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Senior Paid Social Specialist

DEPTยฎ
Full-time
On-site
Sydney, New South Wales, Australia
๐ŸŽฏ Performance Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Paid Social Specialist

๐Ÿ”น Company: DEPTยฎ

๐Ÿ”น Location: Sydney, New South Wales, Australia

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing & Advertising

๐Ÿ”น Date Posted: 2025-07-16

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: Remote OK

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Strategic client consulting on Paid Social advertising
  • Campaign development, setup, and optimization across various platforms
  • Data analysis and reporting to provide actionable insights
  • Collaboration with cross-functional teams and stakeholders
  • Proactive approach and creativity in driving campaign success

ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Social advertising. The ideal candidate will be a strategic thinker who can act as a partner to clients and drive effective solutions.

๐Ÿ“‹ Key Responsibilities

โœ… Consult clients on all matters related to Paid Social advertising, from technical implementation to strategic planning

โœ… Develop, plan, set up, and optimize paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, X, and/or LinkedIn

โœ… Allocate and manage budgets for paid social campaigns to achieve optimal results, prepare forecasts, and media plans

โœ… Analyze campaign data and generate reports to provide valuable insights and actionable recommendations for clients

โœ… Design and run client roadmaps, A/B tests, targeting strategies, or landing pages for performance optimization

โœ… Regularly track and monitor performance metrics, optimize campaigns, and ensure goals and KPIs alignment with client satisfaction

โœ… Identify and define target audiences for effective ad targeting

โœ… Be the primary point of contact for clients in your portfolio regarding all Paid Social-related matters

โœ… Implement and configure conversion tracking mechanisms with data teams, such as pixels or tags, to measure campaign success

โœ… Lead quarterly business reviews and strategic planning sessions with clients to align on growth opportunities

โœ… Deliver insightful business and campaign reports, including clear and actionable optimizations

ASSUMPTION: The role involves managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in planning, setting up, and reporting on complex Paid Social campaigns

Required Skills:

  • Proven expertise in Paid Social advertising, with a deep understanding of social KPIs and campaign optimization
  • Strong analytical skills, with proficiency in Excel, Pivot, and platform data
  • Excellent communication and organizational skills
  • Ability to manage multiple campaigns and clients simultaneously
  • Familiarity with paid social automation tooling partners such as Smartly, Hunch, and/or Sprinklr

Preferred Skills:

  • Experience with Google Ads and/or Google Analytics
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong understanding of the Australian market and local trends would be beneficial for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: AU$120,000 - AU$160,000 per annum (Based on industry standards for a Senior Paid Social Specialist in Sydney)

Benefits:

  • Additional leave offerings, including Doona Day, Birthday leave, and parental leave options for all
  • Access to development opportunities

Working Hours: Full-time, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Specialist in Sydney. Actual compensation may vary based on experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: DEPTยฎ is a global pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia, and many more.

Company Size: DEPTยฎ has 4,000+ digital specialists across 30+ locations on five continents, delivering pioneering work on a global scale with a boutique culture.

Founded: DEPTยฎ was founded in 2015 and has since grown into a leading digital agency with a strong focus on innovation and sustainability.

Company Description:

  • DEPTยฎ is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
  • The company was born digital and is a new model of agency, with a deep skillset in tech and marketing.
  • DEPTยฎ facilitates its pioneering spirit by investing in innovation and leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.

Company Specialties:

  • Digital Craftmanship
  • Campaigns
  • Social
  • Data Driven Marketing
  • B2B Marketing
  • Digital Marketing
  • Creativity
  • Technology
  • Strategy
  • Digital
  • Brand
  • Advertising
  • Design
  • Data
  • Intelligence
  • Organisation
  • UX
  • Agency
  • Content
  • Digital Products
  • and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPTยฎ's global presence and focus on innovation make it an attractive employer for candidates seeking international career opportunities and a dynamic work environment.

๐Ÿ“Š Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: The Senior Paid Social Specialist will report directly to the Head of Paid Social or a similar role within the Creative & Media team.

Work Arrangement: Remote OK, with flexible hours and a hybrid work arrangement available for those who prefer an on-site presence.

Growth Opportunities:

  • Progression to a leadership role within the Paid Social team or broader Creative & Media team
  • Expansion of responsibilities to include mentoring and team management
  • Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: The Senior Paid Social Specialist role offers a clear path for career progression and growth within DEPTยฎ's global organization.

๐ŸŒ Location & Work Environment

Office Type: DEPTยฎ's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 405, Western Edge I, Western Express Hwy, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra 400066, IN

Geographic Context:

  • Sydney is the largest city in Australia and the capital of New South Wales, with a population of over 5 million people.
  • The city is known for its vibrant culture, diverse neighborhoods, and beautiful beaches.
  • Sydney's economy is strong and diverse, with significant growth in the technology and digital sectors.

