📌 Core Information
🔹 Job Title: Senior Paid Social Specialist
🔹 Company: DEPT®
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of paid social campaigns
- Cross-functional collaboration with platform specialists and internal teams
- Budget management and proactive issue resolution
- Client relationship building and commercial opportunity spotting
- Mentoring and knowledge sharing with junior team members
ASSUMPTION: This role requires a high degree of openness, empathy, and passion for paid social advertising, with a focus on driving results and contributing to team success.
📋 Key Responsibilities
✅ Plan, set up, run, and report on campaign activities at the title level, ensuring high-quality output and innovation
✅ Collaborate with platform specialists to ensure tactical campaign-level questions are addressed and support is provided as needed
✅ Communicate clearly and effectively with clients and internal teams, managing client budgets independently
✅ Identify and address budget issues proactively, collaborating with clients to find solutions and spot commercial opportunities within the channel
✅ Build and maintain professional relationships with clients, acting as a role model and mentor for junior team members
✅ Stay informed about industry news and trends, applying insights to your work and developing standard campaign plans
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client relationship building, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Substantial experience (5+ years) in paid social media, ideally with global brands
Required Skills:
- Proven ability to manage and optimize campaigns across platforms such as Meta, TikTok, X, and YouTube
- Strong analytical skills with attention to detail and experience in performance development and correlation analysis
- Excellent communication skills, both written and verbal, in English
- Solution-oriented mindset with proactive problem-solving abilities and strong time management and organizational skills
- Ability to thrive in an international, fast-paced environment
Preferred Skills:
- Experience working with other global brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in paid social media and be comfortable managing client budgets and collaborating with cross-functional teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on industry standards for mid-senior level roles in Madrid)
Benefits:
- Flexible, hybrid working policy
- 26 vacation days plus national holidays
- Health contribution through the OpenUp platform
- Buddy Program to help new employees integrate
- Training and development opportunities
- Global annual DEPT® Cares Month for volunteering and giving back
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level roles in Madrid, with benefits packages varying by location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a global digital agency specializing in technology, marketing, and creativity, working with clients such as Google, KFC, Philips, and more
Company Size: DEPT® has 4,000+ employees across 30+ locations on 5 continents, offering a boutique culture with global scale
Founded: DEPT® was founded in 2015 and has since grown into a leading global digital agency
Company Description:
- DEPT® combines data, technology, and marketing to solve brands' business problems and drive revenue through digital solutions
- The company facilitates innovation by investing in proprietary tech, data, and knowledge platforms for clients worldwide
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a global leader in digital marketing and advertising, with a strong focus on innovation, creativity, and sustainability.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the company
Reporting Structure: The role reports directly to the Creative & Media/Experience & Engineering team based in Spain
Work Arrangement: Hybrid, with a flexible working policy that combines on-site and remote work
Growth Opportunities:
- Progression to leadership or management roles within the team or the wider agency
- Expansion of skills and expertise through training, development, and certifications
- Potential to work on global campaigns and collaborate with diverse teams across the agency
ASSUMPTION: The role offers opportunities for professional growth and development within a dynamic, international agency environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible working policy that combines on-site and remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Madrid offers a mix of urban and outdoor activities, with numerous parks, museums, and entertainment options
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a wide range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head or director
- Background check and onboarding
Key Assessment Areas:
- Paid social media expertise and campaign management skills
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with DEPT® values
- Adaptability and resilience in a fast-paced, international environment
Application Tips:
- Highlight relevant paid social media experience and campaign successes in your resume
- Tailor your cover letter to demonstrate your understanding of the role and DEPT®'s values
- Prepare examples of your work and be ready to discuss your approach to paid social media strategy and execution
- Research DEPT®'s clients and industry focus to show your enthusiasm and preparation for the role
ATS Keywords: Paid Social Media, Campaign Management, Analytics, Problem-Solving, Communication, DEPT®, Madrid, Hybrid, Global Brands, Marketing
ASSUMPTION: The application process focuses on assessing candidates' paid social media expertise, analytical skills, and cultural fit within DEPT®'s international, fast-paced environment.
🛠️ Tools & Technologies
- Paid social media platforms (Meta, TikTok, X, YouTube)
- Campaign management and analytics tools (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Project management and task tracking tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role requires proficiency in paid social media platforms and campaign management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Open: Open to new ideas, open to feedback, and open to each other
- Empathetic: Understanding and sharing the feelings of others, creating a supportive and inclusive environment
Work Style:
- Collaborative: Working together across teams and locations to achieve common goals
- Agile: Adapting to change and responding quickly to new opportunities and challenges
- Boutique: Offering the speed, agility, flexibility, and personal relationships of a boutique agency while working for global brands
Self-Assessment Questions:
- How do you embody DEPT®'s value of pioneering in your approach to paid social media strategy and execution?
- How do you demonstrate empathy in your communication and collaboration with clients and internal teams?
- How do you thrive in a fast-paced, international, and hybrid work environment?
ASSUMPTION: DEPT® values candidates who align with their pioneering, open, and empathetic culture, and who can thrive in a dynamic, collaborative, and agile work environment.
⚠️ Potential Challenges
- Managing client budgets and addressing budget issues proactively
- Balancing strategic planning with hands-on campaign management
- Adapting to a fast-paced, international, and hybrid work environment
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: The role presents challenges related to budget management, strategic planning, and adaptability in a dynamic, international work environment.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, DEPT® offers a boutique culture with global scale, providing a unique blend of speed, agility, flexibility, and personal relationships
- DEPT®'s focus on innovation, technology, and data-driven marketing sets it apart from other agencies in the industry
- Career progression within DEPT® may involve opportunities to work on global campaigns, collaborate with diverse teams, and develop skills and expertise
ASSUMPTION: DEPT® offers a unique blend of boutique culture and global scale, with opportunities for professional growth and development within the agency.
📝 Sample Projects
- Developing and executing a paid social media strategy for a global e-commerce brand, driving revenue growth and increasing market share
- Managing a multi-million dollar budget for a major financial services client, optimizing campaigns and maximizing ROI
- Collaborating with a cross-functional team to launch a new product line for a leading consumer goods brand, utilizing paid social media to generate buzz and drive sales
ASSUMPTION: The role involves a range of projects, from strategic planning and execution to hands-on campaign management and client relationship building.
❓ Key Questions to Ask During Interview
- How does DEPT® support the professional growth and development of its employees?
- What is the typical team structure and reporting hierarchy for this role?
- How does DEPT® foster a culture of innovation and pioneering within the agency?
- What opportunities are there for career progression within the team or the wider agency?
- How does DEPT® balance work-life integration in its hybrid work environment?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and DEPT®'s culture, and helps you assess the fit between your career goals and the opportunities available.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant paid social media experience and campaign successes
- Write a cover letter that demonstrates your understanding of the role and DEPT®'s values
- Prepare examples of your work and be ready to discuss your approach to paid social media strategy and execution
- Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
