📌 Core Information
🔹 Job Title: Senior Paid Search Strategist
🔹 Company: National Debt Relief, LLC.
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing large-scale paid search campaigns across Google and Bing
- Collaborating cross-functionally with website CRO, sales, and creative teams
- Developing and executing strategic plans to drive channel growth
- Analyzing campaign performance and leveraging insights for continuous improvement
- Conducting competitive research and staying ahead of market trends
ASSUMPTION: This role requires a high level of expertise in paid search management and a strong analytical mindset to succeed.
📋 Key Responsibilities
✅ Develop, execute, and optimize large-scale paid search campaigns across Google and Bing platforms
✅ Collaborate with cross-functional teams to optimize the full marketing funnel and test landing pages
✅ Conduct competitive analysis and adapt strategies to stay ahead in the market
✅ Monitor campaign performance, analyze data, and leverage insights to drive continuous improvement
✅ Communicate results and strategies to senior leadership teams
ASSUMPTION: Success in this role requires a strong understanding of advanced tracking solutions, attribution models, and data-driven marketing.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, Data Science, Statistics, or a related field preferred
Experience: 5 years of hands-on experience in paid search advertising, focusing on direct-response ads in lead-gen industries with long offline sales cycles (ideally in the debt space). Must have experience running large-scale accounts that spend over $1MM/month on paid media.
Required Skills:
- Expertise in managing campaigns on Google and Microsoft ads platforms
- Deep understanding of data-driven marketing and performance optimization
- Proven ability to optimize campaigns effectively to drive scale while meeting ROAS and CPA goals
- Strong analytical skills and proficiency in using analytics tools
- Experience with advanced tracking solutions, such as offline conversions integrations
Preferred Skills:
- Experience working both in-house and at agencies
- Familiarity with A/B testing, attribution models, and Google’s drafts and experiments
- History of managing budgets effectively to achieve ROAS and CPA goals
ASSUMPTION: Candidates with experience in the debt relief industry or similar long sales cycle environments will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $103,000 - $115,500 per year
Benefits:
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Access to Your Earned Wages at Any Time Before Payday
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: National Debt Relief operates in the financial services industry, specifically focusing on debt relief and consumer debt settlement.
Company Size: National Debt Relief is a mid-sized company with 1,001-5,000 employees.
Founded: National Debt Relief was founded in 2009.
Company Description:
- National Debt Relief is a leading debt settlement organization that has helped over 450,000 people settle over $10 billion of debt.
- The company aims to help individuals and families get out of debt with the least possible cost through financial consultations, education, and appropriate solutions.
- National Debt Relief is committed to treating clients like real people and becoming their number one advocate to help them reestablish financial stability as quickly as possible.
Company Specialties:
- Debt counseling
- Debt relief
- Bankruptcy alternative
- Negotiations
- Debt settlement
- Credit card consolidation
- Credit card relief
- Get out of debt
- Pay off credit card debt
Company Website: https://www.nationaldebtrelief.com/
ASSUMPTION: National Debt Relief's mission and values focus on helping clients achieve financial independence and stability.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Senior Paid Search Strategist will report directly to the marketing leadership team and collaborate with cross-functional teams.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand skills and knowledge in paid search management and data analysis
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: Success in this role can lead to career advancement opportunities within the company.
🌍 Location & Work Environment
Office Type: Remote-friendly work environment with the option to work from home or in the office.
Office Location(s): 180 Maiden Ln, 28th Floor, New York, NY 10038, US
Geographic Context:
- The United States has a diverse job market with various opportunities for growth and advancement.
- The remote-friendly work environment allows for flexibility and work-life balance.
- The company's headquarters in New York City offers access to a vibrant and dynamic business ecosystem.
Work Schedule: The standard workweek is 40 hours, with flexible scheduling options available for remote workers.
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and can attract a more diverse pool of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final interview with hiring manager or executive team
Key Assessment Areas:
- Paid search management expertise
- Analytical and problem-solving skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant experience and achievements in paid search management
- Demonstrate a strong understanding of data-driven marketing and performance optimization
- Showcase experience with advanced tracking solutions and analytics tools
- Prepare examples of successful campaign optimizations and data-driven insights
ATS Keywords: Paid Search, Google Ads, Bing Ads, Campaign Optimization, Data-Driven Marketing, Performance Optimization, Analytics, Cross-Functional Collaboration, Strategic Planning
ASSUMPTION: National Debt Relief uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in the resume can improve the chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in paid search management and data analysis roles. However, the specific tools used may vary depending on the company's preferences and existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: National Debt Relief empowers clients to take control of their financial lives and make informed decisions.
- Integrity: The company operates with honesty and transparency in all aspects of its business.
- Compassion: National Debt Relief demonstrates empathy and understanding towards clients' unique financial situations.
Work Style:
- Data-driven: The company relies on data and analytics to inform decision-making and strategy development.
- Collaborative: National Debt Relief fosters a team-oriented work environment that encourages cross-functional collaboration.
- Adaptable: The company remains flexible and responsive to changes in the market and client needs.
Self-Assessment Questions:
- Do you align with National Debt Relief's mission to empower clients and help them achieve financial independence?
- Are you comfortable working in a fast-paced, data-driven environment that requires continuous learning and adaptation?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Success in this role requires a strong cultural fit with National Debt Relief's values and work style.
⚠️ Potential Challenges
- Managing large-scale paid search campaigns with significant ad spend can be complex and time-consuming.
- Working in a fast-paced, high-volume environment may require exceptional multitasking skills and time management.
- Collaborating with cross-functional teams may present communication and coordination challenges.
- Keeping up with industry trends and algorithm changes may require continuous learning and adaptation.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other senior paid search roles, this position requires a deeper understanding of long offline sales cycles and direct-response ads.
- National Debt Relief's focus on debt relief and consumer debt settlement sets it apart from other financial services companies.
- This role offers career growth opportunities within the marketing department and the broader organization.
ASSUMPTION: Candidates with experience in the debt relief industry or similar long sales cycle environments may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy for a new product launch
- Optimizing campaigns to improve ROAS and CPA while maintaining or increasing ad spend
- Conducting competitive analysis and identifying opportunities for differentiation and growth
- Collaborating with cross-functional teams to test and optimize landing pages and ad copy
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Paid Search Strategist role at National Debt Relief.
❓ Key Questions to Ask During Interview
- Can you describe the current paid search strategy and how this role fits into the broader marketing plan?
- How does National Debt Relief support the growth and development of its marketing team members?
- What are the biggest challenges facing the paid search team currently, and how can this role help address them?
- How does National Debt Relief measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as sales or product development?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can demonstrate your interest in the role and help you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful campaign optimizations and data-driven insights to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
