Senior Partner Marketing Manager

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager

🔹 Company: Airwallex

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a library of enablement materials for partners
• Supporting joint go-to-market initiatives with marketing collateral
• Collaborating with cross-functional teams to ensure accurate and aligned partner content
• Driving internal partner readiness through onboarding guides and training sessions

ASSUMPTION: This role requires a strategic marketer with a strong background in partner marketing and enablement, preferably in the fintech or SaaS industries. The ideal candidate will have excellent communication and project management skills and be able to work effectively with various teams.

📋 Key Responsibilities

✅ Create and maintain a scalable library of enablement materials including pitch decks, battlecards, product one-pagers, sales playbooks, demos, FAQs, case studies, and training content tailored to partners

✅ Collaborate with GTM and strategic partnerships teams to understand partner needs and translate them into effective enablement materials

✅ Support joint go-to-market initiatives by producing marketing collateral that educates partners and enables them to co-sell effectively with Airwallex

✅ Act as a central coordination point between Partnerships, Product Marketing, and Regional Marketing to ensure partner content is accurate, timely, and aligned with broader messaging

✅ Drive internal partner readiness by creating onboarding guides, training sessions, and certification programs to improve partner engagement and productivity

✅ Build and maintain a tracking framework to assess partner enablement effectiveness, usage of materials, and feedback loops for ongoing improvement

✅ Ensure consistency in partner messaging across regions and channels by aligning closely with global marketing and brand teams

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring the ability to develop compelling content and manage projects effectively. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: 7 years of experience in partner marketing, enablement—ideally in fintech, SaaS companies

Required Skills:

• Proven experience developing partner-facing content and tools that drive engagement, education, and sales outcomes
• Strong project management and organizational skills; able to juggle multiple deliverables in a fast-paced environment
• Collaborative mindset with the ability to influence and align cross-functional stakeholders
• Excellent communication and storytelling skills, with a keen eye for design and detail

Preferred Skills:

• MBA degree
• Familiarity with the payments ecosystem or cross-border commerce

ASSUMPTION: While an MBA is not required, it may be beneficial for candidates seeking to advance their careers in marketing or management roles within the company.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Senior Partner Marketing Manager role in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and paid holidays
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in San Francisco. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2015, with headquarters in Melbourne, Australia

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses
• Empowers over 150,000 businesses worldwide with trusted solutions for business accounts, payments, treasury, and spend management
• Trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established company in the Fintech industry, offering a wide range of financial services to businesses worldwide. Working at Airwallex provides opportunities to collaborate with diverse teams and contribute to the growth of a global company.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Partner Marketing

Reporting Structure: This role will collaborate with various teams, including Partnerships, Product Marketing, and Regional Marketing

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to advance to a management role within the Marketing department
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to contribute to the growth and success of a global Fintech company

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in San Francisco

Office Location(s): 1460 Mission St, #02W101, San Francisco, California 94103, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant and diverse culture
• The office is located in the Mission District, offering easy access to public transportation and various amenities
• The city is known for its mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, with some flexibility for remote work

ASSUMPTION: Working in San Francisco offers a dynamic and innovative work environment, with access to a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and cross-functional team members
• Final interview with the Head of Partner Marketing

Key Assessment Areas:

• Candidates' understanding of the role and its requirements
• Candidates' relevant experience and skills in partner marketing and enablement
• Candidates' ability to work effectively with cross-functional teams
• Candidates' communication and storytelling skills

Application Tips:

• Highlight relevant experience and achievements in partner marketing and enablement
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of partner-facing content you've developed and be ready to discuss them during the interview
• Research Airwallex and the Fintech industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Partner Marketing, Enablement, Fintech, SaaS, Content Development, Marketing Collateral, Sales Playbooks, Cross-Functional Collaboration, Project Management

ASSUMPTION: The interview process for this role will focus on assessing candidates' relevant experience, skills, and cultural fit. Preparation and research will be key to success in the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (Asana, Trello, Jira)
• Design tools (Canva, Adobe Creative Suite)
• Content management systems (CMS)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates seeking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you ensure that partner-facing content is accurate, engaging, and effective in driving sales outcomes?
• Can you describe a time when you had to manage multiple projects and deliverables in a fast-paced environment? How did you prioritize and organize your work?
• How do you approach working with cross-functional teams to ensure consistent messaging and alignment with broader marketing strategies?

ASSUMPTION: Airwallex values candidates who are customer-focused, innovative, collaborative, accountable, and inclusive. Successful candidates will be able to demonstrate these values and work effectively in a dynamic, cross-functional team environment.

⚠️ Potential Challenges

• Managing multiple projects and deliverables in a fast-paced environment
• Balancing the needs and priorities of various teams and stakeholders
• Keeping up with the latest trends and developments in the Fintech industry
• Ensuring consistent messaging and branding across regions and channels

ASSUMPTION: These challenges require strong project management, communication, and collaboration skills, as well as the ability to adapt to a dynamic and evolving work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Partner Marketing Manager role in other Fintech or SaaS companies, but may have more focus on enablement and internal partner readiness
• Industry-specific context: Fintech companies often have complex products and services, requiring clear and compelling partner-facing content
• Career path comparison: This role can lead to management or senior leadership positions within the Marketing department or the broader organization

ASSUMPTION: While this role shares similarities with other Senior Partner Marketing Manager roles, its focus on enablement and internal partner readiness sets it apart and offers unique opportunities for growth and development.

📝 Sample Projects

• Developing a comprehensive onboarding guide for new partners, including product information, sales playbooks, and training resources
• Creating a series of battlecards that highlight Airwallex's competitive advantages and address common customer objections
• Producing a library of engaging and informative demo videos that showcase Airwallex's platform and features

ASSUMPTION: These sample projects demonstrate the range of content and resources that may be required for this role, highlighting the need for strong project management, communication, and creative skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical partner lifecycle and how this role supports each stage?
• How does Airwallex measure the success of its partner marketing efforts, and what metrics does this role track?
• What opportunities are there for collaboration and knowledge-sharing with other marketing teams within the organization?
• How does Airwallex support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in partner marketing and enablement
• Prepare examples of partner-facing content you've developed and be ready to discuss them during the interview
• Research Airwallex and the Fintech industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.