Work Schedule: Full-time, with flexible hours and remote work options available

ASSUMPTION: Sydney's dynamic digital industry and DEPTยฎ's global presence make it an exciting location for a Senior Paid Social Specialist to grow their career.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR team
  • Technical assessment and case study presentation
  • Final interview with the hiring manager and/or team members
  • Background check and offer

Key Assessment Areas:

  • Technical expertise in Paid Social advertising
  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with DEPTยฎ's values
  • Adaptability and willingness to learn

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or case study demonstrating your Paid Social advertising expertise and results
  • Research DEPTยฎ's company culture and values to ensure a strong cultural fit
  • Be prepared to discuss your approach to Paid Social advertising strategy and campaign optimization

ATS Keywords: Paid Social, Campaign Management, Budget Management, Data Analysis, Performance Optimization, Target Audience, Technical Setup, Strategic Media Planning, Collaboration, Creativity, Social KPIs, Automation Tools, Communication, Organization

ASSUMPTION: DEPTยฎ's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

๐Ÿ› ๏ธ Tools & Technologies

  • Paid Social advertising platforms: Meta, TikTok, Pinterest, Reddit, Snapchat, X, LinkedIn
  • Data analysis tools: Excel, Pivot, platform data
  • Automation tools: Smartly, Hunch, Sprinklr
  • Project management tools: Asana, Trello, Jira
  • Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The Senior Paid Social Specialist will be expected to have a strong working knowledge of the tools and technologies listed above, with a willingness to learn and adapt to new tools as needed.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
  • Open: Open-minded and open to new ideas, with a high degree of empathy and collaboration
  • Curious: Driven by a passion for learning and continuous improvement
  • Respectful: Valuing and appreciating the diverse perspectives and backgrounds of our team members and clients
  • Responsible: Committed to making a positive impact on the planet and our communities

Work Style:

  • Dynamic and fast-paced, with a focus on innovation and results
  • Collaborative and inclusive, with a strong emphasis on teamwork and open communication
  • Flexible and adaptable, with a willingness to learn and grow in a rapidly evolving industry
  • Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

  • How do you approach strategic planning and execution for Paid Social advertising campaigns?
  • Can you provide an example of a time when you identified and defined a target audience for effective ad targeting?
  • How do you stay up-to-date with the latest trends and best practices in Paid Social advertising?
  • How do you balance data-driven decision-making with creative and innovative approaches to campaign optimization?

ASSUMPTION: DEPTยฎ's company culture is characterized by a strong focus on innovation, collaboration, and continuous learning, with a commitment to making a positive impact on the planet and communities.

โš ๏ธ Potential Challenges

  • Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail
  • Keeping up with the rapidly evolving Paid Social advertising landscape and platform updates
  • Balancing data-driven decision-making with creative and innovative approaches to campaign optimization
  • Working in a dynamic and fast-paced environment, with a focus on results and continuous improvement
  • Collaborating effectively with cross-functional teams and stakeholders, with a strong emphasis on open communication and collaboration

ASSUMPTION: The Senior Paid Social Specialist role presents unique challenges and opportunities for growth and development within DEPTยฎ's global organization.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other Senior Paid Social Specialist roles, this position offers a clear path for career progression and growth within DEPTยฎ's global organization.
  • DEPTยฎ's focus on innovation and continuous learning provides unique opportunities for professional development and skill-building.
  • Sydney's dynamic digital industry and DEPTยฎ's global presence make this role an attractive option for candidates seeking international career opportunities and a diverse work environment.

ASSUMPTION: The Senior Paid Social Specialist role at DEPTยฎ offers a unique combination of career growth opportunities, professional development, and a dynamic work environment.

๐Ÿ“ Sample Projects

  • Developing and executing a comprehensive Paid Social advertising strategy for a global e-commerce client, with a focus on driving online sales and brand awareness
  • Optimizing a B2B Paid Social advertising campaign for a technology company, with a focus on generating high-quality leads and driving brand engagement
  • Managing a team of Paid Social advertising specialists to execute a large-scale campaign for a major sporting event, with a focus on driving ticket sales and brand exposure

ASSUMPTION: The Senior Paid Social Specialist role at DEPTยฎ offers a wide range of project opportunities, from strategic planning and execution to team management and optimization.

โ“ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does DEPTยฎ support the professional development and growth of its Paid Social advertising team members?
  • What are the key challenges and opportunities facing the Paid Social advertising team in the coming year?
  • How does DEPTยฎ collaborate with its clients to ensure effective and efficient Paid Social advertising campaigns?
  • What are the key performance indicators (KPIs) and metrics used to measure the success of Paid Social advertising campaigns at DEPTยฎ?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or case study demonstrating your Paid Social advertising expertise and results
  • Research DEPTยฎ's company culture and values to ensure a strong cultural fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.