📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: Grainger Businesses
🔹 Location: Lake Forest, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Managing high-volume Paid Search programs to drive customer and prospect revenue growth
- Leading campaign management and performance analysis efforts to maximize paid search incremental revenue growth
- Collaborating with cross-functional teams and external partners to execute projects and meet objectives
- Working with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met
- Growing and optimizing keyword portfolio through rapid testing and data analysis
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a collaborative environment.
📋 Key Responsibilities
✅ Manage high-volume Paid Search programs to generate customer and prospect revenue growth within spend and revenue targets
✅ Lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth
✅ Project manage rapid testing initiatives in support of incremental ROAS goals
✅ Prepare and present performance reviews and opportunity area discussions with marketing leadership
✅ Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues, and stay informed of new capabilities for program optimization
✅ Grow and optimize keyword portfolio through rapid testing: data analysis, bid strategy, audience/product, ad copy, landing page, etc.
✅ Automate processes, reporting, and alerts
✅ Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations, and execute ROI deliverables
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience managing large-scale Paid Search programs for well-established online retailers
Required Skills:
- Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management)
- Proficient in Quantitative Analysis/Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations
- Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and Power BI
- Strong Project Management skills
Preferred Skills:
- Experience with product listing ads (PLA) and product feed optimization
- Experience collaborating with organic/SEO teams and Testing & Analytics Teams
ASSUMPTION: Candidates should have a proven track record of driving revenue growth through Paid Search campaigns and a deep understanding of Paid Search best practices.
💰 Compensation & Benefits
Salary Range: $79,000.00 to $131,600.00 per year
Benefits:
- Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
- 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
- 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
- Employee discounts, tuition reimbursement, student loan refinancing, and free access to financial counseling, education, and tools.
- Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.
Working Hours: 40 hours per week, with flexible work arrangements (3 days on-site in Lake Forest or Chicago)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Office Equipment
Company Size: 10,001+ employees (Public Company)
Founded: 1927, in Lake Forest, Illinois
Company Description:
- Grainger is a leading business-to-business organization serving more than 4.5 million customers worldwide.
- The company offers a wide range of industrial-quality products, a consultative sales approach, technical and product expertise, a premium digital experience, and the ability to get the right products to customers when they need them.
- Grainger's welcoming workplace enables team members to learn, grow, and make a difference by keeping businesses running and their people safe.
Company Specialties:
- Supply Chain Management
- Facilities Management
- MRO
- Light and Heavy Manufacturing
- Healthcare
- Inventory Management Solutions
- Safety Services
- Hospitality
- Transportation
- Keepstock
Company Website: Grainger.com
ASSUMPTION: Grainger's extensive industry experience and comprehensive product offerings make it a strong choice for candidates seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Paid Search Channel Lead
Work Arrangement: Hybrid (3 days on-site in Lake Forest or Chicago)
Growth Opportunities:
- Potential to advance to a Paid Search Manager or similar role with increased responsibilities and team leadership
- Opportunities to expand skills and knowledge in digital marketing, data analysis, and project management
- Chance to work on high-impact projects with significant revenue growth potential
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on challenging and impactful projects.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site, 2 days remote)
Office Location(s): Lake Forest, Illinois, United States
Geographic Context:
- Lake Forest is a suburb of Chicago, located approximately 30 miles north of the city.
- The area offers a mix of urban and suburban living, with easy access to Chicago's cultural attractions and amenities.
- Lake Forest is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexible hours and remote work options)
ASSUMPTION: The hybrid work arrangement and convenient location make this role an attractive option for candidates seeking a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with the Paid Search Channel Lead and other team members
- Final interview with the Director of Paid Media
- Background check and offer extension
Key Assessment Areas:
- Paid Search campaign management and optimization skills
- Data analysis and interpretation abilities
- Project management and organizational skills
- Collaboration and communication skills
- Problem-solving and troubleshooting capabilities
Application Tips:
- Highlight relevant Paid Search experience and achievements in your resume and cover letter
- Be prepared to discuss specific Paid Search campaigns you've managed and the results you've achieved
- Demonstrate your ability to analyze data and draw insights from it
- Showcase your project management skills and experience working with cross-functional teams
- Research Grainger's Paid Search strategies and be ready to discuss how you can contribute to their ongoing success
ATS Keywords: Paid Search, PPC, SEM, Google Ads, Microsoft Ads, Search Ads 360, Data Analysis, Project Management, Campaign Optimization, Bid Strategy, Keyword Research
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant Paid Search experience and skills, as well as their ability to work effectively in a collaborative, dynamic environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Search Ads 360
- Google Analytics
- Adobe Analytics
- Power BI
- Excel
- Google Sheets
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you ensure that your Paid Search campaigns align with the company's overall marketing strategy and brand voice?
- Can you describe a time when you had to pivot your Paid Search strategy due to changing market conditions or customer behavior? How did you approach this, and what was the outcome?
- How do you balance the need for short-term performance with long-term strategic planning in your Paid Search campaigns?
ASSUMPTION: Candidates should be prepared to discuss their alignment with Grainger's core values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing a high-volume Paid Search program can be demanding and require long hours during peak periods
- Working with multiple stakeholders and vendors may present communication and coordination challenges
- Keeping up with the latest Paid Search trends, tools, and best practices can be time-consuming and require continuous learning
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are comfortable with the demands and requirements of the role.
📈 Similar Roles Comparison
- This role is similar to a Senior SEM/PPC Specialist or Senior Paid Search Manager position in other organizations
- However, Grainger's extensive product offerings and customer base may present unique challenges and opportunities compared to other companies in the industry
- Career paths for this role may vary depending on the organization's structure and growth prospects
ASSUMPTION: Applicants should research similar roles in other companies to gain a better understanding of the market and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search audit and optimization plan for a major product category
- Launching a new Paid Search campaign for a seasonal product line, targeting specific geographic regions
- Collaborating with the SEO team to improve organic search rankings and drive incremental traffic through integrated Paid Search and SEO strategies
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring candidates to demonstrate their ability to adapt to various situations and initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall Paid Media strategy, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for collaboration with other marketing channels and teams?
- How does Grainger support the professional development and growth of its Paid Search team members?
- What are the biggest challenges facing the Paid Search team currently, and how can this role help address them?
ASSUMPTION: Applicants should use the interview process to gain a clear understanding of the role's expectations, priorities, and growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Paid Search experience and skills, as well as your ability to work effectively in a collaborative, dynamic environment
- Prepare for interviews by researching Grainger's Paid Search strategies and being ready to discuss how you can contribute to their ongoing success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- If you are selected for an interview, be prepared to discuss your Paid Search experience, achievements, and any relevant projects or campaigns you've managed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
