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Senior Paid Social Manager:in (w/m/d)

Enpal B.V.
Full-time
On-site
Berlin, Berlin, Germany
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Paid Social Manager:in (w/m/d)

πŸ”Ή Company: Enpal B.V.

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time, Hybrid (3 office days per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Berlin office)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving strategic expansion of platforms like Meta and TikTok
  • Building new channels like YouTube and Pinterest from scratch
  • Owning the channel strategy and end-to-end campaign management
  • Collaborating with cross-functional teams, including the CMO

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth through innovative paid social campaigns.

πŸ“‹ Key Responsibilities

βœ… Drive the strategic expansion of platforms like Meta and TikTok, and build new channels like YouTube and Pinterest from scratch

βœ… Conceptualize, develop, and optimize Paid Social campaigns end to end

βœ… Conduct A/B tests and analyze campaign performance to identify optimization opportunities

βœ… Collaborate with the marketing and design team to develop internal creative processes

βœ… Work closely with the CMO and other stakeholders to align on channel strategy and campaign performance

ASSUMPTION: This role requires a strong understanding of social media platforms, their specific requirements, and a data-driven approach to campaign optimization.

🎯 Required Qualifications

Education: Successful completion of a Bachelor's or Master's degree

Experience: At least 2-3 years of experience in Paid Social or Performance Marketing in a fast-growing company (e.g., startups or agencies)

Required Skills:

  • Deep understanding of social media platforms and their specific requirements
  • Experience in developing and implementing creative strategies for digital campaigns
  • Analytical, proactive, and solutions-oriented working style
  • Strong communication skills and ability to work with internal and external stakeholders
  • Fluency in German and English (written and spoken)

Preferred Skills:

  • Experience with A/B testing and optimization tools
  • Knowledge of the renewable energy industry

ASSUMPTION: Candidates with a strong background in Paid Social or Performance Marketing and a proven track record of driving growth through innovative campaigns are preferred.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

  • Work in Germany's first green unicorn and drive the solar energy transition
  • Diverse and international team with over 65 nationalities
  • Hybrid work model (3 office days per week)
  • Modern office in Berlin-Friedrichshain with various amenities
  • Onboarding day with the company founder, Mario
  • Regular all-hands meetings and lunch & learn sessions
  • Strong feedback culture and opportunities for growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for similar roles in Germany. Benefits are tailored to support employee well-being and professional development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Renewable Energy Services

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 2017

Company Description:

  • Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany
  • The company's energy trader uses artificial intelligence to connect storage systems, charging stations, and heat pumps to the power exchange
  • Enpal aims to become Europe's largest virtual power plant, with the capacity of a nuclear power plant

Company Specialties:

  • Renewable energy
  • Photovoltaics
  • Sales and business development
  • Technology and software development
  • Green energy and clean tech

Company Website: www.enpal.de

ASSUMPTION: Enpal is a fast-growing company with a strong focus on innovation and sustainability, making it an attractive employer for professionals in the renewable energy industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the CMO

Work Arrangement: Hybrid (3 office days per week)

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunities to work on high-impact projects and drive business growth
  • Chance to gain experience in a fast-growing, innovative industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office with various amenities (e.g., table tennis, yoga, roof terrace)

Office Location(s): Berlin-Friedrichshain

Geographic Context:

  • Berlin is a vibrant, multicultural city with a strong tech and startup scene
  • The office is located in the trendy Friedrichshain district, close to public transportation and various amenities
  • Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous green spaces

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being, with a focus on work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • On-site interview with the hiring manager and team members
  • Final interview with the CMO

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Campaign management and optimization skills
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in your resume, with a focus on Paid Social and Performance Marketing
  • Tailor your cover letter to demonstrate your understanding of the role and Enpal's mission
  • Prepare examples of successful Paid Social campaigns you've managed in the past

ATS Keywords: Paid Social, Performance Marketing, Social Media Platforms, Campaign Management, A/B Testing, Optimization, CMO, Stakeholder Management, German Language, English Language

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on Enpal's mission and values.

πŸ› οΈ Tools & Technologies

  • Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager)
  • Campaign management and optimization tools (e.g., Google Analytics, Facebook Pixel)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies are standard in the Paid Social and Performance Marketing industry, with a focus on campaign management and optimization.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and sustainability
  • Collaboration and teamwork
  • Customer focus and excellence

Work Style:

  • Data-driven and analytical
  • Creative and innovative
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you have a strong understanding of social media platforms and their specific requirements?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Enpal values candidates who are passionate about sustainability, innovative, and collaborative, with a strong focus on driving business growth through creative and data-driven Paid Social campaigns.

⚠️ Potential Challenges

  • Managing multiple social media channels and campaigns simultaneously
  • Keeping up with the fast-paced nature of the social media industry
  • Collaborating effectively with cross-functional teams and stakeholders
  • Working in a hybrid office environment, with a focus on remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Paid Social Manager position in other industries, but with a focus on the renewable energy sector
  • Enpal's mission and values set it apart from other companies, with a strong focus on sustainability and innovation
  • This role offers significant growth potential, with opportunities to drive business growth and make a meaningful impact on the company's success

ASSUMPTION: This role is well-suited for candidates with a strong background in Paid Social or Performance Marketing, a passion for sustainability, and a desire to drive business growth in the renewable energy industry.

πŸ“ Sample Projects

  • Developing and executing a successful Paid Social campaign for Enpal's solar panel product
  • Optimizing an existing Paid Social campaign for Enpal's heat pump product, resulting in a 20% increase in conversions
  • Collaborating with the design team to create visually appealing and engaging ad creatives for Enpal's social media channels

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive business growth through innovative and data-driven Paid Social campaigns.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Enpal support the professional development and growth of its employees?
  • What is the company's long-term vision for the Paid Social team and channel strategy?
  • How does Enpal measure the success of its Paid Social campaigns, and what are the key performance indicators (KPIs) for this role?
  • What is the company culture like, and how does Enpal foster a collaborative and inclusive work environment?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in Paid Social and Performance Marketing
  • Prepare examples of successful Paid Social campaigns you've managed in the past
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.