📌 Core Information
🔹 Job Title: Senior Paid Social Manager:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Berlin office)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic expansion of platforms like Meta and TikTok
- Building new channels like YouTube and Pinterest from scratch
- Owning the channel strategy and end-to-end campaign management
- Collaborating with cross-functional teams, including the CMO
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth through innovative paid social campaigns.
📋 Key Responsibilities
✅ Drive the strategic expansion of platforms like Meta and TikTok, and build new channels like YouTube and Pinterest from scratch
✅ Conceptualize, develop, and optimize Paid Social campaigns end to end
✅ Conduct A/B tests and analyze campaign performance to identify optimization opportunities
✅ Collaborate with the marketing and design team to develop internal creative processes
✅ Work closely with the CMO and other stakeholders to align on channel strategy and campaign performance
ASSUMPTION: This role requires a strong understanding of social media platforms, their specific requirements, and a data-driven approach to campaign optimization.
🎯 Required Qualifications
Education: Successful completion of a Bachelor's or Master's degree
Experience: At least 2-3 years of experience in Paid Social or Performance Marketing in a fast-growing company (e.g., startups or agencies)
Required Skills:
- Deep understanding of social media platforms and their specific requirements
- Experience in developing and implementing creative strategies for digital campaigns
- Analytical, proactive, and solutions-oriented working style
- Strong communication skills and ability to work with internal and external stakeholders
- Fluency in German and English (written and spoken)
Preferred Skills:
- Experience with A/B testing and optimization tools
- Knowledge of the renewable energy industry
ASSUMPTION: Candidates with a strong background in Paid Social or Performance Marketing and a proven track record of driving growth through innovative campaigns are preferred.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Work in Germany's first green unicorn and drive the solar energy transition
- Diverse and international team with over 65 nationalities
- Hybrid work model (3 office days per week)
- Modern office in Berlin-Friedrichshain with various amenities
- Onboarding day with the company founder, Mario
- Regular all-hands meetings and lunch & learn sessions
- Strong feedback culture and opportunities for growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for similar roles in Germany. Benefits are tailored to support employee well-being and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable Energy Services
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2017
Company Description:
- Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany
- The company's energy trader uses artificial intelligence to connect storage systems, charging stations, and heat pumps to the power exchange
- Enpal aims to become Europe's largest virtual power plant, with the capacity of a nuclear power plant
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Technology and software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal is a fast-growing company with a strong focus on innovation and sustainability, making it an attractive employer for professionals in the renewable energy industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the CMO
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on high-impact projects and drive business growth
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern office with various amenities (e.g., table tennis, yoga, roof terrace)
Office Location(s): Berlin-Friedrichshain
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong tech and startup scene
- The office is located in the trendy Friedrichshain district, close to public transportation and various amenities
- Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous green spaces
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and optimization skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on Paid Social and Performance Marketing
- Tailor your cover letter to demonstrate your understanding of the role and Enpal's mission
- Prepare examples of successful Paid Social campaigns you've managed in the past
ATS Keywords: Paid Social, Performance Marketing, Social Media Platforms, Campaign Management, A/B Testing, Optimization, CMO, Stakeholder Management, German Language, English Language
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on Enpal's mission and values.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager)
- Campaign management and optimization tools (e.g., Google Analytics, Facebook Pixel)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies are standard in the Paid Social and Performance Marketing industry, with a focus on campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Innovation and sustainability
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and their specific requirements?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Enpal values candidates who are passionate about sustainability, innovative, and collaborative, with a strong focus on driving business growth through creative and data-driven Paid Social campaigns.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with the fast-paced nature of the social media industry
- Collaborating effectively with cross-functional teams and stakeholders
- Working in a hybrid office environment, with a focus on remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Paid Social Manager position in other industries, but with a focus on the renewable energy sector
- Enpal's mission and values set it apart from other companies, with a strong focus on sustainability and innovation
- This role offers significant growth potential, with opportunities to drive business growth and make a meaningful impact on the company's success
ASSUMPTION: This role is well-suited for candidates with a strong background in Paid Social or Performance Marketing, a passion for sustainability, and a desire to drive business growth in the renewable energy industry.
📝 Sample Projects
- Developing and executing a successful Paid Social campaign for Enpal's solar panel product
- Optimizing an existing Paid Social campaign for Enpal's heat pump product, resulting in a 20% increase in conversions
- Collaborating with the design team to create visually appealing and engaging ad creatives for Enpal's social media channels
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive business growth through innovative and data-driven Paid Social campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Enpal support the professional development and growth of its employees?
- What is the company's long-term vision for the Paid Social team and channel strategy?
- How does Enpal measure the success of its Paid Social campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like, and how does Enpal foster a collaborative and inclusive work environment?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Paid Social and Performance Marketing
- Prepare examples of successful Paid Social campaigns you've managed in the past
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
