Senior Partner Marketing Manager, EMEA

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager, EMEA

🔹 Company: Qualys

🔹 Location: United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: March 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and executing partner marketing strategies to drive growth and strengthen relationships with EMEA channel partners
• Developing and launching joint marketing campaigns across various channels
• Creating co-marketing content and managing event coordination
• Measuring and analyzing program effectiveness to refine strategies and improve ROI
• Collaborating with cross-functional teams to align with broader company objectives and messaging

ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully manage multiple marketing initiatives and stakeholders.

📋 Key Responsibilities

✅ Partner Strategy & Management: Design and implement targeted partner marketing strategies to drive growth and strengthen relationships with EMEA partners.

✅ Campaign Development & Execution: Create, launch, and optimize joint marketing campaigns, including digital, events, content, and social media initiatives.

✅ Content Creation: Lead the development of joint messaging and co-marketing content such as case studies, whitepapers, webinars, and promotional materials in collaboration with the Qualys Product Marketing team.

✅ Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.

✅ Event Coordination: Oversee and coordinate partner-related events across EMEA, including conferences, regional events, training workshops, etc. Ensure successful execution and measurable impact.

✅ Cross-Functional Collaboration: Engage with Sales, Product, and Marketing teams to ensure alignment with broader company objectives and messaging, to amplify our partner strategy, grow pipeline through partners, and support ‘to’, ‘through’ and ‘with’ partner programs

✅ Market Research: Stay informed about EMEA industry trends, competitive activities, and market conditions to enhance marketing strategies and identify growth opportunities.

ASSUMPTION: This role requires a high level of organization and attention to detail to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or equivalent

Experience: 7+ years of experience in fast growth B2B enterprise technology company

Required Skills:

• Proven track record of successfully launching and building partner marketing programs and campaigns
• Experience in planning and executing demand generation tactics such as partner webinars, newsletters, tradeshows, email campaigns, scale campaigns, etc.
• Familiarity with marketing tools like Marketo, Tableau, Salesforce, and 6sense
• Excellent collaboration skills to influence and project management across multiple teams and work streams.
• Exceptional strategic thinking skills, enabling data-driven decision-making
• Proficiency in translating marketing efforts into measurable business impact and outcomes
• Strong organizational skills with keen attention to detail for effective project management
• Excellent written and verbal communication skills.
• Thrives in a high energy, fast growth environment.

Preferred Skills:

• Experience working with EMEA partners
• Fluency in additional European languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely expected for this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Based on industry standards for a Senior Marketing Manager role in the UK with 7+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday policy
• Employee stock purchase plan
• Tuition reimbursement
• Gym membership reimbursement

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for event and project needs

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the UK. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Qualys is a leading provider of disruptive cloud-based security, compliance, and IT solutions, with over 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100.

Company Size: Qualys has 1,001-5,000 employees globally, with a significant presence in the United States and Europe.

Founded: 1999, with headquarters in Foster City, California, USA

Company Description:

• Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.
• The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads, and web applications across on-premises, endpoints, servers, public and private clouds, containers, and mobile devices.
• Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform, and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations.

Company Specialties:

• Security SaaS
• Continuous Security
• Network Security
• IT Asset Visibility
• Container Security
• Cloud Security
• Web Application Security
• Policy Compliance
• PCI Compliance
• File Integrity Monitoring
• Certificate Security
• CyberSecurity Asset Management
• VMDR (Vulnerability Management, Detection, and Response)
• Patch Management
• Endpoint Detection and Response (EDR)

Company Website: qualys.com

ASSUMPTION: Qualys' focus on security and compliance solutions makes this role an excellent fit for candidates interested in the cybersecurity industry.

📊 Role Analysis

Career Level: This role is at the senior level, reporting directly to the Global Director of Partner Marketing and working closely with the EMEA Partner Sales team.

Reporting Structure: The Senior Partner Marketing Manager will report to the Global Director of Partner Marketing and collaborate with various teams, including Sales, Product, and Marketing.

