๐ Core Information
๐น Job Title: Senior Paid Social Specialist
๐น Company: DEPTยฎ
๐น Location: Sydney, New South Wales, Australia
๐น Job Type: Full-time
๐น Category: Marketing & Advertising
๐น Date Posted: 2025-07-16
๐น Experience Level: 5-10 years
๐น Remote Status: Remote OK
๐ Job Overview
Key aspects of this role include:
- Strategic client consulting on Paid Social advertising
- Campaign development, setup, and optimization across various platforms
- Data analysis and reporting to provide actionable insights
- Collaboration with cross-functional teams and stakeholders
- Proactive approach and creativity in driving campaign success
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Social advertising. The ideal candidate will be a strategic thinker who can act as a partner to clients and drive effective solutions.
๐ Key Responsibilities
โ
Consult clients on all matters related to Paid Social advertising, from technical implementation to strategic planning
โ
Develop, plan, set up, and optimize paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, X, and/or LinkedIn
โ
Allocate and manage budgets for paid social campaigns to achieve optimal results, prepare forecasts, and media plans
โ
Analyze campaign data and generate reports to provide valuable insights and actionable recommendations for clients
โ
Design and run client roadmaps, A/B tests, targeting strategies, or landing pages for performance optimization
โ
Regularly track and monitor performance metrics, optimize campaigns, and ensure goals and KPIs alignment with client satisfaction
โ
Identify and define target audiences for effective ad targeting
โ
Be the primary point of contact for clients in your portfolio regarding all Paid Social-related matters
โ
Implement and configure conversion tracking mechanisms with data teams, such as pixels or tags, to measure campaign success
โ
Lead quarterly business reviews and strategic planning sessions with clients to align on growth opportunities
โ
Deliver insightful business and campaign reports, including clear and actionable optimizations
ASSUMPTION: The role involves managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail.
๐ฏ Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in planning, setting up, and reporting on complex Paid Social campaigns
Required Skills:
- Proven expertise in Paid Social advertising, with a deep understanding of social KPIs and campaign optimization
- Strong analytical skills, with proficiency in Excel, Pivot, and platform data
- Excellent communication and organizational skills
- Ability to manage multiple campaigns and clients simultaneously
- Familiarity with paid social automation tooling partners such as Smartly, Hunch, and/or Sprinklr
Preferred Skills:
- Experience with Google Ads and/or Google Analytics
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a strong understanding of the Australian market and local trends would be beneficial for this role.
๐ฐ Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (Based on industry standards for a Senior Paid Social Specialist in Sydney)
Benefits:
- Additional leave offerings, including Doona Day, Birthday leave, and parental leave options for all
- Access to development opportunities
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Specialist in Sydney. Actual compensation may vary based on experience and qualifications.
๐ Applicant Insights
๐ Company Context
Industry: DEPTยฎ is a global pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia, and many more.
Company Size: DEPTยฎ has 4,000+ digital specialists across 30+ locations on five continents, delivering pioneering work on a global scale with a boutique culture.
Founded: DEPTยฎ was founded in 2015 and has since grown into a leading digital agency with a strong focus on innovation and sustainability.
Company Description:
- DEPTยฎ is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- The company was born digital and is a new model of agency, with a deep skillset in tech and marketing.
- DEPTยฎ facilitates its pioneering spirit by investing in innovation and leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPTยฎ's global presence and focus on innovation make it an attractive employer for candidates seeking international career opportunities and a dynamic work environment.
๐ Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: The Senior Paid Social Specialist will report directly to the Head of Paid Social or a similar role within the Creative & Media team.
Work Arrangement: Remote OK, with flexible hours and a hybrid work arrangement available for those who prefer an on-site presence.
Growth Opportunities:
- Progression to a leadership role within the Paid Social team or broader Creative & Media team
- Expansion of responsibilities to include mentoring and team management
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: The Senior Paid Social Specialist role offers a clear path for career progression and growth within DEPTยฎ's global organization.
๐ Location & Work Environment
Office Type: DEPTยฎ's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 405, Western Edge I, Western Express Hwy, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra 400066, IN
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, with a population of over 5 million people.
- The city is known for its vibrant culture, diverse neighborhoods, and beautiful beaches.
- Sydney's economy is strong and diverse, with significant growth in the technology and digital sectors.
