📌 Core Information
🔹 Job Title: Senior Paid Social Campaign Manager - PDF Expert
🔹 Company: Readdle
🔹 Location: Ukraine, Poland, Portugal, remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies for paid social channels to drive user acquisition
- End-to-end management of campaigns, including optimization, testing, and budget management
- Collaborating with cross-functional teams to ensure campaigns align with overall product marketing goals
- Analyzing campaign data and refining acquisition strategies based on insights
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results through data-informed decision making.
📋 Key Responsibilities
✅ Develop and implement end-to-end strategies for paid social channels, ensuring alignment with business goals and KPIs
✅ Continuously optimize bids, creatives, and audience targeting to maximize ROI/ROAS, monitoring performance and adjusting in real-time
✅ Propose, implement, and analyze A/B tests and experiments to improve campaign performance, traffic, and conversion rates across key touchpoints
✅ Work closely with the Performance Creative Specialist and Creative Producer to provide briefs and optimize creative assets for higher engagement and better performance
✅ Manage campaign budgets effectively, focusing on maximizing returns across channels
✅ Collaborate with the Analyst to analyze campaign data, track KPIs, and refine acquisition strategies based on insights
ASSUMPTION: This role requires a strong understanding of paid social advertising, with a focus on maximizing returns and driving user acquisition.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in managing at-scale, performance-based campaigns for iOS apps
Required Skills:
- Expertise in ad platforms such as Meta Ads, TikTok Ads, and YouTube
- Strong knowledge of marketing analytics tools (Google Analytics, Amplitude, Tableau, MMPs like AppsFlyer or Adjust)
- Ability to interpret and work with large datasets to inform campaign decisions
- Familiarity with A/B testing, creative testing frameworks, and their automation
Preferred Skills:
- Speaking multiple languages fluently
- Familiarity with marketing to US audiences and cultural trends
ASSUMPTION: Candidates with experience in managing large-scale paid social campaigns for iOS apps are strongly preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Paid Social Campaign Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Readdle operates in the IT Services and IT Consulting industry, focusing on creating innovative business and productivity applications for Apple devices.
Company Size: Readdle has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Readdle was founded in 2007 and has since grown to serve over 200 million users worldwide.
Company Description:
- Readdle creates innovative business and productivity applications that shape the future of work
- With a focus on user experience and attention to detail, Readdle has become one of the most significant players in the App Store
- The company aims to bring best-in-class apps with comprehensive UI and powerful features, such as Spark, Documents, Scanner Pro, PDF Expert, Calendars, and Printer Pro
Company Specialties:
- Software Development
- Business and Personal Productivity
- iOS Applications
Company Website: http://www.readdle.com
ASSUMPTION: Readdle's focus on innovation and user experience creates an environment that values creativity and continuous improvement.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and strategic thinking in paid social campaign management.
Reporting Structure: The Senior Paid Social Campaign Manager will report directly to the Head of Performance Marketing and collaborate with cross-functional teams, including Product Marketing, Creative, Engineering, and Analytics.
Work Arrangement: This role offers flexible work hours and the option to work remotely, with a focus on results and productivity.
Growth Opportunities:
- Potential to expand the role's scope as Readdle continues to grow and enter new markets
- Opportunities to mentor junior team members and contribute to the development of Readdle's marketing team
- Possibility to work on high-impact projects that drive user acquisition and revenue growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Readdle's business.
🌍 Location & Work Environment
Office Type: Readdle has offices in Berlin, Germany, and Kyiv, Ukraine, with a strong focus on remote work and flexible work arrangements.
Office Location(s): Stresemannstrasse 123, Berlin, Germany, and vulytsia Volodymyrska 101, Kyiv, Ukraine
Geographic Context:
- Readdle's headquarters are located in Berlin, Germany, with a significant presence in Kyiv, Ukraine, and a remote-friendly work culture
- The company operates globally, with users in over 150 countries
- Readdle's team is diverse, with employees from various backgrounds and cultures
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Readdle's remote-friendly work culture allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Head of Performance Marketing and other team members
Key Assessment Areas:
- Campaign strategy and planning
- Data analysis and interpretation
- Budget management and optimization
- Collaboration and communication skills
Application Tips:
- Highlight your experience with paid social advertising for iOS apps and your ability to drive results through data-informed decision making
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Paid Social Campaign Management, User Acquisition, Budget Management, A/B Testing, Data Analysis, Performance Optimization, Meta Ads, TikTok Ads, YouTube Ads, Marketing Analytics, Creative Collaboration, Audience Targeting, iOS Apps, Campaign Strategy, ROI Maximization, Independent Decision Making, Large Dataset Interpretation
ASSUMPTION: Readdle's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a collaborative, results-driven environment.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Amplitude
- Tableau
- AppsFlyer or Adjust
ASSUMPTION: The tools and technologies required for this role may evolve over time, as Readdle continues to adopt new platforms and technologies to drive user acquisition and revenue growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric culture
- Professional growth
- A team of amazing people
- Impact on our products
- Innovative culture
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and creative
Self-Assessment Questions:
- How do you ensure that your campaigns align with Readdle's customer-centric culture?
- Can you provide an example of a time when you drove results through data-informed decision making in a collaborative environment?
- How do you approach continuous learning and professional growth in your role?
ASSUMPTION: Readdle values candidates who are passionate about driving results, collaborating effectively, and embracing a culture of continuous learning and innovation.
⚠️ Potential Challenges
- Managing large-scale campaigns across multiple platforms and time zones
- Adapting to changes in performance or market conditions quickly
- Balancing the need for data-driven decision making with the need for creativity and innovation
- Collaborating effectively with cross-functional teams, including Product Marketing, Creative, Engineering, and Analytics
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a focus on driving results through data-informed decision making.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on paid social advertising and user acquisition for iOS apps
- This role requires a high level of expertise in paid social advertising and a strong understanding of the iOS app ecosystem
- Career progression in this role could lead to a Head of Performance Marketing or similar leadership position, with a focus on driving user acquisition and revenue growth
ASSUMPTION: This role is unique in its focus on paid social advertising for iOS apps, with significant opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a paid social campaign to drive user acquisition for a new iOS app launch
- Optimizing an existing paid social campaign to improve ROI/ROAS and drive user growth
- Collaborating with the Creative team to develop and test new ad creatives, and optimizing them for higher engagement and better performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, with a focus on driving user acquisition and revenue growth through paid social advertising.
❓ Key Questions to Ask During Interview
- How does this role fit into Readdle's overall marketing strategy, and how will my work contribute to the company's growth and success?
- Can you describe the team I will be working with, and how we will collaborate to drive user acquisition and revenue growth?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Readdle support the professional growth and development of its employees, particularly in the marketing team?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to overcoming them?
ASSUMPTION: These questions demonstrate a candidate's interest in Readdle's business, team dynamics, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Readdle's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social advertising for iOS apps
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with Readdle's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
