📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: DEPT®
🔹 Location: Amsterdam, Rotterdam, Utrecht, The Hague
🔹 Job Type: Hybrid (2-3 days from the office)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic and technical consulting on Paid Social topics
- Campaign development, optimization, and management across various platforms
- Budget allocation and management for optimal results
- Data analysis and reporting to provide valuable insights
- Collaboration with cross-functional teams and clients
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for Paid Social advertising. The ideal candidate will be open-minded, eager to learn, and able to manage multiple tasks effectively.
📋 Key Responsibilities
✅ Client consulting on all matters related to Paid Social topics
✅ Development, planning, set-up, and optimization of paid social campaigns
✅ Budget allocation and management for optimal results
✅ Data analysis and reporting to provide valuable insights and actionable recommendations
✅ Designing and running client roadmaps, A/B tests, targeting strategies, or landing pages for performance optimization
✅ Regular tracking and monitoring of performance metrics and campaign optimization
✅ Delivering insightful business and campaign reports with clear and actionable optimizations
✅ Identifying and defining target audiences for effective ad targeting
✅ Being the primary point of contact for clients regarding all paid social related matters
✅ Collaborating with design teams to create compelling visuals or videos for ad campaigns
✅ Implementing and configuring conversion tracking mechanisms with data teams
✅ Knowledge sharing and training of junior team members
ASSUMPTION: The role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work thoroughly and accurately.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in planning, setting up, and reporting of diverse Paid Social campaigns
Required Skills:
- Expertise in technical setups and strategic media planning for main paid social channels
- Strong analytical skills and proficiency in Excel, Pivot, and platform data
- Excellent communication and organizational skills
- Proficient in Dutch (big plus)
Preferred Skills:
- Familiarity with paid social automation tooling partners such as Smartly, Hunch, and/or Sprinklr
- Proficiency in additional languages
ASSUMPTION: The ideal candidate will have a proven track record in Paid Social advertising, with a deep understanding of social KPIs, campaign optimization, and setup strategies.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and industry standards for Senior Paid Social Specialists in the Netherlands)
Benefits:
- Flexible, hybrid working policy (2-3 days from the office)
- 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days
- DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
- Health contribution through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office
- Lease bike discount and hassle-free commutes with an NS Business Card
- Reputation for doing good, with certifications as a B Corp® and a Great Place To Work since 2022
- Awesome clients and a boutique culture with global opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for Senior Paid Social Specialists in the Netherlands. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (Large)
Founded: 2015 (10 years ago)
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for global brands
- The company has a boutique culture with a global presence, offering a unique blend of speed, agility, flexibility, and personal relationships
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a well-established company with a strong reputation in the advertising industry. It offers a unique blend of global opportunities and a boutique culture, making it an attractive place to work for marketing and advertising professionals.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: The Senior Paid Social Specialist will report directly to the Head of Paid Social or a similar role within the Creative & Media team
Work Arrangement: Hybrid (2-3 days from the office, with the possibility to work from abroad for 13 weeks a year)
Growth Opportunities:
- Potential career progression to a management role or a specialist role in a specific industry vertical
- Opportunities to work on global campaigns and collaborate with diverse teams
- Access to learning and development opportunities through the DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
ASSUMPTION: The Senior Paid Social Specialist role offers significant growth opportunities, both in terms of career progression and exposure to global campaigns and diverse teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Amsterdam, Rotterdam, and Utrecht
Office Location(s): Generaal Vetterstraat 66, Amsterdam; Delftseplein 27N, 13th floor, Rotterdam; and De Schutterij 12, Veenendaal
Geographic Context:
- The Netherlands is a small, densely populated country with a high standard of living and a strong economy
- Amsterdam, Rotterdam, and Utrecht are major cities with vibrant cultural scenes, excellent public transportation, and international airports
- The cost of living in the Netherlands is generally higher than in other European countries, with Amsterdam being the most expensive city
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the possibility to work from home 1-2 days per week
ASSUMPTION: The Netherlands offers a high quality of life, with modern office spaces, excellent public transportation, and a vibrant cultural scene. The cost of living may be higher than in other European countries, but the salary range for Senior Paid Social Specialists reflects this.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and a team member
- Final interview with the Head of Paid Social or a similar role within the Creative & Media team
- Background check and onboarding
Key Assessment Areas:
- Technical expertise in Paid Social advertising
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with DEPT® values
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Showcase your understanding of Paid Social advertising trends and best practices
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Be ready to discuss your approach to data analysis and campaign optimization
- Research DEPT®'s company culture and values to demonstrate your cultural fit
ATS Keywords: Paid Social, Campaign Optimization, Budget Management, Data Analysis, Client Consulting, A/B Testing, Target Audience, Collaboration, Technical Setup, Strategic Media Planning, Social KPIs, Communication, Creativity, Paid Social Automation Tools, Detail Orientation, Organizational Skills
ASSUMPTION: The interview process for the Senior Paid Social Specialist role will focus on assessing the candidate's technical expertise, strategic thinking, and cultural fit with DEPT®'s values.