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: Sydney's dynamic digital industry and DEPTยฎ's global presence make it an exciting location for a Senior Paid Social Specialist to grow their career.
๐ผ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Technical assessment and case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Technical expertise in Paid Social advertising
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with DEPTยฎ's values
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study demonstrating your Paid Social advertising expertise and results
- Research DEPTยฎ's company culture and values to ensure a strong cultural fit
- Be prepared to discuss your approach to Paid Social advertising strategy and campaign optimization
ATS Keywords: Paid Social, Campaign Management, Budget Management, Data Analysis, Performance Optimization, Target Audience, Technical Setup, Strategic Media Planning, Collaboration, Creativity, Social KPIs, Automation Tools, Communication, Organization
ASSUMPTION: DEPTยฎ's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
๐ ๏ธ Tools & Technologies
- Paid Social advertising platforms: Meta, TikTok, Pinterest, Reddit, Snapchat, X, LinkedIn
- Data analysis tools: Excel, Pivot, platform data
- Automation tools: Smartly, Hunch, Sprinklr
- Project management tools: Asana, Trello, Jira
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The Senior Paid Social Specialist will be expected to have a strong working knowledge of the tools and technologies listed above, with a willingness to learn and adapt to new tools as needed.
๐ Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Open: Open-minded and open to new ideas, with a high degree of empathy and collaboration
- Curious: Driven by a passion for learning and continuous improvement
- Respectful: Valuing and appreciating the diverse perspectives and backgrounds of our team members and clients
- Responsible: Committed to making a positive impact on the planet and our communities
Work Style:
- Dynamic and fast-paced, with a focus on innovation and results
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Flexible and adaptable, with a willingness to learn and grow in a rapidly evolving industry
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you approach strategic planning and execution for Paid Social advertising campaigns?
- Can you provide an example of a time when you identified and defined a target audience for effective ad targeting?
- How do you stay up-to-date with the latest trends and best practices in Paid Social advertising?
- How do you balance data-driven decision-making with creative and innovative approaches to campaign optimization?
ASSUMPTION: DEPTยฎ's company culture is characterized by a strong focus on innovation, collaboration, and continuous learning, with a commitment to making a positive impact on the planet and communities.
โ ๏ธ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the rapidly evolving Paid Social advertising landscape and platform updates
- Balancing data-driven decision-making with creative and innovative approaches to campaign optimization
- Working in a dynamic and fast-paced environment, with a focus on results and continuous improvement
- Collaborating effectively with cross-functional teams and stakeholders, with a strong emphasis on open communication and collaboration
ASSUMPTION: The Senior Paid Social Specialist role presents unique challenges and opportunities for growth and development within DEPTยฎ's global organization.
๐ Similar Roles Comparison
- Compared to other Senior Paid Social Specialist roles, this position offers a clear path for career progression and growth within DEPTยฎ's global organization.
- DEPTยฎ's focus on innovation and continuous learning provides unique opportunities for professional development and skill-building.
- Sydney's dynamic digital industry and DEPTยฎ's global presence make this role an attractive option for candidates seeking international career opportunities and a diverse work environment.
ASSUMPTION: The Senior Paid Social Specialist role at DEPTยฎ offers a unique combination of career growth opportunities, professional development, and a dynamic work environment.
๐ Sample Projects
- Developing and executing a comprehensive Paid Social advertising strategy for a global e-commerce client, with a focus on driving online sales and brand awareness
- Optimizing a B2B Paid Social advertising campaign for a technology company, with a focus on generating high-quality leads and driving brand engagement
- Managing a team of Paid Social advertising specialists to execute a large-scale campaign for a major sporting event, with a focus on driving ticket sales and brand exposure
ASSUMPTION: The Senior Paid Social Specialist role at DEPTยฎ offers a wide range of project opportunities, from strategic planning and execution to team management and optimization.
โ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DEPTยฎ support the professional development and growth of its Paid Social advertising team members?
- What are the key challenges and opportunities facing the Paid Social advertising team in the coming year?
- How does DEPTยฎ collaborate with its clients to ensure effective and efficient Paid Social advertising campaigns?
- What are the key performance indicators (KPIs) and metrics used to measure the success of Paid Social advertising campaigns at DEPTยฎ?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.
๐ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study demonstrating your Paid Social advertising expertise and results
- Research DEPTยฎ's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.