📌 Core Information
🔹 Job Title: Senior Paid Search Strategist
🔹 Company: National Debt Relief, LLC.
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing large-scale paid search campaigns across Google Ads and Microsoft Advertising platforms.
- Collaborating cross-functionally with website CRO, sales, and creative teams to enhance the marketing funnel and drive exceptional performance.
- Conducting competitive research and strategy development to stay ahead in the market.
- Monitoring campaign performance, analyzing data, and leveraging insights to drive continuous improvement and scalability.
ASSUMPTION: This role requires a high level of expertise in paid search management, data-driven marketing, and performance optimization. The ideal candidate will have a proven track record of driving scale while meeting ROAS and CPA goals.
📋 Key Responsibilities
✅ Develop, execute, and optimize large-scale paid search campaigns across Google and Bing platforms.
✅ Understand and implement advanced tracking solutions to measure offline sales outcomes and tie them back to ad performance.
✅ Test various bid strategies and optimization events using a combination of online and offline event data.
✅ Ensure campaigns meet ROAS and CPA targets.
✅ Collaborate with cross-functional teams to monitor and optimize the full funnel, test landing pages, and develop direct-response focused ad copy.
✅ Conduct thorough competitive analysis to understand industry trends and adapt our approach to stay ahead in the market.
✅ Monitor campaign performance, analyze data, and communicate results to senior leadership teams.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, time management, and organizational skills to manage multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, Data Science, Statistics, or a related field preferred.
Experience: 7 years of hands-on experience in paid search advertising, focusing on direct-response ads in lead-gen industries with long offline sales cycles (ideally in the debt space). Must have experience running large-scale accounts that spend over $11MM/month on paid media.
Required Skills:
- Expertise in paid search management, with extensive experience managing campaigns on Google and Microsoft ads platforms.
- Deep understanding of data-driven marketing and performance optimization.
- Proven ability to optimize campaigns effectively to drive scale while meeting ROAS and CPA goals.
- Strong analytical skills, with the ability to extract meaningful insights from data and apply them to campaign strategies.
- Expertise in utilizing advanced tracking solutions, such as offline conversions integrations, to measure offline sales outcomes.
- Proficiency in using analytics tools to monitor campaign performance and identify areas for improvement.
Preferred Skills:
- Experience working both in-house and at agencies.
- Familiarity with A/B testing, attribution models, and Google’s drafts and experiments.
- History of managing budgets effectively to achieve ROAS and CPA goals.
ASSUMPTION: Candidates with experience communicating results to senior leadership teams are strongly preferred.
💰 Compensation & Benefits
Salary Range: $106,000 to $128,500 per year. This range reflects the minimum and maximum target for this position across the US. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
Benefits:
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Access to Your Earned Wages at Any Time Before Payday
Working Hours: Full-time position, overtime eligible if classified non-exempt.
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: National Debt Relief operates in the financial services industry, specializing in debt relief and debt settlement services.
Company Size: National Debt Relief is a mid-sized company with 1,001-5,000 employees.
Founded: 2009
Company Description:
- National Debt Relief is a leading debt settlement organization that has helped over 450,000 people settle over $10 billion of debt.
- The company aims to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer, and recommending the appropriate solution.
- National Debt Relief is a team-oriented environment full of rewards and growth opportunities for employees.
Company Specialties:
- Debt counseling
- Debt relief
- Bankruptcy alternative
- FDCPA
- Negotiations
- Debt settlement
- Debt negotiation
- Debt mediation
- Debt resolution
- Credit card consolidation
- Credit card relief
- Get out of debt
- Pay off credit card debt
- And resolve debt
Company Website: https://www.nationaldebtrelief.com/
ASSUMPTION: National Debt Relief is a certified Great Place to Work® and is an equal opportunity employer.
📊 Role Analysis
Career Level: Senior-level role with a high degree of autonomy and responsibility.
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department.
- Opportunities to expand skills and knowledge in data-driven marketing and performance optimization.
- Chance to work on high-impact projects that drive significant business results.
ASSUMPTION: This role offers a unique opportunity for a senior-level paid search strategist to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required.
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of living and working environments, from urban cities to rural areas.
- The cost of living and local regulations may vary significantly between states and regions.
- Applicants should research the specific location's cost of living, taxes, and local laws to ensure it aligns with their needs and preferences.
Work Schedule: Full-time position with a standard workweek of 40 hours, overtime eligible if classified non-exempt.
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the United States, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- Paid search management expertise
- Data-driven marketing and performance optimization skills
- Analytical and problem-solving abilities
- Strategic thinking and planning skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant paid search management experience and data-driven marketing skills.
- Be prepared to discuss specific examples of your experience optimizing campaigns to drive scale while meeting ROAS and CPA goals.
- Research National Debt Relief's industry and competitors to demonstrate your understanding of the market landscape.
ATS Keywords: Paid Search, Google Ads, Microsoft Advertising, Data-Driven Marketing, Performance Optimization, Campaign Management, ROAS, CPA, Analytics, A/B Testing, Attribution Models
ASSUMPTION: National Debt Relief uses an Applicant Tracking System (ATS) to manage job applications, and optimizing your resume with relevant keywords can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Google Analytics
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs and preferences of the hiring manager and the team.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Integrity
- Collaboration
- Accountability
- Excellence
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Proactive and self-motivated
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-impact role with a high degree of autonomy and responsibility?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong analytical and problem-solving skills, with the ability to extract meaningful insights from data and apply them to campaign strategies?
- Are you a strong communicator with excellent interpersonal skills, able to collaborate effectively with cross-functional teams?
- Do you have a growth hacker mindset, focused on driving measurable results and continuous improvement?
ASSUMPTION: National Debt Relief values employees who are empowered, integrity-driven, collaborative, accountable, and committed to excellence. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing large-scale paid search campaigns with significant ad spend can be complex and time-consuming.
- Working remotely requires strong self-motivation, time management, and organizational skills to manage multiple projects and meet deadlines.
- The competitive nature of the paid search industry can present challenges in maintaining market share and driving growth.
- Dealing with sensitive consumer financial data requires a high degree of confidentiality and ethical conduct.
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective time management, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior-level paid search strategist roles, this position offers a unique opportunity to work in the debt relief industry, with a focus on long offline sales cycles and high monthly ad spend.
- The debt relief industry is characterized by high competition and a strong emphasis on performance optimization and data-driven marketing.
- Career progression in this role may involve advancing to a leadership role within the marketing department or transitioning to a similar role in a different industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in the debt relief industry and develop expertise in managing large-scale paid search campaigns with significant ad spend.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy to drive growth and improve ROAS for a large-scale debt relief campaign.
- Conducting a competitive analysis of the debt relief industry and adapting the company's approach to stay ahead in the market.
- Optimizing the marketing funnel through collaboration with cross-functional teams, testing landing pages, and developing direct-response focused ad copy.
ASSUMPTION: These sample projects illustrate the high-impact nature of the role and the opportunity to drive significant business results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach work-life balance for remote employees?
- What are the most significant challenges facing the paid search team, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid search management experience and data-driven marketing skills.
- Prepare for the interview by researching National Debt Relief's industry and competitors, and developing specific examples of your experience optimizing campaigns to drive scale while meeting ROAS and CPA goals.
- If selected for the final interview, be prepared to discuss your approach to competitive research and strategy development, as well as your ability to collaborate effectively with cross-functional teams.
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