🛠️ Tools & Technologies
- Paid Social advertising platforms (Meta, TikTok, LinkedIn, etc.)
- Data analysis and visualization tools (Excel, Pivot, Google Analytics, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
- Paid social automation tooling partners (Smartly, Hunch, Sprinklr, etc.)
ASSUMPTION: The Senior Paid Social Specialist will use a combination of paid social advertising platforms, data analysis tools, project management tools, and paid social automation tooling partners to manage campaigns and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Always eager to learn and innovate
- Self-driven: Taking initiative and responsibility for our own growth and the success of our teams
- Collaborative: Working together to achieve common goals and create pioneering work
- Brave: Challenging the status quo and taking calculated risks to drive innovation
Work Style:
- Agile and adaptable, able to manage multiple tasks and prioritize effectively
- Open-minded and empathetic, with a high degree of emotional intelligence
- Proactive and creative, with a passion for Paid Social advertising
- Strong communication and presentation skills, with the ability to influence and persuade
- Fluent in English, with proficiency in Dutch a big plus
Self-Assessment Questions:
- How do you align with DEPT®'s company values, specifically "Pioneering" and "Curious"?
- Describe a time when you had to manage multiple tasks and prioritize effectively. How did you approach this situation?
- How do you stay up-to-date with Paid Social advertising trends and best practices? Can you provide an example of a recent trend you've implemented in your campaigns?
ASSUMPTION: DEPT® values a pioneering, curious, self-driven, collaborative, and brave work culture. Candidates should be able to demonstrate their alignment with these values and provide specific examples of their work style and approach to Paid Social advertising.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail
- Keeping up-to-date with the latest Paid Social advertising trends and best practices, which can change rapidly
- Working in a fast-paced, dynamic environment that requires adaptability and flexibility
- Collaborating with diverse teams and clients, which may require navigating different work styles and communication preferences
ASSUMPTION: The Senior Paid Social Specialist role presents unique challenges that require strong organizational skills, adaptability, and the ability to work effectively in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- Compared to other Senior Paid Social Specialist roles, this position offers a unique blend of global opportunities and a boutique culture, with a strong focus on innovation and pioneering work
- DEPT®'s industry focus on technology and marketing sets it apart from traditional advertising agencies, offering a more diverse range of clients and campaigns
- Career progression opportunities may be more limited in a boutique agency setting, but the unique culture and global opportunities make up for this
ASSUMPTION: The Senior Paid Social Specialist role at DEPT® offers a unique blend of global opportunities, a boutique culture, and a strong focus on innovation, setting it apart from similar roles in traditional advertising agencies.
📝 Sample Projects
- Developing and optimizing a global Paid Social campaign for a major tech brand, targeting multiple regions and languages
- Collaborating with a design team to create compelling visuals and videos for an e-commerce client's seasonal advertising campaign
- Implementing and configuring conversion tracking mechanisms for a B2B client, enabling accurate measurement of campaign success and optimizing performance
ASSUMPTION: The Senior Paid Social Specialist role at DEPT® involves a wide range of projects, from global campaigns to local initiatives, requiring strong technical expertise, strategic thinking, and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Creative & Media team?
- How does DEPT® support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like DEPT®?
- How does DEPT® measure the success of its Paid Social campaigns, and what KPIs are most important?
- Can you provide an example of a recent Paid Social advertising trend that DEPT® has implemented, and how it has impacted campaign performance?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Research DEPT®'s company culture and values to demonstrate your cultural fit
- Follow up with the HR department within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
