(Senior) Paid Search Specialist (all genders)

📌 Core Information - Job Title: (Senior) Paid Search Specialist (all genders) - Company: mammaly - Location: Berlin, Germany - Job Type: Full-Time, Hybrid - Category: Marketing - Date Posted: 2025-07-15 - Experience Level: 5-10 years - Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Strategic and operational responsibility for mammaly's Google Search campaigns - Focus on performance, efficiency, and scalability - Collaboration with creative, webshop, and brand teams to optimize customer journey - Plus: potential to manage and optimize landing pages and advertorials ASSUMPTION: This role requires a high level of autonomy and data-driven decision-making, with a strong focus on performance and growth. 📋 Key Responsibilities - Campaign Management: End-to-end responsibility for Google Search campaigns, including Performance Max, Shopping, and Bing Ads - Strategy Development: Develop and implement scalable full-funnel SEA strategies - Optimization: Continuously analyze, optimize, and scale campaigns based on KPIs such as ROAS, CPA, CTR, CVR, and CAC - Testing: Conduct A/B testing of ad texts, landing pages, and bidding strategies - Reporting: Create reports and derive data-based action recommendations - Collaboration: Work closely with creative, webshop, and brand teams to improve customer journey - Plus: Potential to manage and optimize landing pages and advertorials to improve conversion rates ASSUMPTION: This role requires a hands-on approach, with a strong focus on data analysis and optimization. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: Minimum 4 years of operational experience in Paid Search, ideally in DTC or FMCG environments - Required Skills: - Proven expertise in Google Ads, Google Analytics 4, and Google Tag Manager - Strong analytical skills and data affinity - Self-motivated, structured, and results-driven work style - Excellent communication and collaboration skills - Fluency in German and good English skills - Preferred Skills: - Experience with additional performance channels (e.g., Pinterest, Demand Gen) - Experience in creating and optimizing landing pages and funnels ASSUMPTION: Candidates should have a proven track record in Paid Search and a strong understanding of data-driven marketing strategies. 💰 Compensation & Benefits - Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Senior Paid Search Specialist in Berlin) - Benefits: - Flexible work hours - Home office setup (Mac or Windows) - Hybrid work arrangement (Berlin or surrounding area) - Team snacks, employee discount, pension plan, and health insurance - Diverse and inclusive work environment ASSUMPTION: The salary range is estimated based on industry standards for a Senior Paid Search Specialist in Berlin, considering the company size and experience level. 📌 Applicant Insights 🔍 Company Context - Industry: Food and Beverage Retail, specifically focusing on pet supplements - Company Size: 11-50 employees - Founded: 2020 - Company Description: - Mammaly is the leading pet supplement startup in DACH, dedicated to developing innovative and scientifically-backed products for pets - They aim to change the way we feed our pets by addressing common health issues through smart products and shared knowledge - Company Specialties: Tierernährung, Hunde, supplements, pet supplements, Futterergänzung, Dog supplements, pet health, dog health, and nahrungsergänzung - Company Website: ASSUMPTION: Mammaly's focus on pet health and innovation creates a dynamic and mission-driven work environment. 📊 Role Analysis - Career Level: Senior-level role with potential for growth and impact - Reporting Structure: This role reports directly to the Head of Marketing or a similar position - Work Arrangement: Hybrid, with a focus on collaboration and flexibility - Growth Opportunities: - Potential to expand responsibilities based on performance and company growth - Opportunities to learn and develop skills in related marketing channels and disciplines ASSUMPTION: This role offers significant growth potential, given the company's rapid expansion and focus on innovation. 🌍 Location & Work Environment - Office Type: Hybrid, with a focus on collaboration and flexibility - Office Location: Berlin, Germany - Geographic Context: - Berlin offers a vibrant tech and startup scene, with a strong focus on innovation and sustainability - The city provides ample opportunities for networking and professional growth - Work Schedule: Flexible work hours, with a focus on results and performance ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while fostering collaboration and team cohesion. 💼 Interview & Application Insights - Typical Process: Online application, phone or video screen, in-depth interviews, and a case study or assignment - Key Assessment Areas: Technical skills, data analysis, problem-solving, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences - Showcase your understanding of mammaly's mission and values - Prepare for behavioral and situational interview questions focused on data-driven decision-making and problem-solving ATS Keywords: Paid Search, Google Ads, Performance Marketing, Data Analysis, Conversion Optimization, A/B Testing, Google Analytics, Google Tag Manager, Bidding Strategies, Customer Journey Optimization, Landing Page Optimization, Performance Max, Shopping Ads, Bing Ads, Creative Collaboration, Growth Mindset ASSUMPTION: Mammaly's focus on data-driven decision-making and innovation will be a significant factor in the interview process. 🛠️ Tools & Technologies - Google Ads, Google Analytics 4, Google Tag Manager, Google Ads Editor, Excel, and other data analysis tools ASSUMPTION: Candidates should have a strong proficiency in Google Ads and related tools, with a willingness to learn and adapt to new technologies as needed. 👔 Cultural Fit Considerations - Company Values: Diversity, inclusion, innovation, and a strong focus on pet health and well-being - Work Style: Collaborative, data-driven, and results-oriented, with a focus on continuous learning and improvement - Self-Assessment Questions: - How do you approach data-driven decision-making in your current role? - Can you describe a time when you optimized a campaign based on data analysis? - How do you balance autonomy and collaboration in your work style? ASSUMPTION: Mammaly's focus on diversity, inclusion, and innovation creates a dynamic and engaging work environment. ⚠️ Potential Challenges - Balancing autonomy and collaboration in a hybrid work environment - Keeping up with the rapid growth and evolution of the pet supplement industry - Maintaining a strong focus on data-driven decision-making and optimization in a fast-paced environment ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Role Differences: This role focuses specifically on Paid Search, while related roles may have a broader focus on performance marketing or e-commerce - Industry-Specific Context: The pet supplement industry is growing rapidly, with a strong focus on innovation and sustainability - Career Path Comparison: This role offers significant growth potential, with opportunities to expand responsibilities and develop skills in related marketing channels and disciplines ASSUMPTION: Candidates should consider the unique aspects of this role and the pet supplement industry when evaluating their career goals and aspirations. 📝 Sample Projects - Optimizing a Google Search campaign to improve ROAS by 20% within three months - Developing and implementing a full-funnel SEA strategy to drive new customer acquisition - Conducting A/B testing of ad texts and landing pages to improve conversion rates by 15% ASSUMPTION: These sample projects demonstrate the data-driven and results-oriented nature of the role, with a focus on continuous optimization and improvement. ❓ Key Questions to Ask During Interview - How does mammaly support the growth and development of its employees? - Can you describe the team structure and dynamics within the marketing department? - How does mammaly measure the success of its Paid Search campaigns, and what KPIs are most important? - What opportunities are there for collaboration and knowledge-sharing within the company? - How does mammaly approach diversity, inclusion, and innovation in its work environment? ASSUMPTION: These questions demonstrate a strong interest in the company's culture, values, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://join.com/companies/mammaly/14581060-senior-paid-search-specialist-all-genders) - Tailor your resume and cover letter to highlight relevant skills and experiences - Prepare for behavioral and situational interview questions focused on data-driven decision-making and problem-solving - Follow up with a thank-you note after your interview, reiterating your interest in the role and the company ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.