📌 Core Information
🔹 Job Title: Senior Paid Social Manager
🔹 Company: Accelerated Digital Media
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading paid social media advertising efforts for innovative digital health and e-commerce clients
- Developing and implementing paid social strategies across various platforms
- Managing campaigns, optimizing performance, and communicating with clients
- Conducting audience research, segmentation, and targeting
- Mentoring and training Account Managers
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively with clients and internal teams.
📋 Key Responsibilities
✅ Develop and implement paid social media strategies aligned with client goals and budget constraints
✅ Lead the setup and management of paid social media campaigns across multiple platforms
✅ Oversee the creation of ad creatives, including ad copy, images, videos, and landing pages
✅ Implement advanced audience targeting and segmentation strategies
✅ Monitor campaign performance and make data-driven adjustments to optimize for key metrics
✅ Conduct audience research and segmentation to maximize ad relevance and performance
✅ Generate regular reports to track KPIs and campaign effectiveness
✅ Stay informed about industry trends and recommend new strategies as needed
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple client campaigns and internal team responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Experience: Proven experience (typically 5+ years) in paid social media advertising
Required Skills:
- Proficient in social media management and scheduling tools
- Strong analytical skills and proficiency in data analysis tools
- Excellent leadership, communication, and collaboration skills
- Creative thinking and ability to develop engaging ad content
- In-depth knowledge of A/B testing and optimization techniques
Preferred Skills:
- Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy)
- Experience with digital health or e-commerce clients
ASSUMPTION: Candidates with experience in similar roles, familiarity with relevant tools, and a strong portfolio demonstrating their creative and analytical skills will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 per year (based on experience and performance)
Benefits:
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation of at least 2 weeks)
- Company-sponsored in-person and virtual events
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, focusing on performance media management across paid search and paid social channels
Company Size: Self-funded, employee-owned agency with a mid-size team (50-250 employees)
Founded: The founding date is not specified, but the company has established itself as a self-funded, employee-owned agency
Company Description:
- Accelerated Digital Media specializes in direct-to-consumer brands, with a focus on digital health and e-commerce
- The company values high standards, collaboration, and individual accountability to meet ambitious growth objectives
- They work with innovative and transformative digital health brands, as well as fast-growing e-commerce companies
Company Specialties:
- Paid search and paid social media advertising
- Performance media management
- Direct-to-consumer branding
- Digital health and e-commerce marketing
Company Website: accelerateddigitalmedia.com
ASSUMPTION: Accelerated Digital Media is a well-established agency with a strong focus on performance media management and a commitment to high standards and collaboration.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow within the company
Reporting Structure: This role reports directly to the company's leadership team and may oversee Account Managers
Work Arrangement: Remote work with the expectation of attending in-person company-sponsored events multiple times per year
Growth Opportunities:
- Mentoring and training Account Managers
- Expanding client portfolio and campaign management responsibilities
- Potential career progression to a leadership or management role within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on client campaigns and the team's success.
🌍 Location & Work Environment
Office Type: Remote work environment with the option to attend in-person company-sponsored events
Office Location(s): United States (remote work, with the expectation of attending in-person events multiple times per year)
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities
- Remote work allows for flexibility and the ability to work from various locations within the country
- The company's headquarters are not specified, but they work with clients across the United States
Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited paid time off
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations within the United States, while still allowing for collaboration and team-building through in-person events.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video call interview to discuss qualifications and fit for the role
- Case study or project presentation to demonstrate skills and experience
- Final interview with the company's leadership team
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Creativity and ability to develop engaging ad content
- Leadership and communication skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a case study or project presentation that demonstrates your ability to develop and implement paid social media strategies
- Research the company and its clients to show your understanding of their business and industry
ATS Keywords: Paid Social Media Advertising, Campaign Management, Data Analysis, Audience Targeting, Creative Development, Performance Optimization, Leadership, Communication, Collaboration, A/B Testing, Social Media Analytics, Mentorship, Strategic Planning, Client Communication, Emerging Trends, Social Media Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a combination of resume submissions, interviews, and case study presentations.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook, Instagram, Pinterest, LinkedIn, TikTok)
- Social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in using social media advertising platforms, management tools, and data analysis tools to effectively manage paid social media campaigns.
👔 Cultural Fit Considerations
Company Values:
- High standards
- Collaboration
- Individual accountability
Work Style:
- Remote work with flexible scheduling
- Autonomous and independent work with regular team collaboration
- Focus on continuous professional development
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working independently and managing multiple client campaigns simultaneously?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who are self-motivated, detail-oriented, and able to work independently while collaborating effectively with team members will be well-suited to the company's culture and work style.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, each with its own unique goals and requirements
- Keeping up with the rapidly evolving social media advertising landscape and emerging trends
- Balancing the need for creativity and innovation with data-driven decision-making
- Effectively communicating complex data and insights to non-technical clients and stakeholders
ASSUMPTION: These challenges can be overcome through strong project management skills, continuous learning, and effective communication with clients and internal teams.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Social Media Manager or Director of Paid Social, with a focus on strategy development, campaign management, and team leadership
- Compared to other marketing roles, this position requires a strong analytical mindset and a deep understanding of social media advertising platforms
- Career progression may include moving into a leadership or management role within the company or transitioning to a similar role at another agency or in-house marketing team
ASSUMPTION: This role offers a unique blend of strategic, analytical, and creative skills, making it an attractive opportunity for experienced paid social media professionals looking to advance their careers.
📝 Sample Projects
- Developing and implementing a paid social media strategy for a digital health client, resulting in a 30% increase in conversions
- Managing a large-scale e-commerce campaign across multiple platforms, optimizing performance through A/B testing and audience segmentation
- Creating and executing a retargeting strategy for a client, leading to a 25% increase in return on ad spend
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and implement effective paid social media strategies, optimize campaign performance, and achieve measurable results for clients.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to client communication and collaboration?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its paid social media campaigns, and what KPIs are most important?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking these questions will help the candidate better understand the company's culture, expectations, and opportunities for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and implement paid social media strategies
- Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
