📌 Core Information
🔹 Job Title: Senior Partner Marketing Manager
🔹 Company: Braze
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 4-5+ years
🔹 Remote Status: Remote OK (with offices in multiple locations)
🚀 Job Overview
Key aspects of this role include:
- Scaling global marketing efforts and leading Partner Marketing Central for self-serve, always-on partner campaigns and co-branded content
- Executing campaigns and events (online and offline) to drive Braze awareness and demand generation
- Overseeing Market Development Fund (MDF) programs and managing engagement across partner initiatives
- Continuously optimizing programs based on performance data and feedback
- Collaborating cross-functionally with Braze teams and directly with agency and technology partners
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a strong focus on driving mutual growth for Braze and its partners.
📋 Key Responsibilities
✅ Create and execute scale partner marketing programs inclusive of best-in-class events, campaigns, and self-serve resources that drive mutual growth for Braze and its partners
✅ Build partner marketing toolkits including campaigns-in-a-box, content, templates, and guides working cross-functionally with Product, Industry, Campaigns, and Content teams
✅ Launch and maintain Partner Marketing Central (PMC) platform to provide partners with access to customizable resources, marketing campaigns, and content
✅ Drive adoption and engagement of scale marketing programs and PMC, continuously optimizing to improve partner experience and performance
✅ Be bold in bringing new ideas and opportunities to the table using creativity and strategic thinking
✅ Oversee Market Development Fund (MDF) programs ensuring efficient fund allocation, full program utilization, and high-impact marketing outcomes
✅ Measure and report on the performance of programs and lead generation metrics, optimizing strategies based on data insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to achieve successful partner marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 4-5+ years of experience in marketing, with 2 years in partner marketing or alliance management
Required Skills:
- Proven experience in partner marketing or alliance management at a B2B SaaS company or Braze's key technology or agency partners
- Strong understanding of marketing principles and partner ecosystem dynamics
- Organized project owner with a high standard of excellence and attention to detail
- Excellent communication and interpersonal skills, with the ability to establish trust and develop strong relationships with internal and external stakeholders
- High aptitude for looking at problems as opportunities and working cross-departmentally to create unique solutions
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Portuguese and English
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems, as well as fluency in Portuguese and English, would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Partner Marketing Manager role in Brazil, the estimated salary range is R$ 15,000 - R$ 25,000 per month (gross). This range may include equity components.
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, customer engagement platforms)
Company Size: 1,001-5,000 employees (mid-sized enterprise)
Founded: 2011 (14 years ago)
Company Description:
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
- Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
- Braze has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, and 2024 Fortune Best Workplaces for Women™ by Great Place to Work®.
Company Specialties:
- Mobile engagement
- Mobile marketing
- Marketing automation for apps
- Software
- Digital marketing
- Customer engagement
- Marketing technology
- Email marketing
- Cross-channel marketing
- Customer experience
- Marketing automation
Company Website: https://www.braze.com
ASSUMPTION: Braze is a well-established company in the customer engagement platform industry, with a strong focus on providing a comprehensive and innovative solution for brands to engage with their customers.
📊 Role Analysis
Career Level: Senior (experienced professional with significant responsibility and scope of impact)
Reporting Structure: Reports directly to the Director of Partner Marketing
Work Arrangement: Remote OK (with offices in multiple locations, allowing for flexible work arrangements)
Growth Opportunities:
- Potential career progression into a leadership role within the Partner Marketing team or broader Marketing organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and customer engagement
- Access to professional development resources and learning platforms to enhance skills and advance career goals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Braze's partner marketing efforts and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Multiple offices (New York, Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney, Tokyo)
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant business ecosystem and a significant tech industry presence
- The city offers a mix of urban and natural environments, with numerous cultural attractions, entertainment options, and recreational activities
- São Paulo has a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Working in São Paulo offers a dynamic and diverse environment, with numerous opportunities for professional growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Director of Partner Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Partner management and stakeholder engagement skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Braze's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of partner marketing, marketing automation, and customer engagement platforms
- Showcase your ability to drive results and make data-driven decisions
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
ATS Keywords: Partner Marketing, Alliance Management, B2B SaaS, Marketing Principles, Project Management, Communication Skills, Interpersonal Skills, Problem Solving, Creativity, Strategic Thinking, Data Analysis, Collaboration, Detail Orientation, Stakeholder Engagement, Growth Mindset, Initiative
ASSUMPTION: Braze uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help improve your visibility to the hiring team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Braze, Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with relevant marketing automation tools, CRM systems, project management tools, data analysis and visualization tools, and collaboration and communication tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be absolutely engaging
- Act like an owner
- Be kind and respectful
- Collaborate and be transparent
- Embrace change and growth
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Creative and innovative
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you align with Braze's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working collaboratively with cross-functional teams and external partners to drive mutual growth?
- Can you provide an example of a time when you had to adapt to significant change or uncertainty, and how did you approach it?
ASSUMPTION: Braze places a strong emphasis on cultural fit and alignment with its core values, so candidates should be prepared to demonstrate their fit with the company's culture and work style.
⚠️ Potential Challenges
- Managing multiple partner relationships and initiatives simultaneously
- Balancing strategic planning and hands-on execution
- Working with partners across different time zones and cultures
- Keeping up with the latest marketing trends and technologies
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Compared to other Partner Marketing Manager roles, this position offers a broader scope of responsibilities and the opportunity to drive significant business impact
- Braze's focus on customer engagement and cross-channel marketing sets it apart from other companies in the industry
- Career progression opportunities may vary depending on the specific company and its growth trajectory
ASSUMPTION: While this role shares similarities with other Partner Marketing Manager positions, Braze's unique focus on customer engagement and cross-channel marketing makes it a distinctive opportunity.
📝 Sample Projects
- Developing and executing a co-branded webinar series with a key technology partner to drive demand generation and thought leadership
- Creating a self-service resource center for partners, including customizable campaign templates, guides, and best practice examples
- Managing a Market Development Fund (MDF) program with a strategic agency partner to maximize marketing outcomes and ROI
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that a Senior Partner Marketing Manager at Braze might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Partner Marketing Central and the vision for its evolution?
- How does the Partner Marketing team collaborate with other Braze departments, such as Product, Industry, Campaigns, and Content?
- What are the most significant challenges facing the Partner Marketing team, and how can this role help address them?
- How does Braze support the professional development and growth of its employees, particularly in the Partner Marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- If selected for an interview, be prepared to discuss your relevant experience and how you can contribute to Braze's partner marketing efforts
- Follow up with the hiring team after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
