- Job Title: Senior Paid Social Strategist
- Company: Code3
- Location: Anywhere within the United States
- Job Type: Full-Time
- Category: Advertising Services
- Date Posted: June 9, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Owning day-to-day paid social strategy across key accounts
- Building full-funnel strategies rooted in client objectives
- Analyzing campaign performance and translating insights into actionable recommendations
- Collaborating with internal teams and platform reps to bring integrated, innovative ideas to clients
- Staying ahead of emerging platform updates and determining what matters most for clients' goals
- Mentoring junior team members and helping drive best-in-class execution across the social team
- Leading the creation of clear, compelling storytelling through decks, POVs, and performance summaries
ASSUMPTION: This role requires a high level of expertise in paid social media strategy and execution, with a focus on driving results for clients. The ideal candidate will have a proven track record in this area and be comfortable working in a fast-paced, team-oriented environment.
π Key Responsibilities
- β Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting
- β Build full-funnel strategies rooted in client objectives, platform best practices, and industry trends
- β Analyze campaign performance across platforms and translate insights into clear, actionable recommendations
- β Collaborate with internal teams and platform reps to bring integrated, innovative ideas to clientsβincluding Alpha/Beta opportunities
- β Stay ahead of emerging platform updates and determine what matters most for clients' goals
- β Mentor junior team members and help drive best-in-class execution across the social team
- β Lead the creation of clear, compelling storytelling through decks, POVs, and performance summaries
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable balancing these responsibilities and adjusting their approach based on client needs and market trends.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 4+ years of experience in paid social planning and buying (must include hands-on buying)
- Required Skills:
- Deep expertise across at least 5 paid social platforms (e.g., Meta, TikTok, YouTube, Pinterest, Snapchat, Reddit, LinkedIn, X)
- Strong analytical skills with a proven ability to turn data into actionable insights
- Clear, confident communicator with strong client and team collaboration skills
- Excel skills: comfort with pivot tables is a must
- Preferred Skills:
- Certifications in digital marketing and/or social media strategy (e.g., Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification)
- Experience with health and/or beauty brands
ASSUMPTION: While certifications are not required, they can demonstrate a strong commitment to professional development and may be beneficial in this role.
π° Compensation & Benefits
- Salary Range: $88,000 - $98,000 (commensurate with candidate experience and location)
- Benefits:
- Full medical, dental, and vision benefits
- Generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company βRechargeβ Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
- Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for this role and experience level. Benefits may vary based on individual circumstances and location.
π Applicant Insights
π Company Context
- Industry: Advertising Services
- Company Size: 201-500 employees
- Founded: 2010 (as SocialCode, rebranded to Code3 in 2021)
- Company Description: Code3 is a performance marketing partner working at the intersection of media, creative, and commerce, to help brands succeed faster. With more than a decade of experience, Code3 manages digital advertising for disruptor and global brands, across the worldβs most powerful platforms including Amazon, Facebook, Google, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, TikTok, YouTube, and emerging channels like Voice and OTT.
- Company Specialties: Paid social media strategy, media planning, campaign optimization, data analysis, client collaboration, presentation skills, team leadership, social media expertise, analytical skills, communication skills, mentoring, storytelling, testing, learning, performance optimization, detail orientation
ASSUMPTION: Code3's focus on the intersection of media, creative, and commerce sets it apart in the advertising services industry. This role will play a crucial part in driving client success within this unique framework.
π Role Analysis
- Career Level: Senior-level role with team leadership responsibilities
- Reporting Structure: This role reports directly to the Director of Social Media and oversees junior social team members
- Work Arrangement: Remote OK, with flexible working hours and quarterly Company βRechargeβ Days
- Growth Opportunities:
- Potential to take on additional responsibilities and grow within the social media team
- Opportunities to work on diverse client accounts and gain exposure to various industries
- Access to ongoing learning and development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the social media team and across the broader organization.
π Location & Work Environment
- Office Type: Remote OK, with the option to work from any location within the United States
- Office Location(s): Anywhere within the United States
- Geographic Context: This role can be performed from any location within the United States, offering flexibility and the opportunity to work from home or a preferred co-working space
- Work Schedule: Flexible, with a focus on delivering results and maintaining open communication with the team
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking a flexible work arrangement.
