📌 Core Information
🔹 Job Title: Senior Paid Social Manager
🔹 Company: Verkada
🔹 Location: San Mateo, CA, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (HQ in San Mateo, CA)
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition through paid social campaigns
- Managing a 6-digit quarterly budget
- Collaborating cross-functionally with various teams
- Optimizing campaigns for maximum ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Develop and execute strategies to drive pipeline growth through paid social campaigns
✅ Manage the full lifecycle of marketing campaigns, from planning to execution
✅ Continuously monitor and optimize campaigns, running experiments to improve outcomes
✅ Collaborate closely with internal teams to ensure campaign success
✅ Track and analyze key campaign metrics, identify trends, and optimize strategies for maximum ROI
✅ Regularly communicate insights and learnings across departments to drive continuous improvement
ASSUMPTION: This role requires a data-driven approach, strong communication skills, and the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in digital marketing and paid customer acquisition (B2B preferred)
Required Skills:
- Proven experience in running campaigns at various stages of the funnel using social media platforms such as LinkedIn, Meta, X, Google, etc.
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing, and creative teams
- Proficiency in data analysis, knowledge of Excel preferred
- Experience managing large-scale marketing campaigns end-to-end, including performance optimization throughout the funnel, lead follow-up, and pipeline conversion
Preferred Skills:
- Experience in content and ads creation and ideating campaigns that drive pipeline growth
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with a strong background in B2B marketing, a data-driven mindset, and experience working with cross-functional teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $190,000 USD per year
Benefits:
- Healthcare programs with nationwide medical, vision, and dental coverage
- Health Savings Account (HSA) and Flexible Spending Account (FSA) with tax-saving options
- Expanded mental health support
- Paid parental leave policy and fertility benefits
- Time off to relax and recharge through paid holidays, flexible PTO, and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market demands. Verkada offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, cloud-based B2B physical security)
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2016
Company Description:
- Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform
- The company provides real-time insight into physical environments, empowering organizations to take immediate action to minimize security risks, workplace frustrations, and costly inefficiencies
- Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees, and 30,000+ customers across 70+ countries
Company Specialties:
- Video security cameras
- Access control
- Environmental sensors
- Alarms
- Workplace and intercoms
- Cloud-based software platform
Company Website: www.verkada.com
ASSUMPTION: Verkada's focus on simplicity, scalability, and real-time insights sets it apart in the physical security industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: On-site at HQ in San Mateo, CA
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand
- Opportunities to work on diverse campaigns and collaborate with various teams
- Chance to make a significant impact on the company's top line by driving customer acquisition
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and technology in a fast-growing industry.
🌍 Location & Work Environment
Office Type: On-site at HQ in San Mateo, CA
Office Location(s): 406 E 3rd Ave, San Mateo, CA 94401, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its high-tech industry, with many companies headquartered nearby
- San Mateo is well-connected by public transportation, with easy access to San Francisco and other nearby cities
Work Schedule: Full-time (40 hours per week), with flexible PTO and personal sick time
ASSUMPTION: The on-site work arrangement at Verkada's HQ in San Mateo, CA, offers a dynamic and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Strategic thinking and campaign planning
- Data analysis and performance optimization
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in digital marketing, paid social campaigns, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic mindset, and ability to work effectively with multiple teams
ATS Keywords: Paid Social, Paid Media, Growth Marketing, Demand Generation, Social Media Marketing, Digital Marketing, Data Analysis, Campaign Execution, Performance Optimization, Cross-Department Collaboration, Customer Acquisition, Pipeline Growth, Campaign Planning, Performance Monitoring, Insights Communication
ASSUMPTION: The interview process at Verkada is designed to assess the candidate's strategic thinking, data-driven approach, and ability to work effectively with multiple teams.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Meta, X, Google, etc.)
- Marketing automation tools and CRM systems
- Data analysis tools (Excel, Google Analytics, etc.)
- Campaign management tools (e.g., Hootsuite, Buffer, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Scalability
- Real-time insights
- Customer-centric
- Collaboration
Work Style:
- Data-driven and strategic
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to drive strategic decisions?
- Do you have experience working with cross-functional teams to achieve common goals?
ASSUMPTION: Verkada's culture values simplicity, scalability, real-time insights, and customer-centricity, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing a large-scale marketing budget requires strong financial acumen and strategic planning
- Working with multiple teams and stakeholders can be challenging, requiring excellent communication and collaboration skills
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements
- San Mateo's cost of living may be higher than in other areas, which could impact relocation decisions
ASSUMPTION: These challenges can be mitigated by strong communication, effective time management, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on paid social campaigns and customer acquisition
- Verkada's unique focus on cloud-based B2B physical security sets it apart from other companies in the industry
- This role offers a unique opportunity to work at the intersection of marketing and technology in a fast-growing industry
ASSUMPTION: This role is unique in its focus on paid social campaigns and customer acquisition in the B2B physical security industry.
📝 Sample Projects
- Developing and executing a comprehensive paid social campaign strategy to drive pipeline growth for a new product launch
- Optimizing an existing campaign to improve ROI by 20% within the first quarter
- Collaborating with the product marketing team to create targeted ads and content that resonate with specific customer segments
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Verkada support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Verkada measure the success of its marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Verkada's careers page
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, paid social campaigns, and cross-functional collaboration
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic mindset, and ability to work effectively with multiple teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
