📌 Core Information
🔹 Job Title: Senior Paid Social Media Strategist
🔹 Company: Hearst
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote options for other Texas locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid social media campaigns across various platforms
- Optimizing campaigns through A/B testing and data analysis
- Collaborating with cross-functional teams to drive user acquisition and retention
- Providing thought leadership and identifying new advertising opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in paid social media campaigns to succeed.
📋 Key Responsibilities
✅ Plan, build, and execute direct response and brand ad buys across social platforms
✅ Determine areas of opportunity and execute tests and campaigns to drive customer acquisition, engagement, and retention
✅ Develop and execute A/B testing programs to improve campaign performance
✅ Develop paid acquisition plans and provide regular reporting on progress and risks
✅ Work cross-functionally with product, UX, and other marketing teams
✅ Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
✅ Provide thought leadership to help identify new opportunities and emerging advertising platforms
✅ Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
✅ Provide support for additional marketing channels as needed for promotional and seasonal campaigns
✅ Strategize with sales teams for effective launches to customer campaigns
✅ Work directly with clients on reporting, troubleshooting, and optimizing campaigns across multiple networks
✅ Present new innovations and campaign statuses to stakeholders
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and client-facing communication.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or Communications
Experience: 3-5 years in social media marketing with a focus on paid social campaigns
Required Skills:
- Experience with ad copywriting, Meta ad manager, CRM Integrations, CAPI + Pixel tracking, A/B testing, and proficiency with Zapier and automation flows
- Strong analytical skills with competency in speaking to metrics across multiple reporting systems
- Creativity and willingness to think outside the box
- Ability to receive constructive criticism and learn from feedback
- Strong oral and written communication skills
- Ability to work across multiple teams and clients with ease
Preferred Skills:
- Experience working in a fast-paced agency setting
- Familiarity with additional Paid Social platforms (Twitter, Pinterest, Reddit, YouTube, etc.)
ASSUMPTION: A strong background in paid social media campaigns and a proven track record of driving results are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Paid Social Media Strategist role in Austin, TX)
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off, including holidays and vacation
- Paid parental leave
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare designed for every individual’s unique needs
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work in other Texas locations
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a leading global, diversified media, information, and services company with more than 360 businesses. Hearst Newspapers, the operating group responsible for this role, publishes 24 dailies and 52 weeklies, focusing on delivering accurate and trusted news and information to communities.
Company Size: Hearst has 10,001+ employees globally, with a decentralized structure that allows for both corporate support and local market autonomy.
Founded: Hearst was founded in 1887 by William Randolph Hearst and has since grown into a multimedia company with a strong presence in various industries.
Company Description:
- Hearst is committed to informing audiences and improving lives through its diverse portfolio of media, information, and services businesses
- The company operates with integrity and innovates for the future, investing in healthcare solutions, technology, and community service
- Hearst's brands provide vital analysis, data, and software to the global financial services industry, deliver important service and investigative journalism, and inspire audiences with sports and entertainment programming
Company Specialties:
- Television
- Digital
- Magazines
- Entertainment
- Publishing
- Business Media
- Cable
- Radio
- Real Estate
- Syndication
- Marketing
Company Website: http://www.hearst.com
ASSUMPTION: Working at Hearst offers opportunities for professional growth, collaboration with diverse teams, and the chance to make a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven experience in paid social media campaigns.
Reporting Structure: The Senior Paid Social Media Strategist will report directly to the Marketing Manager and collaborate with various teams, including product, UX, sales, and business intelligence.
Work Arrangement: This role is primarily on-site in Austin, Texas, with remote work options available for other Texas locations. The work arrangement is full-time, with a typical workweek of 40 hours.
Growth Opportunities:
- Advancement to a management or leadership role within the marketing department
- Expansion of responsibilities to include additional marketing channels or teams
- Cross-functional collaboration and learning opportunities with other Hearst businesses
ASSUMPTION: This role offers ample opportunities for professional growth and development within the Hearst organization.
🌍 Location & Work Environment
Office Type: The Austin office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 1101 S MoPac Expy #200, Austin, TX 78746, United States
Geographic Context:
- Austin is the capital city of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant music and tech industries, as well as its outdoor activities and cultural attractions
- Austin offers a diverse and inclusive community with a cost of living slightly above the national average
Work Schedule: The typical work schedule is Monday through Friday, with flexibility for remote work in other Texas locations.
ASSUMPTION: Austin offers a dynamic and engaging work environment, with a strong focus on innovation, creativity, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Campaign strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in paid social media campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful campaigns or projects to discuss during the interview
- Research Hearst and the company's values to demonstrate cultural fit
ATS Keywords: Paid Social Media, Campaign Strategy, A/B Testing, Data Analysis, Marketing, Advertising, Social Media Platforms, CRM, CAPI, Pixel Tracking, Zapier, Automation Flows
ASSUMPTION: The application process for this role is competitive, and demonstrating a strong understanding of paid social media campaigns and a strategic mindset will be crucial for success.
🛠️ Tools & Technologies
- Meta ad manager
- CRM Integrations
- CAPI + Pixel tracking
- Zapier
- Automation flows
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you incorporate data and analytics into your campaign strategies?
- Can you describe a time when you had to adapt your approach due to changing circumstances or data insights?
- How do you collaborate with cross-functional teams to drive successful campaigns?
ASSUMPTION: Demonstrating a strong fit with Hearst's values and work style will be essential for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Collaborating effectively with remote team members and stakeholders
- Balancing strategic planning with hands-on campaign management
ASSUMPTION: Addressing these challenges proactively and demonstrating strong problem-solving skills will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other paid social media strategist roles, this position offers a unique blend of strategic planning, hands-on campaign management, and client-facing communication
- Hearst's decentralized structure allows for both corporate support and local market autonomy, providing opportunities for growth and development
- This role is well-suited for candidates seeking to advance their careers in paid social media marketing within a large, diversified media company
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
- Developing and executing a successful A/B testing program to improve campaign performance by 20%
- Collaborating with the sales team to launch a new customer campaign, resulting in a 15% increase in conversions
- Analyzing campaign data to identify trends and opportunities, leading to a 15% increase in user acquisition
ASSUMPTION: Providing specific examples of relevant projects and achievements will help applicants demonstrate their qualifications and fit for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Hearst support the professional development and growth of its marketing employees?
- Can you provide an example of a successful paid social media campaign at Hearst, and what made it successful?
- How does Hearst approach collaboration and communication with remote team members and stakeholders?
- What are the most significant challenges facing the paid social media team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview will help applicants demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/2024317
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful paid social media campaigns or projects to discuss during the interview
- Research Hearst and the company's values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
