, providing a large-scale yet boutique culture.
Founded: DEPT® was founded in 2015 and has since grown into a global leader in digital marketing and technology services.
Company Description:
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- Their team of digital specialists delivers pioneering work on a global scale with a boutique culture.
- They invest in innovation and leverage proprietary tech, data, and knowledge platforms for all their clients worldwide.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s global presence and large team size provide ample opportunities for career growth and collaboration with diverse talent.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in paid search marketing.
Reporting Structure: The Senior Paid Search Specialist will report directly to the Head of Paid Media and work closely with cross-functional teams, including account managers, designers, and developers.
Work Arrangement: This role is based in Sydney, Australia, with on-site work required. However, flexible working hours and remote work options are available.
Growth Opportunities:
- Progression to a management or leadership role within the paid media team
- Expansion into other areas of digital marketing or technology
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: DEPT®'s global presence and large team size provide ample opportunities for career growth and collaboration with diverse talent.
🌍 Location & Work Environment
Office Type: DEPT®'s Sydney office is a modern, collaborative workspace with a focus on employee well-being and comfort.
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living and competitive job market.
- The city offers a wide range of cultural attractions, entertainment options, and outdoor activities.
- Sydney has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The Sydney office provides a collaborative and innovative work environment that fosters creativity and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid search marketing expertise and experience
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Highlight your relevant experience and achievements in paid search marketing
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for the technical assessment or case study by brushing up on your paid search marketing knowledge and skills
- Research DEPT®'s company culture and values to ensure a strong cultural fit
ATS Keywords: Paid search, PPC, Google Ads, Bing Ads, campaign management, ROI, analytics, marketing, digital, Sydney, senior
ASSUMPTION: DEPT®'s application process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- HTML and CSS
- Marketing analytics tools (e.g., Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Craftmanship
- Care
- Curiosity
- Courage
- Creativity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with DEPT®'s company values and work style?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you have a proven track record of successful paid search campaign management?
ASSUMPTION: DEPT®'s company culture is focused on collaboration, innovation, and data-driven decision making, with a strong emphasis on employee well-being and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with industry trends and best practices in paid search marketing
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams
- Adapting to a large, global organization with a boutique culture
ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on data-driven decision making, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Compared to other senior paid search specialist roles, this position offers a competitive salary range and the opportunity to work for a global, innovative agency.
- DEPT®'s global presence and large team size provide ample opportunities for career growth and collaboration with diverse talent.
- This role requires a high degree of expertise and experience in paid search marketing, with a focus on data-driven decision making and collaboration.
ASSUMPTION: This role is well-suited for candidates with a strong background in paid search marketing and a proven track record of successful campaign management.
📝 Sample Projects
- Managing a large-scale paid search campaign for a global e-commerce client
- Conducting keyword research and bid management for a B2B tech company
- Optimizing ad copy and landing pages for a local small business
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage and optimize paid search campaigns, with a focus on data-driven decision making and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DEPT® support the professional development and growth of its employees?
- What are the biggest challenges facing the paid media team currently, and how can this role help address them?
- How does DEPT® foster a culture of innovation and creativity in its paid search marketing efforts?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role and DEPT®'s company culture, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare for the technical assessment or case study by brushing up on your paid search marketing knowledge and skills
- Research DEPT®'s company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
