📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager
🔹 Company: Actian Corporation
🔹 Location: US-Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing partner marketing strategies to generate pipeline and drive joint value with partners
- Collaborating with cross-functional teams to design and execute integrated marketing plans with technology and channel partners
- Leading co-branding initiatives and activating partner campaigns to support joint selling motions
- Managing partner relationships and acting as a key marketing point of contact for select strategic partners
ASSUMPTION: This role requires a strong background in partner marketing or demand generation, with experience working with global partner ecosystems and familiarity with marketing automation, CRM, and partner marketing platforms.
📋 Key Responsibilities
✅ Own the partner demand generation strategy, working with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue.
✅ Develop joint go-to-market programs, collaborating with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals.
✅ Lead co-branding initiatives, ensuring a consistent, compelling message across partner-facing assets including solution briefs, landing pages, webinars, and events.
✅ Activate partner campaigns, managing execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners.
✅ Partner sales enablement, working with Product Marketing and Alliances to develop and distribute co-branded playbooks, training materials, and sales tools to support joint selling motions.
✅ Partner Portal management, owning marketing content, campaign and enablement updates within the partner portal to ensure a positive experience for partners.
✅ Track, analyze, and optimize performance, measuring campaign effectiveness, reporting ROI, and iterating based on partner and pipeline feedback.
✅ Collaborate across teams, working closely with partner managers, product marketing, and field marketing to align strategy and execution.
ASSUMPTION: This role requires strong project management skills, excellent communication skills, and a data-driven mindset with experience tracking KPIs and reporting marketing ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in partner marketing, demand generation, or B2B marketing with a strong track record of pipeline creation
Required Skills:
- Proven ability to plan and execute joint GTM campaigns and co-branded marketing initiatives
- Strong project management skills with the ability to manage multiple campaigns across partners and regions
- Excellent collaboration and communication skills — both internally and externally
- Data-driven mindset with experience tracking KPIs and reporting marketing ROI
- Familiarity with marketing automation, CRM, and partner marketing platforms (e.g., Salesforce, Marketo, etc.)
- Knowledge of partner portals, MDF processes, or PRM tools
- Background working with global partner ecosystems
Preferred Skills:
- Experience with metadata management, data governance, data intelligence, or data quality/observability platforms
ASSUMPTION: Candidates with experience in the software/SaaS industry and familiarity with data management, integration, or analytics platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 5-10 years of experience in the software/SaaS industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Actian operates in the software development industry, focusing on data management, integration, and analytics solutions.
Company Size: Actian is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.
Founded: Actian was founded in 1980 and has since grown to become a global leader in hybrid data management, delivering AI- and ML-powered solutions.
Company Description:
- Actian helps companies unlock the full potential of their data and modernize their applications
- The company delivers scalable, secure, and AI-powered data management solutions that unify data, surface real-time insights, and drive innovation
- Actian fosters a culture of innovation and collaboration, helping customers succeed in a fast-moving digital world while shaping the future of data management
Company Specialties:
- Data Management
- Data Integration
- Data Analytics
- Edge-to-Cloud Analytics
- Data Warehouse
- Cloud Data Warehouse
- Hybrid Cloud Data Warehouse
- Data Warehouse Modernization
- Edge Data Management
Company Website: actian.com
ASSUMPTION: Actian's focus on data management and analytics makes it an attractive option for candidates interested in the data industry and looking to work for a company that values innovation and collaboration.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Partner Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including product marketing, sales, alliances, and partner managers.
Work Arrangement: This role is remote-friendly, offering flexible work arrangements and the opportunity to work from home or in one of Actian's global offices.
Growth Opportunities:
- Actian's global presence and diverse product offerings provide opportunities for career growth and advancement within the company
- The role offers the chance to work with a wide range of partners and expand professional networks
- Actian's focus on innovation and collaboration creates an environment that encourages professional development and skill-building
ASSUMPTION: Candidates with a strong background in partner marketing and a desire to grow their careers in a dynamic and innovative environment will find this role appealing.
