(Senior) Paid Search Specialist (all genders)

📌 Core Information

🔹 Job Title: (Senior) Paid Search Specialist (all genders)

🔹 Company: Mammaly

🔹 Location: Berlin, Berlin, Germany (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational responsibility for paid search campaigns, particularly on Google Search
• End-to-end management of campaigns, including performance optimization and A/B testing
• Collaboration with various teams to enhance the customer journey
• Data-driven decision making and continuous analysis to improve campaign performance

ASSUMPTION: This role requires a strong understanding of paid search strategies and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ End-to-end responsibility for Google Search / SEA campaigns, including Performance Max, Shopping, and Bing Ads

✅ Development and implementation of scalable full-funnel SEA strategies focused on new customer acquisition, conversion optimization, and ROAS maximization

✅ Continuous analysis, optimization, and scaling of existing campaigns based on KPIs such as ROAS, CPA, CTR, CVR, and CAC

✅ A/B testing of ad copy, landing pages, and bidding strategies

✅ Creation of reports and data-driven recommendations

✅ Close collaboration with creative, webshop, and brand teams to optimize the customer journey

✅ Plus: Management and development of landing pages and advertorials to improve conversion rates

ASSUMPTION: This role requires a hands-on approach and a strong focus on performance and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 4 years of current operational experience in Paid Search / Google Ads, ideally in DTC or FMCG environments

Required Skills:

• Deep understanding of campaign setup, bidding strategies, and conversion tracking
• Proficient in Google Ads Editor, Google Analytics 4, and Google Tag Manager
• Strong analytical skills and affinity for numbers
• Self-motivated, structured, and results-oriented work style
• Fluency in German and English

Preferred Skills:

• Experience in additional performance channels (e.g., Pinterest, Demand Gen)
• Experience in creating and optimizing landing pages/funnels, including coordination of implementation

ASSUMPTION: Candidates with experience in an agency or start-up/DTC environment may have an advantage.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and performance)

Benefits:

• Flexible work hours
• Home office setup (Mac or Windows)
• Office snacks, fruits, and breakfast cereals
• Employee discount (75% MA on orders up to €100 per month)
• Company pension plan and health insurance

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Mammaly is a leading pet supplement startup in Germany, focusing on premium supplements for dogs to ensure their health and happiness.

Company Size: Mammaly has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Mammaly was founded in 2020 and has since become a certified B Corp, demonstrating its commitment to social and environmental responsibility.

Company Description:

• Mammaly is dedicated to developing innovative, science-based pet supplements that are effective, tasty, and easy to use.
• The company aims to transform the way people feed their pets by addressing common health issues and sharing its expertise.
• Mammaly's mission is to make it "pawsible" for pets to live happy, healthy lives.

Company Specialties:

• Pet nutrition
• Dog supplements
• Premium pet supplements
• Pet health

Company Website: http://www.mammaly.de

ASSUMPTION: Mammaly's focus on pet health and well-being creates a unique work environment that prioritizes making a positive impact.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in paid search and performance marketing.

Reporting Structure: The (Senior) Paid Search Specialist reports directly to the Marketing Team and works closely with various departments to optimize the customer journey.

Work Arrangement: This is a hybrid role, with a mix of remote work and on-site collaboration at the Berlin office.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior or management role within the marketing department
• Chance to gain experience in a fast-growing startup and contribute to its success
• Opportunity to work on diverse projects and campaigns, expanding skills and knowledge

ASSUMPTION: Mammaly's rapid growth and focus on innovation create ample opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Mammaly's office is located in Berlin and offers a comfortable, collaborative work environment.

Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin has a well-connected public transportation system, making it easy to commute to the office

Work Schedule: Flexible work hours, with the option to work from home or in the office

ASSUMPTION: Berlin's dynamic environment and Mammaly's flexible work arrangements create an engaging and enjoyable work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the marketing team
• Final interview with the CEO or a member of the executive team

Key Assessment Areas:

• Technical skills in paid search and performance marketing
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Mammaly's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Mammaly's mission and values in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Paid Search, Google Ads, Performance Marketing, Data Analysis, Conversion Optimization, A/B Testing, Google Analytics, Google Tag Manager, Bidding Strategies, Customer Journey Optimization, Landing Page Optimization, Performance Max, Shopping Ads, Bing Ads, Growth Mindset, Analytical Skills

ASSUMPTION: Mammaly's application process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Google Ads Editor
• Google Analytics 4
• Google Tag Manager
• Additional performance channels (e.g., Pinterest, Demand Gen)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and their well-being
• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence
• Sustainability and social responsibility

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Committed to personal and professional growth

Self-Assessment Questions:

• Do you share Mammaly's passion for improving pet health and well-being?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Mammaly's company culture emphasizes innovation, collaboration, and a strong commitment to its mission and values.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the latest trends and best practices in paid search and performance marketing
• Balancing the need for data-driven decision making with the need for creativity and innovation
• Adapting to a fast-panging startup environment with changing priorities and goals

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on paid search and performance marketing channels
• This role requires a strong analytical mindset and a deep understanding of campaign optimization and bidding strategies
• Career progression in this role may lead to senior or management positions within the marketing department

ASSUMPTION: This role offers unique opportunities for growth and specialization within the marketing field.

📝 Sample Projects

• Developing and implementing a full-funnel SEA strategy to improve new customer acquisition and conversion rates
• Optimizing campaign performance through A/B testing and continuous analysis of KPIs
• Collaborating with creative and webshop teams to enhance the customer journey and improve conversion rates

ASSUMPTION: These projects demonstrate the hands-on, data-driven nature of the (Senior) Paid Search Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other departments, such as creative and webshop teams?
• What opportunities are there for professional growth and development within the marketing department?
• How does Mammaly support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their commitment to understanding the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.