📌 Core Information
🔹 Job Title: Senior Paid Social Specialist - Health and Wellness Client
🔹 Company: Code3
🔹 Location: Anywhere in the United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing complex paid social campaigns across major platforms
- Collaborating with the team on media planning and strategy
- Optimizing campaign performance and delivering insightful reporting
- Staying updated on the latest paid social trends and product offerings
ASSUMPTION: This role requires a high level of expertise in paid social media buying and a strong understanding of the health and wellness industry.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
✅ Collaborate with team on media planning to support client and campaign strategy
✅ Manage campaign budget pacing and execute bid adjustments as needed
✅ Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
✅ Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
✅ Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
✅ Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
✅ Recommend changes to existing products, policies, and processes that improve overall performance
ASSUMPTION: This role requires a strong attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2+ years of paid social buying experience across multiple social platforms
Required Skills:
- Proficient in data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel
- Excellent verbal and written communication skills
- Proven ability to manage multiple projects at a time while paying strict attention to detail and meet deadlines
- Experience activating paid social campaigns across awareness, consideration, and conversion objectives
Preferred Skills:
- Certifications in digital marketing and/or social media strategy (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification)
- Experience with health and wellness brands
ASSUMPTION: Candidates with experience in the health and wellness industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $67,000 - $76,000 (commensurate with candidate experience and location)
Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Code3 is an integrated marketing agency operating at the intersection of media, creative, and commerce
- They help brands succeed faster by managing digital advertising across various platforms
- Code3 is committed to fostering an inclusive, equitable, and safe environment for its employees
Company Specialties:
- Paid Social Media Buying
- Media Planning and Strategy
- Campaign Management
- Data Analysis and Reporting
Company Website: http://www.code3.com
ASSUMPTION: Code3's focus on the intersection of media, creative, and commerce sets it apart in the advertising industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Paid Social Team Lead
Work Arrangement: Remote OK, with flexible work arrangements
Growth Opportunities:
- Potential to advance to a management or senior management role within the Paid Social team
- Opportunities to work on diverse client projects and gain industry-specific experience
- Access to ongoing learning and development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Remote-friendly with physical offices in Cleveland, Ohio
Office Location(s): Cleveland, Ohio
Geographic Context:
- Cleveland, Ohio, is a mid-sized city with a growing tech industry
- The cost of living in Cleveland is relatively affordable compared to other major US cities
- The city offers a variety of cultural attractions, including museums, theaters, and sports teams
Work Schedule: Flexible, with core hours between 10:00 AM and 3:00 PM EST
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting team
- Interview with the Paid Social Team Lead
- Interview with the Director of Paid Social
- Final interview with the SVP of Media
Key Assessment Areas:
- Paid social media buying expertise
- Data analysis and visualization skills
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight your relevant paid social media buying experience and industry-specific knowledge
- Tailor your resume and cover letter to emphasize your skills and qualifications for this role
- Prepare for behavioral and scenario-based interview questions
ATS Keywords: Paid Social Media Buying, Campaign Management, Data Analysis, Media Planning, Budget Management, Reporting, Health and Wellness Industry
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications.
🛠️ Tools & Technologies
- Google Sheets and/or Microsoft Excel
- Looker or other data visualization tools
- Social media advertising platforms (e.g., Meta, Reddit, YouTube, TikTok, Pinterest)
ASSUMPTION: The required tools and technologies may change as the role evolves and new platforms emerge.
👔 Cultural Fit Considerations
Company Values:
- Relentless: Code3 is committed to pushing boundaries and testing new ideas
- Gritty: The team is resilient and determined to overcome challenges
- Nimble: Code3 is agile and adaptable to change
Work Style:
- Collaborative: The team works together to achieve common goals
- Data-driven: Decisions are based on data and analytics
- Innovative: Code3 encourages creativity and experimentation
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Candidates who align with Code3's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest paid social trends and product offerings
- Working with clients in the health and wellness industry, which may have specific regulations and requirements
- Adapting to a remote or hybrid work environment, if applicable
ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and effective communication.
📈 Similar Roles Comparison
- Compared to other paid social media buying roles, this position offers a focus on the health and wellness industry
- Code3's emphasis on the intersection of media, creative, and commerce sets it apart from other advertising agencies
- This role offers opportunities for career growth and development within the Paid Social team
ASSUMPTION: Candidates should research other paid social media buying roles and consider the unique aspects of this position at Code3.
📝 Sample Projects
- Managing a large-scale social media campaign for a major health and wellness brand
- Developing and implementing a data-driven media strategy for a new product launch
- Creating and optimizing ad sets and ads for a targeted audience, with a focus on maximizing ROI
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Paid Social team structure?
- What are the most challenging aspects of working with health and wellness clients?
- How does Code3 support the professional development and growth of its employees?
- What is the typical career path for someone in this role?
- How does Code3 foster a remote-friendly work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid social media buying experience and industry-specific knowledge
- Prepare for behavioral and scenario-based interview questions
- Follow up with the Recruiting team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