πΌ Interview & Application Insights
- Typical Process: Phone screen, followed by a series of interviews with team members and stakeholders, culminating in a final interview with the Director of Social Media
- Key Assessment Areas: Paid social media strategy, campaign optimization, data analysis, communication skills, team leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid social media campaigns you've managed, including data-driven results
- Be ready to discuss industry trends and emerging platforms in the paid social media landscape
- Research Code3's unique approach to advertising services and be prepared to discuss how your skills and experience align with their offerings
ATS Keywords: Paid social strategy, media planning, campaign optimization, data analysis, client collaboration, presentation skills, team leadership, social media expertise, analytical skills, communication skills, mentoring, storytelling, testing, learning, performance optimization, detail orientation
ASSUMPTION: Applicants should focus on demonstrating their expertise in paid social media strategy and execution, as well as their ability to work collaboratively with internal teams and clients.
π οΈ Tools & Technologies
- Meta (Facebook, Instagram) Ads Manager
- TikTok Ads Manager
- Google Ads (YouTube, Display Network)
- Pinterest Ads
- Snapchat Ads
- LinkedIn Ads
- Twitter Ads
- Excel (for data analysis and reporting)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will be proficient in using these tools and technologies, with a willingness to learn and adapt to new platforms as needed.
π Cultural Fit Considerations
- Company Values: Code3's values include being relentless, gritty, nimble, and curious. They prioritize fostering an inclusive, equitable, and safe environment for their employees.
- Work Style: Code3 values a fast-paced, team-oriented work environment with a focus on collaboration, innovation, and continuous learning. They encourage their employees to push boundaries and test their way to success.
- Self-Assessment Questions:
- How do you embody Code3's values in your daily work?
- How do you approach collaboration and teamwork in a remote work environment?
- How do you stay curious and adaptable in the face of changing market trends and client needs?
ASSUMPTION: Candidates who align with Code3's values and work style will be most successful in this role. They should be prepared to discuss their approach to collaboration, adaptability, and continuous learning during the interview process.
β οΈ Potential Challenges
- Balancing multiple workstreams and adjusting quickly to changing client needs and market trends
- Staying up-to-date with emerging platform updates and determining what matters most for clients' goals
- Mentoring junior team members and helping drive best-in-class execution across the social team
- Managing client expectations and delivering results in a fast-paced, dynamic environment
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance multiple workstreams while maintaining a strong focus on client success.
π Similar Roles Comparison
- Comparison point 1 - How this role differs from related positions: This role focuses specifically on paid social media strategy and execution, whereas related roles (e.g., Digital Marketing Manager, Media Planner/Buyer) may have a broader scope encompassing additional channels and tactics.
- Comparison point 2 - Industry-specific context: The advertising services industry is highly competitive and dynamic, with a constant influx of new platforms and trends. This role requires a deep understanding of the paid social media landscape and the ability to adapt to change quickly.
- Comparison point 3 - Career path comparison: This role offers significant growth potential, with opportunities to take on additional responsibilities and grow within the social media team and across the broader organization. With experience and strong performance, candidates may progress to roles such as Director of Social Media or Vice President of Client Services.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.
π Sample Projects
- Developing and executing a full-funnel paid social media strategy for a health and beauty brand, resulting in a 30% increase in sales and a 25% reduction in cost per acquisition
- Collaborating with internal teams to create an integrated campaign for a retail client, leveraging Alpha/Beta opportunities to drive brand awareness and engagement
- Analyzing campaign performance data to identify trends and insights, and using those findings to optimize future campaigns and improve overall performance
ASSUMPTION: Applicants should be prepared to discuss their experience with paid social media strategy and execution, as well as their ability to collaborate with internal teams and stakeholders to drive client success.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Code3 support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Code3 approach work-life balance, particularly for remote employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company, and to assess whether this opportunity aligns with their career goals and personal values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/code3/jobs/6964134)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid social media campaigns you've managed, including data-driven results
- Be ready to discuss industry trends and emerging platforms in the paid social media landscape
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.