Senior Paid Social Executive

📌 Core Information

🔹 Job Title: Senior Paid Social Executive

🔹 Company: boohoo group

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading day-to-day management of Paid Social campaigns across multiple global markets
• Collaborating with internal teams and external partners to drive creative strategy and Paid Social strategy
• Implementing testing roadmaps and contributing to their development
• Monitoring competitor activity and staying updated on industry news and events
• Providing support and guidance to junior team members

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth and innovation in the Paid Social channel.

📋 Key Responsibilities

✅ Plan, implement, optimize, and manage Paid Social campaigns across various markets, keeping activity in line with budgets and KPIs

✅ Contribute to the Paid Social strategy, with a test and learn mindset

✅ Drive creative strategy and work closely with internal teams and external partners

✅ Take responsibility for the implementation of the testing roadmap and contribute suggestions to its development

✅ Support the audience and targeting strategy

✅ Own channel analysis and performance reporting

✅ Carry out regular audits to ensure account hygiene and identify opportunities for growth

✅ Assist in monitoring competitor activity

✅ Stay updated on industry news and events

✅ Support junior team members and work closely with various internal teams and external suppliers

ASSUMPTION: This role requires a strong understanding of Paid Social platforms, a data-driven approach, and excellent communication skills to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in Paid Social

Required Skills:

• Proficient in Microsoft Office
• Strong attention to detail and a creative eye
• Effective communicator
• Effective team player
• Strong numerical, reporting, and analytical skills
• Ability to work to deadlines in a fast-paced environment

Preferred Skills:

• Experience with Google Analytics
• Fluency in additional languages

ASSUMPTION: Candidates with experience in fashion retail or e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for the role and location)

Benefits:

• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension Scheme
• Flexible working hours
• Late start, early Friday finish
• Free parking
• Employee assistance programme including 24-hour confidential helpline
• Private Healthcare, Dental, and Healthcare Cash Plans (through Reward Platform)
• Cycle2work Scheme (through Reward Platform)
• Discount & Cashback portal
• Learning and development support and opportunities
• Payday drinks monthly and ad hoc events throughout the year

Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM with a late start on Fridays

ASSUMPTION: The salary range provided is an estimate based on market rates for the role, experience level, and location. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. The boohoo group is a global online fashion retailer, offering a wide range of clothing and accessories for women, men, and children.

Company Size: 201-500 employees. As a mid-sized company, the boohoo group offers a more personal work environment with opportunities for growth and career progression.

Founded: 2006. The boohoo group was founded in Manchester, United Kingdom, and has since expanded to become a global fashion retailer with a strong online presence.

Company Description:

• Join the Legacy... PrettyLittleThing has undergone a rebrand, pivoting towards premium quality product and design, and stepping away from fast fashion.
• The company is committed to reinvention and style as a statement, offering customers a bold new vision that celebrates both heritage and evolution.
• The boohoo group is a dynamic and innovative company that values creativity, collaboration, and a test-and-learn mindset.

Company Specialties:

• Online Fashion Retail
• E-commerce
• Fast Fashion
• Premium Quality Product and Design

Company Website: plt.shop/careerspage

ASSUMPTION: The boohoo group is a fast-paced and dynamic company that values innovation and creativity in its employees.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3+ years of experience in Paid Social, looking to take on more responsibility and drive strategic initiatives.

Reporting Structure: The Senior Paid Social Executive will report directly to the Paid Media Manager and work closely with various internal teams and external partners.

Work Arrangement: On-site, with flexible working hours and a late start on Fridays. The role may require occasional travel to attend industry events or meetings with external partners.

Growth Opportunities:

• Progression to a management or leadership role within the Paid Media team
• Expanding responsibilities to include additional marketing channels or global markets
• Opportunities to work on special projects or initiatives, driving innovation and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's Paid Social strategy and drive business success.

🌍 Location & Work Environment

Office Type: The boohoo group's headquarters is located in Manchester, United Kingdom, offering a modern and collaborative work environment.

Office Location(s): 49/51 Dale Street, Manchester, M1 2HF, United Kingdom

Geographic Context:

• Manchester is a vibrant and multicultural city in the North West of England, with a rich history in fashion and textiles.
• The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and entertainment options.
• Manchester is well-connected by public transportation, with easy access to major motorways and international airports.

Work Schedule: Full-time, typically Monday to Friday, with flexible working hours and a late start on Fridays. The role may require occasional work outside of regular hours to meet project deadlines or attend industry events.

ASSUMPTION: The work environment at the boohoo group is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening with the HR team
• First-round interview with the Paid Media Manager
• Second-round interview with the Head of Paid Media or another senior team member
• Final interview with the hiring manager or a panel of senior team members

Key Assessment Areas:

• Paid Social expertise and strategic thinking
• Data analysis and reporting skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant Paid Social experience and achievements
• Demonstrate your understanding of the fashion retail industry and the boohoo group's brand
• Prepare examples of your work and be ready to discuss your approach to Paid Social campaign management and strategy
• Research the company's recent initiatives and be prepared to discuss how you can contribute to their success

ATS Keywords: Paid Social, Campaign Management, Creative Strategy, Audience Targeting, Performance Reporting, Account Hygiene, Competitor Analysis, Analytical Skills, Communication Skills, Team Player, Attention to Detail, Microsoft Office Proficiency, Fast-Paced Environment

ASSUMPTION: The boohoo group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your CV and cover letter can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Microsoft Office (Excel, PowerPoint, Word)
• Paid Social platforms (Meta, TikTok, Snapchat, Pinterest)
• Google Analytics
• Business Intelligence tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office and relevant Paid Social platforms is essential for this role. Familiarity with additional tools and technologies may be an advantage but is not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Creativity
• Customer-centricity
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator and collaborator, with the ability to work effectively with cross-functional teams?
• Do you have a data-driven approach to decision-making and a strong analytical mindset?
• Are you open to feedback and willing to adapt your approach based on new information or changing priorities?

ASSUMPTION: The boohoo group values employees who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple global markets and time zones
• Keeping up with the fast pace of change in the fashion retail industry and Paid Social landscape
• Balancing strategic thinking with day-to-day campaign management
• Working with a diverse range of internal teams and external partners

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike some other Paid Social roles, this position requires a strong focus on creative strategy and driving innovation in the channel
• This role offers the opportunity to work in a fast-paced, dynamic environment with a strong focus on growth and customer-centricity
• Career progression opportunities may include moving into a management or leadership role within the Paid Media team or expanding responsibilities to include additional marketing channels or global markets

ASSUMPTION: This role offers unique opportunities and challenges compared to other Paid Social positions, with a strong focus on driving growth and innovation in the channel.

📝 Sample Projects

• Developing and implementing a testing roadmap to optimize campaign performance across multiple global markets
• Collaborating with the creative team to develop and execute a creative strategy that drives engagement and conversions
• Analyzing campaign performance data to identify trends and insights, and using this information to inform strategic decision-making

ASSUMPTION: These sample projects demonstrate the strategic and innovative nature of the role, with a focus on driving growth and customer-centricity.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall Paid Media strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
• How does the company approach collaboration and communication across different teams and departments?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, with a focus on understanding the company's priorities and how the candidate can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: jobs.workable.com/view/xfpVFgGyEc3tWSsVqEDocV
• Tailor your CV and cover letter to highlight your relevant Paid Social experience and achievements
• Prepare examples of your work and be ready to discuss your approach to Paid Social campaign management and strategy
• Research the company's recent initiatives and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.