π Core Information
πΉ Job Title: Senior Paid Social Specialist - Luxury Fashion Client
πΉ Company: Code3
πΉ Location: New York City, New York, United States (Remote - Eastern Time Zone only)
πΉ Job Type: Full-time, Hybrid
πΉ Category: Advertising & Marketing
πΉ Date Posted: July 2, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (preferred in-person presence in NYC metro area)
π Job Overview
Key aspects of this role include:
- Developing, launching, and optimizing paid social campaigns across major platforms
- Collaborating with the team on media planning and strategy
- Managing campaign budgets and pacing
- Performing campaign quality assurance and delivering performance insights
- Staying up-to-date with the latest paid social trends and platform offerings
ASSUMPTION: This role requires a strong understanding of paid social advertising, with a focus on flawless execution and data-driven decision-making. Candidates should be comfortable working in a fast-paced, collaborative environment and have experience managing multiple projects simultaneously.
π Key Responsibilities
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Build, launch, and optimize campaigns across major social platforms with a focus on flawless execution
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Collaborate with the team on media planning to support client and campaign strategy
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Manage campaign budget pacing and execute bid adjustments as needed
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Perform campaign QA on your own campaigns, ad sets, and ads, plus those built by other team members
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Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations
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Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
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Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
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Recommend changes to existing products, policies, and processes that improve overall performance
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Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within social platforms based on media plan strategy
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Routinely check social platforms and campaign dashboards for performance updates and anomalies
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Support the team in launching and optimizing A/B tests on active campaigns pertaining to qualifiers such as audiences, creative, bid model, ad placement, etc.
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced environment and have strong communication skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-4 years of paid social activation experience in at least 4 of the following platforms: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn
Required Skills:
- Proven experience in paid social advertising, with a focus on execution, optimization, and analysis
- Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel (pivot table experience is a plus)
- Excellent verbal and written communication skills, with the ability to navigate client and external communication
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Certifications in digital marketing and/or social media strategy (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification) are a plus
Preferred Skills:
- Experience with fashion and/or luxury brands
- Experience with Looker or similar data visualization tools
ASSUMPTION: Candidates with experience in the luxury fashion industry and relevant digital marketing certifications may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $67,000 - $76,000 per year, commensurate with candidate experience and location
Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company βRechargeβ Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
Working Hours: Full-time, with flexible hours and the ability to work remotely (preferred in-person presence in NYC metro area)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Paid Social Specialist role, with consideration for the candidate's experience level and location. Benefits are subject to change and may vary based on the candidate's location and employment status.
π Applicant Insights
π Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees
Founded: 2006 (as SocialCode, rebranded as Code3 in 2021)
Company Description:
- Code3 is an integrated marketing agency that powers business growth for digital disruptors and Fortune 500 leaders
- The agency operates at the intersection of Connections, Creative, and Commerce, utilizing audience data to develop scroll-stopping content and creative that performs
- Code3 works with clients to develop and execute complex ad campaigns, with a focus on delivering exceptional client results
Company Specialties:
- Paid Social Advertising
- Media Planning & Buying
- Creative Services
- Data & Analytics
Company Website: www.code3.com
ASSUMPTION: Code3 is a well-established agency with a strong focus on data-driven marketing and creative execution. The company's expertise in the luxury fashion industry may provide unique opportunities for candidates in this role.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Paid Social Team Lead and works closely with the broader Paid Social team, as well as cross-functional teams such as Creative and Data & Analytics
Work Arrangement: Hybrid, with a preferred in-person presence in the New York City metropolitan area for client meetings and events
Growth Opportunities:
- Advancement to a management or leadership role within the Paid Social team
- Expansion into other areas of the business, such as Media Planning, Creative Services, or Data & Analytics
- Opportunities to work on high-profile, global luxury fashion campaigns
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and collaborative team environment.
π Location & Work Environment
Office Type: Hybrid, with a preferred in-person presence in the New York City metropolitan area
Office Location(s): New York City, New York, United States
Geographic Context:
- The New York City metropolitan area is a major hub for the fashion and advertising industries, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, entertainment, and dining options
- The cost of living in New York City is higher than the national average, with a range of housing options available
Work Schedule: Full-time, with flexible hours and the ability to work remotely (preferred in-person presence in NYC metro area)
ASSUMPTION: The preferred in-person presence in the New York City metropolitan area is necessary for client meetings and events, as well as collaboration with cross-functional teams.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Paid Social Team Lead
- Interview with the Director of Paid Social
- Final interview with the Head of Paid Social
Key Assessment Areas:
- Paid social advertising expertise and experience
- Data analysis and visualization skills
- Communication and collaboration skills
- Problem-solving and project management skills
Application Tips:
- Highlight relevant paid social advertising experience and achievements in your resume
- Tailor your cover letter to emphasize your interest in the luxury fashion industry and your alignment with Code3's values
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving and communication skills
ATS Keywords: Paid Social, Campaign Management, Media Planning, Data Analysis, Luxury Fashion, Client Communication, A/B Testing, Performance Reporting
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with Code3's values.
π οΈ Tools & Technologies
- Social media advertising platforms (e.g., Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn)
- Data visualization tools (e.g., Google Sheets, Microsoft Excel, Looker)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The tools and technologies required for this role are standard for the paid social advertising industry and can be learned or improved upon with relevant experience and training.
π Cultural Fit Considerations
Company Values:
- Relentless: We push boundaries and challenge the status quo
- Gritty: We embrace challenges and find unorthodox solutions
- Nimble: We plan, activate, and measure as one team
Work Style:
- Collaborative: We work closely with cross-functional teams to deliver exceptional client results
- Data-driven: We make decisions based on data and insights
- Adaptable: We embrace change and continuously improve our processes and workflows
Self-Assessment Questions:
- Do you have a curious, strategic mindset and enjoy problem-solving?
- Are you a self-motivated drive to learn and open to feedback?
- Do you thrive in a fast-paced, collaborative environment?
ASSUMPTION: Candidates who align with Code3's values and work style may be a strong fit for this role and the broader organization.
β οΈ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple projects simultaneously and meet tight deadlines
- The preferred in-person presence in the New York City metropolitan area may present challenges for candidates who do not live in the area or are unable to commute
- The role may require candidates to work outside of standard business hours to monitor campaign performance and address any issues that arise
- The luxury fashion industry may have unique challenges and expectations that candidates should be prepared to navigate
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively.
π Similar Roles Comparison
- This role differs from other paid social advertising roles in its focus on the luxury fashion industry and the need for a preferred in-person presence in the New York City metropolitan area
- The role may offer higher compensation and benefits compared to similar roles in the industry, given the unique requirements and expectations
- Candidates with experience in the luxury fashion industry may have an advantage in this role compared to similar roles in other industries
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique requirements and expectations of this role.
π Sample Projects
- Developing and executing a paid social advertising campaign for a global luxury fashion brand, with a focus on driving brand awareness and consideration
- Analyzing campaign performance data to identify trends and insights, and recommending optimizations to improve overall performance
- Collaborating with cross-functional teams to develop and execute A/B tests on active campaigns, with a focus on improving creative and targeting strategies
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of projects they may work on in this role, but may not be representative of all projects or campaigns they will manage.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Paid Social team?
- How does the Paid Social team collaborate with other departments, such as Creative and Data & Analytics?
- What opportunities are there for growth and development within the Paid Social team and the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process to better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/code3/jobs/7031488
- Tailor your resume to highlight relevant paid social advertising experience and achievements
- Write a cover letter that emphasizes your interest in the luxury fashion industry and your alignment with Code3's values
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving and communication skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.