Senior Paid Social Media Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Paid Social Media Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Berlin, Germany)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social strategies across Meta and TikTok
• Taking full creative ownership of campaigns, from ideation to execution
• Leading A/B testing and data analysis to optimize performance
• Mentoring junior team members and fostering a data-driven culture
• Collaborating cross-functionally with brand, product, and analytics teams

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Developing and executing paid social strategies aligning with business goals and audience insights

✅ Taking full creative ownership: ideating, briefing, and collaborating with design teams to deliver high-performing ad creatives

✅ Leading A/B testing and experimentation to optimize creative assets and targeting for maximum ROI

✅ Analyzing campaign data, extracting actionable insights, and continuously iterating to improve performance

✅ Staying ahead of platform trends, new features, and best practices to ensure a competitive edge

✅ Mentoring and supporting junior team members, fostering a culture of innovation and data-driven decision-making

✅ Collaborating cross-functionally with brand, product, and analytics teams

ASSUMPTION: This role requires a strong understanding of the full-funnel marketing approach, with a focus on driving growth and ROI through data-driven campaign management and creative testing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in paid social media marketing, with deep expertise in Meta and TikTok

Required Skills:

• Proven track record of driving growth and ROI through data-driven campaign management and creative testing
• Strong analytical skills and experience with social ad platforms, tracking, and reporting tools
• Creative mindset with the ability to translate insights into compelling ad concepts
• Experience briefing and collaborating with designers and content creators
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Fluent in English and another European language

Preferred Skills:

• Experience with TikTok advertising
• Knowledge of the automotive industry

ASSUMPTION: Candidates with experience in e-commerce or retail may also find this role appealing due to the overlap in marketing strategies and customer behavior.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for mid-senior level marketing roles in Berlin)

Benefits:

• Education budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (mid-size to large)

Founded: 2012

Company Description:

• AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars
• Operates local consumer brands, a merchant brand (AUTO1.com), and a retail brand (Autohero)
• Active in over 30 countries with a strong focus on innovation and disruption

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a dynamic and growing company, offering ample opportunities for professional development and career growth.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Head of Performance Marketing

Work Arrangement: On-site in Berlin, Germany (with flexibility for remote work)

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to work on diverse projects and campaigns across multiple brands
• Chance to gain experience in a fast-paced, dynamic environment with a strong focus on innovation

ASSUMPTION: This role offers significant growth potential, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• Known for its rich history, diverse culture, and high quality of life
• Offers a wide range of recreational activities, including parks, museums, and nightlife

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: Berlin offers a unique blend of history, culture, and innovation, making it an attractive location for professionals seeking a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video call screening
• Technical assessment or case study
• On-site interview with the hiring manager and team members
• Final interview with the Head of Performance Marketing

Key Assessment Areas:

• Data-driven decision-making skills
• Creativity and ability to translate insights into compelling ad concepts
• Understanding of the full-funnel marketing approach
• Collaboration and communication skills

Application Tips:

• Highlight your experience with paid social media marketing, particularly with Meta and TikTok
• Demonstrate your analytical skills and ability to drive growth and ROI through data-driven campaign management
• Showcase your creative mindset and ability to work collaboratively with design teams
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Paid Social Media Marketing, Meta Advertising, TikTok Advertising, Data Analysis, A/B Testing, Creative Briefing, Campaign Management, ROI Optimization, Collaboration, Mentoring, Project Management, Analytical Skills, Creative Mindset, Social Ad Platforms, Tracking Tools, Reporting Tools

ASSUMPTION: AUTO1 Group uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Social media listening and analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Ambitious

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Fast-paced and dynamic
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform decision-making?
• Are you comfortable working collaboratively with diverse teams and stakeholders?
• Do you enjoy working in a fast-paced, dynamic environment with a strong focus on innovation?

ASSUMPTION: Candidates who align with AUTO1 Group's values and work style will be more likely to succeed in this role and find it fulfilling.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously may be challenging for less experienced candidates
• Keeping up with the fast-paced nature of the digital marketing landscape and platform trends may require continuous learning and adaptation
• Working in a collaborative, cross-functional environment may require strong communication and project management skills
• Berlin's competitive job market may make it challenging to attract and retain top talent

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role focuses more on paid social media marketing than other marketing roles, with a strong emphasis on data-driven decision-making and continuous optimization
• Compared to other marketing roles, this position requires a higher level of expertise in paid social media advertising, particularly with Meta and TikTok
• Career progression in this role may lead to leadership positions within the marketing team or broader organization

ASSUMPTION: Candidates with experience in paid social media marketing or related fields may find this role appealing due to its focus on data-driven decision-making and continuous optimization.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive brand awareness and consideration for Autohero
• Optimizing targeting and bidding strategies for a Meta campaign to improve ROI for wirkaufendeinauto.de
• Collaborating with the design team to create and test new ad creatives for AUTO1.com's wholesale platform

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the role and provide insight into the types of campaigns and initiatives the Senior Paid Social Media Manager may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does AUTO1 Group support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like AUTO1 Group?
• How does AUTO1 Group approach diversity, equity, and inclusion in the workplace?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences with paid social media marketing, data analysis, and creative testing
• Prepare for the technical assessment or case study by brushing up on your knowledge of Meta and TikTok advertising platforms
• Research AUTO1 Group and the automotive industry to demonstrate your understanding of the business and market trends
• Follow up with the hiring manager, Joanna Sinicka, one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.