Senior Partner Marketing Manager

📌 Core Information 🔹 Job Title: Senior Partner Marketing Manager 🔹 Company: cyberu 🔹 Location: Remote, United States 🔹 Job Type: Remote, Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 7, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Cornerstone is seeking a Senior Partner Marketing Manager to join our Demand Generation team. This role focuses on building compelling, bold marketing campaigns that create qualified pipeline in our priority verticals within the Public Sector, for both new logo acquisition and expansion opportunities within the base. 📋 Key Responsibilities ✅ Campaign Strategy & Execution: - Collaborate with sales, marketing, and business development to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target industry verticals. - Own the demand generation strategy for the Public Sector vertical in alignment with broader marketing strategies and goals. - Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement. ✅ Partner & ABM Management: - Partner with ABM manager on targeted account programs that align to the overall demand generation strategy. - Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets. ✅ Campaign Analysis & Reporting: - Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing. - Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes. - Work closely with our BDR teams to tailor the broad marketing messaging for “one-to-few” outreach programs. - Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience creating omnichannel marketing campaigns. - Proven experience writing concise and impactful email communications. - Strong project and program management skills. - Expertise in event logistics and managing multiple concurrent events. - Depth of experience in verticals like government, education, healthcare a plus. Required Skills: - Excellent email writing skills. - Proven experience creating omnichannel marketing campaigns. - Strong project and program management skills. - Expertise in event logistics and managing multiple concurrent events. - Detail-focused, self-starter with strong cross-functional project management skills. - Hands-on experience managing campaigns across multiple platforms. - Creative mind that thrives on ways to inspire and engage prospects. - Skilled in cultivating trust-based working relationships across different functional teams. - Proven track record of executing effective campaigns that drive pipeline to reach company goals. Preferred Skills: - Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment. - Consideration for privacy and security obligations. 💰 Compensation & Benefits Salary Range: $96,200 - $153,900 USD per year (based on experience and location) Benefits: - Comprehensive benefits package, including annual bonuses, short- and long-term incentives, and a competitive 401(k) plan. - Generous PTO and flexible work arrangements. - Employee stock purchase plan and equity compensation. - Health, dental, and vision insurance. - Wellness programs and resources. - Professional development opportunities and tuition reimbursement. Working Hours: Full-time, 40 hours per week. 📌 Applicant Insights 🔍 Company Context Industry: E-Learning Providers Company Size: Small (11-50 employees) Founded: 2016 Company Description: CyberU revolutionizes the education experience by providing accessible learning opportunities to the world. Our unique online community marketplace empowers experts to share their knowledge and skills with learners eager to grow and develop. Company Specialties: Learning and Online Education Company Website: cyberu.com 📊 Role Analysis Career Level: Mid-Senior Reporting Structure: This role reports directly to the Director of Demand Generation. Work Arrangement: Remote, with occasional travel for events and client meetings. Growth Opportunities: - Potential to lead a team and mentor junior marketing professionals as the company grows. - Opportunities to expand your role and take on additional responsibilities as you gain experience. 🌍 Location & Work Environment Office Type: Remote (100% remote work environment) Office Location(s): Santa Monica, CA (headquarters) Geographic Context: - Santa Monica, CA: A coastal city in Southern California, known for its beaches, mild climate, and vibrant arts and culture scene. - Remote work: Enjoy the flexibility and convenience of working from home or anywhere with an internet connection. Work Schedule: Flexible hours with a focus on results and productivity. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. In-depth behavioral and skills-based interviews with the hiring team. 4. Final interview with the Director of Demand Generation. Key Assessment Areas: - Campaign strategy and execution. - Event management and logistics. - Stakeholder management and communication. - Data analysis and reporting. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results. - Research Cornerstone's company culture and be ready to discuss how your values align with theirs. ATS Keywords: Partner Marketing, Demand Generation, Campaign Strategy, Event Management, Stakeholder Management, Data Analysis, Public Sector, Marketing Strategy, Campaign Execution 🛠 Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - CRM software (e.g., Salesforce, HubSpot CRM) - Email marketing tools (e.g., Mailchimp, Constant Contact) - Project management tools (e.g., Asana, Trello, Jira) - Event management platforms (e.g., Eventbrite, Cvent, Bizzabo) - Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI) 👔 Cultural Fit Considerations Company Values: - Spark Greatness: Encourage innovation and continuous learning. - Shatter Boundaries: Challenge the status quo and push for progress. - Share Success: Collaborate and support one another's growth. Work Style: - Results-driven and focused on achieving goals. - Creative and strategic thinking. - Strong project management and communication skills. - Ability to work independently and in a remote team environment. Self-Assessment Questions: 1. How do you approach setting and achieving ambitious marketing goals? 2. Can you provide an example of a successful event you've managed, and how you handled any challenges that arose? 3. How do you ensure effective communication and collaboration with stakeholders, both internal and external? 4. How do you stay organized and manage multiple projects and deadlines? 5. How do you approach continuous learning and staying up-to-date with industry trends and best practices? ⚠️ Potential Challenges - Managing multiple projects and deadlines in a remote work environment. - Ensuring consistent communication and collaboration with remote team members. - Balancing the need for creativity and innovation with the requirement to meet specific campaign goals and metrics. - Adapting to changes in marketing strategies and priorities. - Maintaining a strong work-life balance while working remotely. 📈 Similar Roles Comparison - Senior Marketing Manager (In-House): This role focuses on managing marketing efforts within a single office location, with less emphasis on remote team collaboration and event management. - Senior Demand Generation Manager: This role focuses more on lead generation and nurturing, with less emphasis on campaign strategy and event management. - Senior Event Marketing Manager: This role focuses primarily on event planning and execution, with less emphasis on campaign strategy and demand generation. 📝 Sample Projects 1. Public Sector Campaign: Develop and execute a multi-channel marketing campaign targeting government agencies and educational institutions, focusing on Cornerstone's learning solutions for workforce development and upskilling. 2. Virtual Event: Plan and execute a virtual event for HR professionals, featuring industry experts and thought leaders discussing the latest trends in learning and development. 3. ABM Campaign: Collaborate with the ABM team to create a targeted account program for a key public sector client, focusing on their unique learning needs and challenges. 💡 Key Questions to Ask During Interview 1. What are the most significant marketing challenges facing the Public Sector vertical, and how does this role address them? 2. How does the company support the growth and development of its marketing team members? 3. What are the most important metrics for measuring the success of marketing campaigns in this role, and how are they tracked and reported? 4. How does the company approach collaboration and communication between remote team members? 5. What are the most exciting upcoming projects or initiatives for the marketing team, and how does this role contribute to them? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results. 4. Research Cornerstone's company culture and be ready to discuss how your values align with theirs. 5. Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.