Senior Paid Social Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Senior Paid Social Strategist (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing social media accounts for clients
• Serving as the primary point of contact for clients
• Building and optimizing paid media strategies and campaigns on LinkedIn
• Collaborating with internal teams and vendors to ensure high-quality work
• Driving cross-sells, upsells, and referrals through client relationships

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of paid social advertising, with a focus on LinkedIn Ads.

📋 Key Responsibilities

✅ Oversee and lead a collection of social media accounts

✅ Serve as direct support to client contacts

✅ Weekly communication with vendors and operational partners

✅ Build strategies for clients each quarter

✅ Create, maintain, and optimize budgets for paid media campaigns

✅ Provide fractional support for internal marketing

✅ Understand client positioning and unique value propositions

✅ Confirm lead routing is accurate within a CRM

✅ Execute and optimize advertising campaigns within LinkedIn

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years working at a performance/digital marketing agency, with a focus on B2B

Required Skills:

• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different ad units within the LinkedIn platform
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.
• Ability to delegate to junior team members
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts

Preferred Skills:

• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; true problem solver
• Lives on the cutting edge of the industry, always looking for opportunities to grow and share

ASSUMPTION: Candidates should have a strong background in paid social advertising, with a focus on LinkedIn Ads, and a proven track record of success in mid-market or enterprise accounts.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a mid-senior level role in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada, fertility support through Carrott, and thousands of Aaptiv virtual workouts
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time

Working Hours: Full-time (40 hours per week), with the flexibility to work remotely from anywhere in Canada

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in Toronto. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2014 (11 years ago)

Company Description:

• Directive Consulting is a global performance marketing agency specializing in B2B companies
• The company generates over $1 billion in revenue for clients annually using its proven Customer Generation methodology
• Directive Consulting offers a range of services, including Paid Media, Content + SEO, Design, Strategy, and RevOps

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established, mid-size company with a strong focus on performance marketing for B2B clients. The company offers a comprehensive range of services and has a proven track record of success.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Associate Director

Work Arrangement: Remote (100% virtual from home office), with the option to use state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to grow within the new, specialized consultancy focused on social media advertising
• Opportunity to work with a diverse range of mid-market and enterprise clients
• Chance to collaborate with internal teams and vendors to improve processes and drive results

ASSUMPTION: This role offers significant growth potential within a new, specialized division of the company, working with a diverse range of clients and collaborating with internal teams to drive results.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California

Office Location(s): Toronto, Ontario, Canada (remote); Irvine, California, USA (onsite)

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario
• The city is known for its diverse culture, vibrant arts scene, and high quality of life
• Toronto is a major hub for technology, finance, and business, with a strong job market for marketing professionals

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from anywhere in Canada

ASSUMPTION: This role offers a remote-first work environment with the option to use onsite offices in Toronto or Irvine, California. The role requires strong communication skills and the ability to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interview with the associate director and/or other team members
• Final interview with the director or another senior leader
• Background check and offer

Key Assessment Areas:

• Deep understanding of paid social advertising, with a focus on LinkedIn Ads
• Strong communication and presentation skills
• Ability to analyze campaign performance data and make data-driven decisions
• Strategic mindset and ability to build and optimize campaigns
• Proven track record of success in mid-market or enterprise accounts

Application Tips:

• Highlight your experience with paid social advertising, with a focus on LinkedIn Ads
• Include specific examples of successful campaigns you've managed in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit for the position
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively

ATS Keywords: Paid Social Advertising, LinkedIn Ads, Campaign Optimization, Data Analysis, Audience Segmentation, Client Relationship Management, Budget Management, Programmatic Campaigns, Performance Marketing, CRM Management, Strategic Planning, Team Leadership, Communication, Problem Solving, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and ability to work collaboratively. The company will use an Applicant Tracking System (ATS) to screen resumes and identify relevant keywords.

🛠️ Tools & Technologies

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• Spring Health
• Headspace
• Omada
• Carrott
• Aaptiv
• One Medical
• Slack
• Zoom

ASSUMPTION: The candidate should be proficient in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and other relevant analytics platforms. The company provides a range of benefits and tools to support the whole person, including mental health, physical therapy, and virtual workouts.

👔 Cultural Fit Considerations

Company Values:

• People First
• Win Together
• Be Curious
• Embrace Change
• Take Ownership

Work Style:

• Remote-first company with a strong focus on collaboration and communication
• Data-driven decision-making and continuous improvement
• Fast-paced, dynamic work environment with a growth mindset
• Strong emphasis on work-life balance and employee well-being

Self-Assessment Questions:

• How do you embody the company's core values in your daily work?
• How do you stay organized and manage multiple projects simultaneously in a remote work environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Directive Consulting values a strong company culture with a focus on collaboration, communication, and continuous improvement. The company offers a remote-first work environment with a strong emphasis on work-life balance and employee well-being.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously, each with unique needs and goals
• Keeping up with the latest trends and best practices in paid social advertising, with a focus on LinkedIn Ads
• Balancing the need for strategic planning with the ability to execute and optimize campaigns in real-time
• Working remotely and collaborating effectively with internal teams and vendors
• Managing client expectations and ensuring high-quality work

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a deep understanding of paid social advertising, with a focus on LinkedIn Ads.

📈 Similar Roles Comparison

• This role is unique in its focus on the new, specialized consultancy within Directive Consulting, focused exclusively on social media advertising
• Compared to other paid social advertising roles, this position offers significant growth potential within a new division of the company
• Career path comparison: This role offers a clear path to growth within the new consultancy, with the opportunity to work with a diverse range of clients and collaborate with internal teams to drive results

ASSUMPTION: This role is unique in its focus on the new, specialized consultancy within Directive Consulting, offering significant growth potential and the opportunity to work with a diverse range of clients.

📝 Sample Projects

• Developing and executing a comprehensive paid social advertising strategy for a mid-market B2B client, focusing on LinkedIn Ads
• Optimizing campaign performance for an enterprise-level client, with a focus on improving ROI and driving results
• Collaborating with internal teams and vendors to improve processes and drive results for a portfolio of clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth within this role, working with a diverse range of clients and collaborating with internal teams to drive results.

❓ Key Questions to Ask During Interview

• How does the new, specialized consultancy focused on social media advertising fit into the broader strategy of Directive Consulting?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Directive Consulting support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Directive Consulting measure success for this role, and what are the key metrics I should focus on?

ASSUMPTION: These key questions will help the candidate understand the strategic priorities for the role, the company's growth plans, and the key metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with paid social advertising, with a focus on LinkedIn Ads
• Write a cover letter that emphasizes your fit for the role and the company's culture
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.