📌 Core Information
🔹 Job Title: (Senior) Paid Search Specialist (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational management of paid search campaigns, particularly on Google Search
- Developing scalable full-funnel SEA strategies focused on customer acquisition and performance optimization
- Collaborating with creative, webshop, and brand teams to optimize the customer journey
- Continuous analysis, optimization, and scaling of campaigns based on KPIs
- Hands-on approach with a strong focus on performance, efficiency, and scalability
ASSUMPTION: This role requires a high level of data affinity and a data-driven mindset. The ideal candidate will be comfortable working with numbers and making data-driven decisions to optimize campaigns.
📋 Key Responsibilities
✅ End-to-end responsibility for Google Search / SEA campaigns, including Performance Max, Shopping, and Bing Ads
✅ Development and implementation of scalable full-funnel SEA strategies with a focus on new customer acquisition, conversion optimization, and ROAS maximization
✅ Continuous analysis, optimization, and scaling of existing campaigns based on KPIs such as ROAS, CPA, CTR, CVR, and CAC
✅ A/B testing of ad copy, landing pages, and bidding strategies
✅ Creation of reports and derivation of data-driven actionable insights
✅ Close collaboration with creative, webshop, and brand teams to optimize the customer journey
✅ Plus: Steering and further development of landing pages and advertorials to improve conversion rates
ASSUMPTION: This role requires a strong focus on performance and a hands-on approach. The ideal candidate will be comfortable working independently and taking ownership of campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years of current, hands-on experience in paid search / Google Ads, ideally in a DTC or FMCG environment
Required Skills:
- Proven expertise in campaign setup, bidding strategies, and conversion tracking
- Strong analytical skills and a high level of data affinity
- Proficiency in Google Ads Editor, Google Analytics 4, and Google Tag Manager
- Self-motivated, structured, and results-oriented work style
- Hands-on mentality and a genuine growth mindset
- Fluency in German, good English skills
Preferred Skills:
- Experience in a agency or start-up/DTC environment
- Experience with additional performance channels (e.g., Pinterest, Demand Gen)
- Experience in creating and optimizing landing pages/funnels, including coordination of implementation
ASSUMPTION: Candidates with experience in the pet industry or a strong interest in pets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Flexible work hours with the option to work from home
- High-end Mac or Windows setup provided for remote work
- Hybrid work arrangement with the option to work from the Berlin office
- Complimentary snacks, drinks, and breakfast cereals at the Berlin office
- 75% MA discount on orders up to €100 per month
- Company pension plan, health insurance, and other benefits
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly is a leading pet supplement startup in the DACH region, focusing on healthy and happy dogs. They develop premium supplements to enable long and good lives for pets while maintaining high social and ecological standards.
Company Size: Mammaly has 11-50 employees, providing a dynamic and agile work environment where individual contributions make a significant impact.
Founded: Mammaly was founded in 2020 and has since grown to become the leading pet supplement startup in Germany.
Company Description:
- Mammaly is a B Corp-certified company committed to high social and ecological standards
- Their mission is to improve the health and well-being of pets through innovative and scientifically-backed products
- They offer a diverse and inclusive work environment, welcoming employees from all backgrounds
Company Specialties:
- Pet supplements
- Dog health
- Pet nutrition
- Innovative pet products
Company Website: https://www.mammaly.de
ASSUMPTION: Mammaly's commitment to sustainability and social responsibility may attract candidates who value these aspects in their workplace.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow within the company
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid, with the option to work from home or the Berlin office
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing team
- Opportunity to work on diverse campaigns and learn new skills
- Chance to collaborate with various teams and gain a holistic understanding of the business
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in performance marketing.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Berlin
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to the office
Work Schedule: Flexible work hours with the option to work from home
ASSUMPTION: Candidates who enjoy working in a dynamic and collaborative environment may find mammaly's office and work culture appealing.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Case study or practical assignment to evaluate the candidate's problem-solving skills and approach to campaign management
- Final interview with the team or a panel to assess team dynamics and fit
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Problem-solving and strategic thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search campaigns and performance optimization
- Tailor your cover letter to demonstrate your understanding of mammaly's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and approach to campaign management
ATS Keywords: Paid Search, Google Ads, Performance Marketing, Data Analysis, Conversion Optimization, A/B Testing, Google Analytics, Google Tag Manager, Bidding Strategies, Customer Journey Optimization, Landing Page Optimization, Performance Max, Shopping Ads, Bing Ads, Creative Collaboration, Growth Mindset
ASSUMPTION: Mammaly's hiring process is designed to assess the candidate's technical skills, cultural fit, and problem-solving abilities. Successful candidates will be able to demonstrate their expertise in paid search and their ability to work effectively in a collaborative environment.
🛠️ Tools & Technologies
- Google Ads Editor
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Google Search Console
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates with experience using these tools and technologies will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and their well-being
- Innovation and continuous learning
- Collaboration and teamwork
- Sustainability and social responsibility
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you share mammaly's passion for improving the health and well-being of pets?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you have a strong data-driven mindset and a proven track record of using data to optimize campaigns?
ASSUMPTION: Candidates who align with mammaly's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a large number of campaigns and keywords effectively
- Keeping up with industry trends and algorithm changes
- Balancing the need for performance optimization with brand considerations
- Collaborating with multiple teams to optimize the customer journey
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and effective communication and collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making
- Compared to agency roles, this position offers more ownership and responsibility for campaign performance
- This role offers growth opportunities for candidates looking to advance their careers in performance marketing
ASSUMPTION: Candidates with experience in similar roles, such as performance marketing managers or paid search specialists, will be well-suited to this position.
📝 Sample Projects
- Developing and implementing a full-funnel SEA strategy to drive new customer acquisition and improve ROAS
- Optimizing an existing campaign to improve conversion rates and reduce CPA
- Collaborating with the creative team to develop and test new ad copy and landing pages
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the (Senior) Paid Search Specialist will be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does mammaly support the professional development and growth of its employees?
- Can you provide examples of how mammaly's values are reflected in the company culture and day-to-day work?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does mammaly approach work-life balance, and what resources are available to support employees in this area?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching mammaly's mission, values, and products, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
