Senior Paid Social Manager (LinkedIn)

📌 Core Information

🔹 Job Title: Senior Paid Social Manager (LinkedIn)

🔹 Company: The Marketing Practice

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing B2B paid social media campaigns with a focus on LinkedIn
• Managing campaign budgets and driving commercial success
• Collaborating with internal teams to align social strategies with client goals
• Staying up-to-date with new platform offerings and innovations

ASSUMPTION: This role requires a strong understanding of B2B marketing and lead generation, with a focus on paid social media campaigns. Candidates should have experience managing budgets and working with cross-discipline teams.

📋 Key Responsibilities

✅ Develop, execute, and optimize B2B paid social media campaigns with a focus on LinkedIn

✅ Manage campaign budgets effectively to ensure commercial success

✅ Provide strategic recommendations and plans for paid social platforms based on campaign briefs and holistic understanding of client business goals

✅ Collaborate with internal teams to ensure paid social strategy aligns with other channels and initiatives

✅ Use social media data to measure program effectiveness against KPIs and translate paid media performance into larger client business goals

✅ Work closely with global social teams to ensure consistent client experience, process, and deliverables regionally

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6-8 years of experience in digital marketing, with 4-5 years specifically in B2B paid social

Required Skills:

• Proven experience in B2B paid social, with a strong focus on LinkedIn
• Strong understanding of social advertising platforms and tools
• Experience with complex audience targeting, segmentation, and strategic retargeting
• Ability to manage against aggressive timelines and shift priorities rapidly
• Knowledge of other digital channels (e.g., Search, Programmatic, or Organic tactics) is a bonus

Preferred Skills:

• Agency-side experience
• Experience working with cross-discipline teams

ASSUMPTION: Candidates with a strong background in B2B marketing and experience managing paid social media campaigns are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (USD)

Benefits:

• Medical, dental, and vision insurance
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available
• 4% 401(k) contribution with no vesting period
• Plentiful paid time off (PTO)
• Sick leave (15 days annually)
• Holiday shutdown (December 26th - 29th)
• Parental leave (12 weeks full pay and then 12 weeks 50% pay for primary caregiver; 12 weeks full pay for secondary caregiver)
• Access to Unmind (well-being platform)
• Employer-funded life, AD&D, and disability insurance
• Company getaways

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with a focus on paid social media. Benefits are comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: The Marketing Practice is a global leader in B2B marketing, specializing in lead generation and nurturing, marketing strategy, and digital experience.

Company Size: 201-500 employees

Founded: 2002

Company Description:

• Believes marketing should deliver more impact, revenue, and long-term value
• Works with clients making a real difference in the world
• Founded in 2002, with offices in the U.S., U.K., Germany, Singapore, and Australia

Company Specialties:

• Lead generation and nurturing
• Marketing strategy
• B2B marketing
• Demand generation
• Inbound marketing
• Account Based Marketing
• Channel marketing
• Partner marketing
• B2B Data
• B2B Media
• Digital experience

Company Website: The Marketing Practice

ASSUMPTION: The Marketing Practice is a well-established company with a strong focus on B2B marketing and a global presence.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Paid Social and works closely with internal teams and clients

Work Arrangement: Remote OK, with the option to work from one of the company's global offices

Growth Opportunities:

• Expanding skillsets to help develop Social as a channel within TMP’s US business
• Gaining experience working with global teams and clients
• Potential for career progression within the company

ASSUMPTION: This role offers opportunities for professional growth and development within a global company.

🌍 Location & Work Environment

Office Type: The Marketing Practice has multiple global offices, with the option to work remotely

Office Location(s): London (UK), East Hendred (UK), Seattle (US), Munich (DE), Surry Hills (AU), Denver (US), New York (US), Oakland (US), Singapore (SG)

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Global offices provide opportunities for international collaboration and travel
• Company culture emphasizes creativity, increased results, and better outcomes for clients

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The remote work option and global office locations provide flexibility and opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the team
• Final interview with the Head of Paid Social

Key Assessment Areas:

• Understanding of B2B marketing and lead generation
• Experience with paid social media campaigns, with a focus on LinkedIn
• Budget management and strategic planning skills
• Ability to work with cross-discipline teams and clients

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social media campaigns and B2B marketing
• Prepare for interview questions related to your understanding of B2B marketing, lead generation, and paid social media campaigns
• Be ready to discuss your experience working with cross-discipline teams and clients

ATS Keywords: B2B marketing, paid social media, LinkedIn, campaign management, budget management, strategic planning, cross-discipline teams, client leadership

ASSUMPTION: The application process is designed to assess the candidate's understanding of B2B marketing, lead generation, and paid social media campaigns, as well as their ability to work with cross-discipline teams and clients.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., LinkedIn Ads, Meta Ads, Twitter Ads)
• Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are standard for paid social media management and campaign optimization.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Increased results
• Better outcomes for clients

Work Style:

• Collaborative and cross-discipline teamwork
• Focus on results and productivity
• Global and international collaboration

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-discipline team environment?
• Are you comfortable working with global teams and clients?
• Do you have a strong focus on results and productivity?

ASSUMPTION: The Marketing Practice values creativity, increased results, and better outcomes for clients, with a focus on collaboration and global collaboration.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the latest trends and innovations in paid social media
• Working with global teams and clients across different time zones
• Balancing the need for creativity and innovation with commercial success

ASSUMPTION: This role may present challenges related to managing multiple campaigns, staying up-to-date with industry trends, and working with global teams and clients.

📈 Similar Roles Comparison

• This role focuses specifically on B2B paid social media campaigns, with a strong emphasis on LinkedIn
• Other similar roles may focus on different social media platforms or B2C campaigns
• Career progression in this role may lead to a focus on global strategy or team leadership

ASSUMPTION: This role is unique in its focus on B2B paid social media campaigns, with opportunities for career progression within the company.

📝 Sample Projects

• Developing and executing a paid social media campaign for a B2B tech client, with a focus on lead generation
• Optimizing a LinkedIn Ads campaign to improve CTR and conversion rates for a B2B software company
• Collaborating with internal teams to create a comprehensive social media strategy for a global B2B client

ASSUMPTION: Sample projects for this role would involve developing, executing, and optimizing paid social media campaigns for B2B clients, with a focus on lead generation and commercial success.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role?
• How does this role collaborate with other internal teams and departments?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience and achievements in your resume, with a focus on paid social media campaigns and B2B marketing
• Prepare for interview questions related to your understanding of B2B marketing, lead generation, and paid social media campaigns
• Be ready to discuss your experience working with cross-discipline teams and clients
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.