Work Arrangement: This role is on-site, with the primary location in the United Kingdom. Occasional travel may be required for events and meetings.

Growth Opportunities:

• Potential to expand the role's scope and impact as the company grows and enters new markets
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential as Qualys continues to expand its presence in the EMEA region and beyond.

🌍 Location & Work Environment

Office Type: Qualys' United Kingdom office is located in Reading, Berkshire, offering a modern and collaborative work environment.

Office Location(s): Green Park, 100 Brook Dr, RG2 6UJ, Reading, GB

Geographic Context:

• The United Kingdom offers a vibrant and dynamic business environment, with a strong focus on technology and innovation.
• Reading is a major tech hub in the UK, home to numerous global companies and a thriving startup scene.
• The office is conveniently located near public transportation and offers ample parking.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. Flexible working arrangements may be available, depending on the role's requirements and team agreements.

ASSUMPTION: The United Kingdom's time zone (GMT/BST) may require some flexibility in working hours to accommodate collaboration with colleagues in other global offices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Global Director of Partner Marketing and other stakeholders
• Final interview with the Senior Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Campaign development and execution expertise
• Cross-functional collaboration and communication skills
• Understanding of the cybersecurity industry and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Qualys' products and services, as well as the cybersecurity industry
• Prepare examples of successful partner marketing campaigns you've led in the past
• Be ready to discuss your approach to strategic planning, campaign development, and performance tracking

ATS Keywords: Partner Marketing, Demand Generation, Campaign Development, Content Creation, Performance Tracking, Event Coordination, Cross-Functional Collaboration, Market Research, Strategic Thinking, Data-Driven Decision-Making, Communication Skills, Organizational Skills, B2B Marketing, Technology Solutions, Collaboration Skills

ASSUMPTION: Applicants should emphasize their relevant experience and skills in partner marketing, campaign development, and cross-functional collaboration throughout their application materials.

🛠️ Tools & Technologies

• Marketo
• Tableau
• Salesforce
• 6sense
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is essential for this role, as they are used extensively for campaign development, performance tracking, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic environment
• Strong focus on teamwork and collaboration
• Data-driven decision-making and continuous improvement
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects and stakeholders effectively?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you possess strong communication skills and enjoy collaborating with cross-functional teams?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong data-driven mindset will likely find a good fit with Qualys' culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and stakeholders simultaneously may require strong organizational skills and time management
• Working with partners across EMEA may necessitate flexibility in working hours to accommodate different time zones
• The dynamic nature of the cybersecurity industry may require continuous learning and adaptation
• Occasional travel may be required for events and meetings

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Senior Partner Marketing Manager roles, this position offers a unique focus on the cybersecurity industry and a global scope, with the opportunity to work with a wide range of partners across EMEA
• In terms of career progression, this role provides an excellent platform for developing leadership skills and expanding one's impact within a growing organization
• Compared to other marketing roles, this position requires a strong focus on strategic thinking, data-driven decision-making, and cross-functional collaboration

ASSUMPTION: Candidates with experience in partner marketing, campaign development, and cross-functional collaboration within the cybersecurity industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a major EMEA partner, resulting in a 30% increase in qualified leads generated
• Creating a comprehensive partner marketing strategy for a new product launch, driving significant brand awareness and pipeline growth
• Managing a series of partner-related events across EMEA, with an average satisfaction score of 9/10 from attendees

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the impact that successful execution can have on business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the current partner marketing strategy for EMEA, and how this role will contribute to its evolution?
• How does the Global Director of Partner Marketing support the growth and development of the teams they manage?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Qualys support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the organization?

ASSUMPTION: These questions will help applicants better understand the role's priorities, the team's dynamics, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, campaign development, and cross-functional collaboration expertise
• Prepare examples of successful partner marketing campaigns you've led in the past, and be ready to discuss your approach to strategic planning, campaign development, and performance tracking
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.