Senior Partner Marketing Manager

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager

🔹 Company: Sinch

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Affiliate Marketing, Partner & Channel Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Growing and engaging Sinch's partner community
• Planning and executing high-impact, cobranded marketing events
• Developing and scaling partner marketing initiatives
• Driving revenue growth and partner engagement across North America

ASSUMPTION: This role likely requires extensive coordination with internal teams and external partners due to the emphasis on cross-functional collaboration and partner engagement.

📋 Key Responsibilities

✅ Develop and execute ABM campaigns for partner acquisition

✅ Educate and empower partners with marketing materials and training

✅ Create compelling marketing content and case studies

✅ Lead co-branded marketing initiatives and events

✅ Track and optimize partner marketing performance

ASSUMPTION: It is assumed that the Senior Partner Marketing Manager will collaborate closely with both the demand generation and partner management teams to ensure seamless execution of campaigns and events.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field (MBA preferred)

Experience: 6+ years in partner marketing or a related role, particularly within SaaS or B2B environments

Required Skills:

• Proven success in launching and scaling B2B marketing programs
• Strong analytical and communication skills
• Relationship-building and cross-functional team collaboration

Preferred Skills:

• Event strategy and execution expertise
• Experience with digital advertising and webinars

ASSUMPTION: The experience requirement suggests a need for a highly skilled marketing professional who can handle the complexities of partner and event management within a fast-paced industry.

💰 Compensation & Benefits

Salary Range: $112,000.00 - $134,000.00 per year, eligibility for bonus

Benefits:

• Comprehensive medical, dental, and vision plans
• Free virtual counseling resources
• Roth and pre-tax 401(k) options with employer match
• Generous paid time off and parental leave
• Flexible remote work offerings

Working Hours: 40 hours per week, flexibility as needed

ASSUMPTION: The salary range appears competitive, and the benefits package is designed to attract high-caliber candidates, reflecting Sinch's commitment to employee well-being and satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on cloud communications and specialized messaging solutions

Company Size: Approximately 1,001-5,000 employees, indicating mid-size with global influence

Founded: Not specified

Company Description:

• Leads the way in cloud-based communication services
• Services over 150,000 businesses worldwide
• Recognized for innovative customer communications solutions

Company Specialties:

• Cloud communications and VoIP technology
• APIs and personalized messaging
• Mobile marketing and telephony services

Company Website: http://www.sinch.com

ASSUMPTION: Sinch's expansive reach and diverse service offerings indicate a stable and innovative work environment, suitable for professionals seeking dynamic growth opportunities.

📊 Role Analysis

Career Level: Senior-level position requiring substantial expertise in partner marketing

Reporting Structure: Likely reports to the Head of Partner Marketing or equivalent

Work Arrangement: Fully remote, offering flexibility

Growth Opportunities:

• Expand expertise in SaaS and B2B marketing
• Develop strategic partnerships with leading technology firms
• Enhance skills in marketing strategy and execution

ASSUMPTION: This role is pivotal for those looking to leverage their partner marketing expertise in a rapidly expanding tech environment, potentially leading to greater leadership roles within the company.

🌍 Location & Work Environment

Office Type: Virtual/Remote

Office Location(s): While the primary workbase is remote, Sinch has offices in Stockholm, Atlanta, and Singapore, among others.

Geographic Context:

• Remote work allowing flexibility in work location
• Access to global operations courtesy of Sinch's extensive network
• Company presence near major tech hubs

Work Schedule: Flexible, allowing for personal discretion in managing workflow and tasks

ASSUMPTION: Remote working is a significant advantage offered by Sinch, likely catering to a diverse workforce by accommodating various working styles and geographic locations.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company's career portal
• Pre-employment assessment focusing on skills and expertise
• Interviews with cross-functional team members

Key Assessment Areas:

• Analytical and strategic thinking capability
• Experience in partner engagement and campaign management
• Ability to communicate effectively across diverse teams

Application Tips:

• Highlight experience in partner marketing and event strategy
• Demonstrate familiarity with SaaS and B2B environments
• Emphasize results-driven achievements in previous roles

ATS Keywords: Partner Marketing, B2B Marketing, Event Strategy, Campaign Development, Analytics, Collaboration

ASSUMPTION: The hiring process is likely rigorous, designed to assess both the technical and strategic competencies of applicants to ensure a good fit with Sinch's innovative culture.

🛠️ Tools & Technologies

• CRM platforms such as Salesforce
• Marketing automation tools like HubSpot or Marketo
• Event management software

ASSUMPTION: Familiarity with these tools is crucial as they play a significant role in executing partner marketing campaigns and tracking ROI effectively.

👔 Cultural Fit Considerations

Company Values:

• Dream Big
• Win Together
• Keep it Simple
• Make it Happen

Work Style:

• Collaborative and team-driven
• Innovative and adaptable to change
• Proactive and results-oriented

Self-Assessment Questions:

• Do I align with Sinch’s values of innovation and simplicity?
• Can I work effectively in a remote, fast-paced environment?
• Am I able to lead and influence without direct authority?

ASSUMPTION: The company culture emphasizes creativity, teamwork, and decisive action, important attributes for individuals seeking to thrive in Sinch's innovative environment.

⚠️ Potential Challenges

• Navigating varied partner expectations and requirements
• Balancing multiple high-impact projects simultaneously
• Adapting quickly to fast-changing marketing landscapes
• Coordinating across global time zones

ASSUMPTION: The dynamic nature of the tech industry, especially in partner marketing, implies challenges that require flexibility, advanced problem-solving skills, and effective communication.

📈 Similar Roles Comparison

• This role offers a robust strategic component absent in general marketing positions
• Emphasis on partner relationships vs. traditional customer-focused marketing
• Greater involvement in cross-functional collaboration compared to niche marketing roles

ASSUMPTION: This position requires a unique blend of strategic development, partner engagement, and marketing expertise, distinguishing it from standard marketing manager roles.

📝 Sample Projects

• Developing a comprehensive partner training program
• Executing a multi-channel co-branded marketing campaign
• Leading a partner-focused webinar series with industry leaders

ASSUMPTION: Sample projects could be a vital part of the role, demonstrating the ability to manage varied and complex initiatives.

❓ Key Questions to Ask During Interview

• How does Sinch measure success in partner marketing?
• What are the main short-term goals for this role?
• Can you describe the team dynamics and primary stakeholders?
• What tools and resources are available to achieve objectives?
• How does this role fit into the broader company strategy?

ASSUMPTION: Asking these questions can provide deeper insights into company expectations, resource availability, and role alignment within organizational goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Complete the pre-employment assessment
• Prepare for virtual interviews to discuss your experience and qualifications
• Highlight your strategic achievements in partner marketing
• Provide references that can attest to your skills and contributions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.