📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: DEPT®
🔹 Location: Skopje, Skopje, Macedonia
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, setting up, running, and reporting on campaign activities at the title level
- Collaborating with platform specialists to ensure high-quality output and innovation
- Addressing tactical campaign-level questions and providing support as needed
- Communicating clearly and effectively with clients and internal teams
- Managing and prioritizing work tasks independently, while adhering to client budgets
- Identifying and addressing budget issues proactively, collaborating with clients to find solutions
- Spotting commercial opportunities within your channel for clients
- Building and maintaining professional relationships with clients
- Acting as a role model and mentor for junior team members, sharing knowledge and experiences
- Staying informed about industry news and trends, applying insights to your work
- Developing standard campaign plans and advising on optimized targeting, budget allocation, and formats
ASSUMPTION: This role requires a high degree of openness and empathy, with a strong passion for Paid Social advertising. The ideal candidate will be comfortable working in an international, fast-paced environment and have a solution-oriented mindset.
📋 Key Responsibilities
✅ Plan, set up, run, and report on campaign activities at the title level
✅ Collaborate with platform specialists to ensure high-quality output and innovation
✅ Address tactical campaign-level questions and provide support as needed
✅ Communicate clearly and effectively with clients and internal teams
✅ Manage and prioritize work tasks independently, while adhering to client budgets
✅ Identify and address budget issues proactively, collaborating with clients to find solutions
✅ Spot commercial opportunities within your channel for clients
✅ Build and maintain professional relationships with clients
✅ Act as a role model and mentor for junior team members, sharing knowledge and experiences
✅ Stay informed about industry news and trends, applying insights to your work
✅ Develop standard campaign plans and advise on optimized targeting, budget allocation, and formats
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client relationship building. Strong communication, analytical, and problem-solving skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Substantial experience (2-5 years) in paid social media, ideally having worked with global brands
Required Skills:
- Strong analytical skills with attention to detail
- Proven ability to manage and optimize campaigns across platforms such as Meta, TikTok, X, and YouTube
- Excellent communication skills, both written and verbal, in English
- Experience in performance development and correlation analysis
- Solution-oriented mindset with proactive problem-solving abilities
- Strong time management and organizational skills
- Ability to thrive in an international, fast-paced environment
Preferred Skills:
- Experience working with other global brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in paid social media and be comfortable working in a dynamic, international environment. Familiarity with global brands and additional languages can be an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for Skopje)
Benefits:
- Hybrid working policy
- Monthly public transportation card
- Health contribution through the OpenUp platform and access to private health insurance
- Health and wellness benefits through a Sportmaster card
- Profit-sharing bonuses at the end of each year
- Referral bonus upon each successful hire
- Office refreshments and drinks at 4pm on a Friday
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for Skopje and the experience level required for this role. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a global digital agency that creates end-to-end digital experiences for brands, with a strong focus on technology and marketing. They work with a diverse range of clients, including Google, KFC, Philips, Audi, Twitch, Patagonia, and eBay.
Company Size: DEPT® has over 4,000 employees across 30+ locations on 5 continents, providing the scale and resources of a large agency while maintaining a boutique culture.
Founded: DEPT® was founded in 2006 and has since grown into a global leader in digital marketing and technology services.
Company Description:
- Pioneering tech and marketing to help brands stay ahead
- Committed to making a positive impact on the planet, with Climate Neutral and B Corporation certifications
- Invests in innovation, leveraging proprietary tech, data, and knowledge platforms for clients worldwide
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in paid social media.
Reporting Structure: The Senior Paid Social Specialist will report directly to the Head of Paid Social and collaborate with platform specialists and other team members.
Work Arrangement: This role follows a hybrid working policy, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a management or leadership role within the Paid Social team
- possibility to work on global campaigns and gain exposure to international markets
- Opportunities to develop skills in related areas, such as data analysis or account management
ASSUMPTION: This role offers a clear path for career progression within the Paid Social team and the opportunity to gain valuable experience working with global brands.
