Senior Partner Marketing Manager

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager

🔹 Company: Pearson

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🔗 Affiliate Marketing, 🤝 Partner & Channel Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing efforts to increase awareness and lead volume for Pearson Virtual Schools
• Serving as a key marketing liaison for school teams and the marketing department
• Managing school-specific marketing strategies to overcome enrollment barriers
• Ensuring alignment and collaboration with internal teams and stakeholders

ASSUMPTION: The job involves a focus on managing and strategizing complex marketing plans tailored to different states and schools, aiming to boost enrollment and retention.

📋 Key Responsibilities

✅ Drive enrollment goals and achieve channel alignment via specific marketing strategies

✅ Analyze and optimize marketing channel performance by state

✅ Collaborate with internal teams to ensure strategic alignment

✅ Manage requests and feedback from schools, engaging appropriate marketing experts

✅ Lead new school launches and key project initiatives

✅ Review marketing language in school agreements

✅ Coordinate presentation materials and attend board meetings

✅ Attend school account meetings for marketing initiatives

ASSUMPTION: The responsibilities focus on strategic leadership, collaboration, and oversight of marketing initiatives with significant stakeholder engagement across multiple regions.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field, or equivalent experience

Experience: Minimum of 7 years of marketing experience

Required Skills:

• Experience managing a variety of marketing tactics
• Strong project management skills
• Excellent written, verbal, and interpersonal communication skills

Preferred Skills:

• Experience in educational marketing strategies
• Familiarity with digital and affiliate marketing

ASSUMPTION: Skills related to strategic marketing management and project oversight are inferred as critical, along with strong communication abilities.

💰 Compensation & Benefits

Salary Range: $95,000 - $105,000 annually

Benefits:

• Annual incentive program
• Comprehensive benefits package
• Professional development opportunities

Working Hours: 40 hours per week; flexibility in scheduling not specified

ASSUMPTION: Compensation is competitive within the education/marketing sector, emphasizing benefits and incentives for professionals with multi-state marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education - A leader in digital content, assessments, and qualifications worldwide

Company Size: 34,792 employees globally

Founded: Not Specified

Company Description:

• Pearson focuses on enriching learning experiences globally
• Recognized as the world’s leading learning company
• Operates in nearly 200 countries

Company Specialties:

• Digital content creation
• Educational assessments
• Data utilization in learning

Company Website: https://plc.pearson.com/

ASSUMPTION: The company is deeply invested in leveraging digital technology to innovate educational solutions globally, with a large workforce indicating significant resources and infrastructure.

📊 Role Analysis

Career Level: Senior Manager, indicating substantial experience and leadership responsibility

Reporting Structure: Reports to a senior executive within the marketing department

Work Arrangement: On-site role with potential travel

Growth Opportunities:

• Potential for advancement to executive marketing positions
• Leadership roles in cross-functional teams
• Exposure to international market strategies

ASSUMPTION: The role suggests considerable scope for progression within Pearson, due to its global presence and diverse operational facets.

🌍 Location & Work Environment

Office Type: Corporate, education-focused environment

Office Location(s): Multiple U.S. office locations like Hoboken, NJ, and others

Geographic Context:

• Potential work from multiple strategic hubs
• Access to major U.S. educational networks
• Opportunities for domestic and limited international engagement

Work Schedule: Standard business hours, with occasional travel

ASSUMPTION: The role is positioned within central locations for maximum collaboration with educational partners, leveraging strategic geographic positioning.

💼 Interview & Application Insights

Typical Process:

• Initial application through Pearson's career portal
• First-round interview with HR or recruiter
• Technical and behavioral interviews with department leads

Key Assessment Areas:

• Marketing strategy proficiency
• Stakeholder management skills
• Project leadership capability

Application Tips:

• Detail your experience with multi-channel marketing
• Highlight project management achievements
• Emphasize skills in stakeholder engagement

ATS Keywords: Partner Marketing, Educational Marketing, Stakeholder Engagement, Project Management

ASSUMPTION: The process involves multilayered assessment to ensure the candidate's alignment with Pearson's marketing goals and educational mission.

🛠️ Tools & Technologies

• Marketing automation software
• CRM platforms
• Data analysis tools

ASSUMPTION: Tools are primarily digital, aiding in both strategic decision-making and operational efficiency in marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Commitment to learning excellence
• Innovation in education
• Collaboration and teamwork

Work Style:

• Results-driven with strategic thinking
• Collaborative and cross-disciplinary
• Proactive and adaptable

Self-Assessment Questions:

• Am I passionate about educational opportunities?
• Do I thrive in a collaborative environment?
• Can I manage multiple strategic projects effectively?

ASSUMPTION: Cultural alignment will significantly impact success in navigating Pearson’s global operations, driven by innovation and learning enhancement.

⚠️ Potential Challenges

• Adapting strategies to diverse educational regulations
• Balancing multi-state marketing initiatives
• Continuous optimization amidst shifting educational trends
• Effective communication across various stakeholders

ASSUMPTION: The role will involve navigating regulatory, strategic, and operational complexities inherent in educational marketing.

📈 Similar Roles Comparison

• Focus on general marketing manager roles within tech sectors
• Comparison to similar roles in diverse educational companies
• Diversity in scope when compared to traditional marketing roles

ASSUMPTION: This role is characterized by its specialization in educational marketing, which diverges from general marketing roles in technology or consumer goods sectors.

📝 Sample Projects

• Launching a new virtual learning program across multiple states
• Optimizing marketing funnels for specific educational products
• Developing a lead generation strategy for K-12 outreach

ASSUMPTION: Projects will likely focus on initiating and scaling educational programs that require significant marketing input and strategic oversight.

❓ Key Questions to Ask During Interview

• What are the main challenges faced by the marketing team currently?
• How does Pearson measure the success of a marketing campaign?
• What growth opportunities exist within the marketing department?
• How are marketing strategies tailored to different states or regions?
• What technology investments has Pearson made in marketing?

ASSUMPTION: Candidates would benefit from understanding Pearson's strategic goals and how marketing initiatives align with educational advancements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume includes keywords related to marketing strategies and education
• Prepare examples of past projects that align with Pearson’s objectives
• Highlight experiences that demonstrate strategic marketing skills
• Research Pearson's recent marketing initiatives to tailor your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.