Senior Paid Social Media Specialist

📌 Core Information

🔹 Job Title: Senior Paid Social Media Specialist

🔹 Company: DEPT®

🔹 Location: Sydney, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid social media strategies to drive brand awareness and engagement
• Analyzing campaign performance and optimizing strategies based on data-driven insights
• Collaborating with cross-functional teams to ensure consistent brand messaging across platforms
• Staying up-to-date with the latest social media trends and platform updates

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms. The ideal candidate will have experience managing paid social media campaigns and a proven track record of driving results.

📋 Key Responsibilities

✅ Develop and execute paid social media strategies to drive brand awareness and engagement

✅ Analyze campaign performance and optimize strategies based on data-driven insights

✅ Collaborate with cross-functional teams to ensure consistent brand messaging across platforms

✅ Stay up-to-date with the latest social media trends and platform updates

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in paid social media, with a focus on strategy and campaign management

Required Skills:

• Proven track record of driving results through innovative paid social media strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Fluency in English

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social)
• Familiarity with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Knowledge of social media analytics tools (e.g., Google Analytics, Sprout Social)

ASSUMPTION: The ideal candidate will have experience managing paid social media campaigns and a strong understanding of social media platforms. A proven track record of driving results through innovative strategies is essential.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Paid Social Media Specialist in Sydney, the estimated salary range is AUD 120,000 - 160,000 per year. This estimate is based on factors such as experience level, location, and market demand.

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a global digital agency that creates end-to-end digital experiences for brands. They specialize in technology, marketing, and creativity.

Company Size: DEPT® has 4,000+ employees across 30+ locations on 5 continents. This means that while you'll be part of a large organization, you'll also have the opportunity to work with a diverse range of teams and clients.

Founded: DEPT® was founded in 2015 and has since grown to become a leading digital agency.

Company Description:

• DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands.
• They work with a wide range of clients, including Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
• DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: http://www.deptagency.com

ASSUMPTION: DEPT® is a fast-growing, dynamic company that values innovation, creativity, and collaboration. They offer a unique blend of a large agency's resources and a boutique agency's personal touch.

📊 Role Analysis

Career Level: This role is a senior-level position that reports directly to the Head of Social Media. It is ideal for an experienced paid social media specialist looking to take the next step in their career.

Reporting Structure: The Senior Paid Social Media Specialist will report directly to the Head of Social Media and work closely with other members of the social media team, as well as cross-functional teams such as content, creative, and account management.

Work Arrangement: This role is on-site, based in DEPT®'s Sydney office. However, flexible working arrangements may be available depending on the needs of the role and the candidate.

Growth Opportunities:

• DEPT® offers a range of professional development opportunities, including training, workshops, and mentorship programs.
• The company's fast-paced growth means that there may be opportunities for career progression within the social media team or across other departments.
• DEPT®'s global presence also offers opportunities for international travel and collaboration with teams across the world.

ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and teams, and to make a significant impact on DEPT®'s social media strategy.

🌍 Location & Work Environment

Office Type: DEPT®'s Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): DEPT®'s Sydney office is located in the heart of the city's central business district, close to public transportation and a range of amenities.

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales.
• The city is known for its vibrant culture, diverse communities, and stunning natural beauty.
• Sydney offers a high standard of living, with a range of housing options, excellent education and healthcare facilities, and a wide range of recreational and cultural activities.

Work Schedule: The work schedule for this role is full-time, Monday - Friday, 9:00 AM - 5:30 PM. However, flexible working arrangements may be available depending on the needs of the role and the candidate.

ASSUMPTION: DEPT®'s Sydney office is a dynamic, collaborative workspace that fosters creativity and innovation. The office is located in a vibrant, central part of the city, close to a range of amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team
• Reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with DEPT®'s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with paid social media campaigns and provide examples of your work.
• Research DEPT® and the role to demonstrate your understanding of the company and the industry.
• Prepare questions to ask the interviewer about the role, the team, and the company.

ATS Keywords: Paid social media, strategy, campaign management, data-driven insights, social media trends, cross-functional teams, brand messaging, analytics, English fluency

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application to highlight your relevant experience and skills. The interview process will focus on assessing your strategic thinking, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Social media analytics tools (e.g., Google Analytics, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the needs of the client and the project. However, the ideal candidate will have experience with a range of social media management, advertising, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Curiosity
• Courage
• Craftmanship
• Collaboration
• Caring

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you have a proven track record of driving results through innovative strategies?
• Are you comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: DEPT® values creativity, collaboration, and a data-driven approach to problem-solving. The ideal candidate will be a strategic thinker with a strong analytical mindset and a proven track record of driving results through innovative strategies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest social media trends and platform updates
• Working with a diverse range of clients and teams
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, detail-oriented, and able to work independently.

📈 Similar Roles Comparison

• Unlike other social media roles, this role focuses specifically on paid social media strategy and campaign management.
• This role requires a strong analytical mindset and a data-driven approach to problem-solving.
• This role offers the opportunity to work with a diverse range of clients and teams, and to make a significant impact on DEPT®'s social media strategy.

ASSUMPTION: This role is unique in its focus on paid social media strategy and campaign management. It offers a unique opportunity to work with a diverse range of clients and teams, and to make a significant impact on DEPT®'s social media strategy.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive brand awareness and engagement for a major retail client
• Analyzing campaign performance and optimizing strategies based on data-driven insights for a B2B technology client
• Collaborating with cross-functional teams to ensure consistent brand messaging across social media platforms for a global consumer goods client

ASSUMPTION: The specific projects in this role may vary depending on the needs of the client and the project. However, the ideal candidate will have experience developing and executing paid social media campaigns, analyzing campaign performance, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader social media strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DEPT® support the professional development and growth of its employees?
• What are the key challenges facing the social media team and how can this role help to address them?
• How does DEPT® approach work-life balance and flexible working arrangements?

ASSUMPTION: The interview process for this role will focus on assessing your strategic thinking, analytical skills, and cultural fit. Be prepared to discuss your experience with paid social media campaigns and provide examples of your work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the DEPT® careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching DEPT® and the role, and preparing questions to ask the interviewer.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.