🌍 Location & Work Environment
Office Type: DEPT®'s Skopje office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Partizanski Odredi 26A/1, Skopje, Skopje 1000, MK
Geographic Context:
- Skopje is the capital and largest city of the Republic of North Macedonia, with a population of over 500,000 people
- The city is known for its vibrant cultural scene, historic sites, and modern infrastructure
- Skopje offers a high quality of life, with affordable living costs and a growing job market
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work remotely.
ASSUMPTION: Skopje offers a unique blend of historic charm and modern convenience, providing an ideal setting for DEPT®'s collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site or video call interview with the Paid Social team
- Final interview with the Head of Paid Social
- Background check and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills, both written and verbal
- Experience in paid social media and campaign management
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid social media campaigns and results
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and experience
- Research DEPT®'s company culture and values to demonstrate your cultural fit
- Follow up with the HR team after your interview to express your interest in the role
ATS Keywords: Paid Social, Campaign Management, Meta, TikTok, X, YouTube, Analytical Skills, Problem-Solving, Communication, Global Brands, Hybrid Work, Skopje
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with DEPT®'s values and work environment.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Ads
- TikTok Ads
- X Ads
- YouTube Ads
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in paid social media campaign management and may vary based on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always looking forward, thinking of what we can create tomorrow that does not exist today
- Curious: We are always learning, always innovating
- Self-driven: We take ownership of our work and our careers
- Collaborative: We work together to achieve our goals
- Boutique: We maintain the speed, agility, flexibility, and personal relationships of a boutique agency
Work Style:
- Fast-paced: DEPT® operates in a dynamic, fast-changing environment
- International: DEPT®'s global presence requires adaptability and cultural sensitivity
- Innovative: DEPT® encourages creativity and experimentation in all aspects of its work
- Data-driven: DEPT® uses data to inform decision-making and optimize performance
Self-Assessment Questions:
- How do you stay informed about industry news and trends, and how do you apply insights to your work?
- How do you balance the need for speed and agility with the need for thoroughness and attention to detail in your work?
- How do you approach working with clients from diverse cultural backgrounds and time zones?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: DEPT®'s values and work style require candidates who are adaptable, innovative, and comfortable working in a dynamic, international environment.
⚠️ Potential Challenges
- Managing client relationships and expectations in a fast-paced, dynamic environment
- Keeping up with the latest trends and best practices in paid social media advertising
- Balancing the need for creativity and innovation with the need for consistent, high-quality output
- Working with tight deadlines and managing multiple projects simultaneously
- Adapting to changes in the market, client needs, and industry standards
ASSUMPTION: The role of Senior Paid Social Specialist presents unique challenges that require strong communication, analytical, and problem-solving skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other Senior Paid Social Specialist roles, this position offers a unique blend of strategic planning, hands-on campaign management, and client relationship building
- DEPT®'s global presence and diverse client base provide exposure to various industries and markets, offering opportunities for career growth and skill development
- This role requires a higher degree of experience and expertise in paid social media compared to junior or mid-level positions
ASSUMPTION: The Senior Paid Social Specialist role at DEPT® offers a unique combination of strategic, tactical, and client-facing responsibilities, making it an attractive opportunity for experienced professionals looking to advance their careers in paid social media advertising.
📝 Sample Projects
- Developing and executing a global campaign for a major e-commerce client, targeting multiple platforms and regions
- Optimizing targeting and budget allocation for a B2B client's LinkedIn Ads campaign, resulting in a 30% increase in conversions
- Creating and implementing a standard campaign plan for a retail client, including optimized targeting, budget allocation, and formats
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Paid Social Specialist, from strategic planning and optimization to hands-on campaign management and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social team?
- How does DEPT® support the professional development and growth of its employees?
- What are the most challenging aspects of working with global clients, and how does DEPT® address these challenges?
- How does DEPT® foster a culture of innovation and experimentation within the Paid Social team?
- What are the key performance indicators (KPIs) used to measure the success of paid social media campaigns, and how are these tracked and reported?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media advertising
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and experience
- Research DEPT®'s company culture and values to demonstrate your cultural fit
- Follow up with the HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