🌍 Location & Work Environment
Office Type: Actian has multiple global offices and offers remote work options for this role.
Office Location(s): Santa Clara, CA (Headquarters), Round Rock, TX, Greenville, SC, Hamburg, DE, Ilmenau, DE, London, UK, and Paris, FR
Geographic Context:
- Actian's global presence allows for collaboration with partners and colleagues across various time zones and cultures
- The company's headquarters are located in the heart of Silicon Valley, providing access to a vibrant tech industry and networking opportunities
- Actian's offices in Europe offer opportunities for candidates interested in working in or relocating to the European market
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Candidates with a strong preference for remote work or those interested in working in a global office environment will find Actian's flexible work arrangements appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Collaboration and communication skills
- Data-driven mindset and analytical skills
- Partner relationship management
Application Tips:
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills
- Be prepared to discuss your experience with partner marketing platforms, MDF processes, and PRM tools
- Demonstrate your understanding of Actian's products and services, as well as the data management industry
- Showcase your ability to work collaboratively and manage multiple campaigns across partners and regions
ATS Keywords: Partner Marketing, Demand Generation, B2B Marketing, Project Management, Collaboration, Communication, Data-Driven Mindset, Marketing Automation, CRM, Partner Marketing Platforms, Metadata Management, Data Governance, Data Intelligence, Data Quality, Observability Platforms, Global Partner Ecosystems
ASSUMPTION: Actian's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Partner relationship management (PRM) tools (e.g., Allbound, Impartner)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with marketing automation, CRM, and PRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Trusted: Actian values transparency, reliability, and integrity in all aspects of its business
- Flexible: Actian fosters a flexible and adaptable work environment that encourages innovation and growth
- Easy-to-Use: Actian strives to create intuitive and user-friendly products and services that meet the needs of its customers
Work Style:
- Collaborative: Actian values teamwork and cross-functional collaboration to drive success
- Innovative: Actian encourages creativity and continuous learning to stay ahead in the fast-moving data industry
- Customer-focused: Actian prioritizes the needs and success of its customers in all aspects of its business
Self-Assessment Questions:
- Do you have experience working with global partner ecosystems and managing partner relationships?
- Are you comfortable working collaboratively with cross-functional teams to develop and execute integrated marketing plans?
- Do you have a data-driven mindset and experience tracking KPIs and reporting marketing ROI?
- Are you able to manage multiple campaigns across partners and regions, demonstrating strong project management skills?
ASSUMPTION: Candidates who align with Actian's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously may require strong organizational skills and time management
- Working with global partners may involve navigating different time zones, cultures, and communication styles
- Actian's focus on innovation and collaboration may require candidates to adapt to changes in the market and the company's product offerings
- Actian's global presence may require candidates to be comfortable working in a remote or hybrid work environment
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and global work environment.
📈 Similar Roles Comparison
- Compared to other partner marketing roles, this position offers a greater focus on global partner ecosystems and collaboration with cross-functional teams
- Actian's focus on data management and analytics sets it apart from other software development companies, providing unique opportunities for candidates interested in the data industry
- This role offers career growth opportunities within Actian's marketing department and the broader organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the data industry.
📝 Sample Projects
- Developing and executing a joint go-to-market campaign with a strategic technology partner to drive pipeline and revenue
- Leading a co-branding initiative for a channel partner, ensuring a consistent and compelling message across partner-facing assets
- Activating a partner campaign, managing the execution of a joint webinar or digital campaign in collaboration with a partner
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Senior Partner Marketing Manager role at Actian.
❓ Key Questions to Ask During Interview
- Can you describe the company's partner ecosystem and how this role will contribute to its growth and success?
- How does Actian support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Actian measure the success of its partner marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote or hybrid work arrangements?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and its culture, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your partner marketing experience and relevant skills
- Prepare for your interview by researching Actian's products, services, and company culture
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
