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Senior Partnerships Marketing Specialist

Cimpress/Vista
Full-time
On-site
Melbourne, Victoria, Australia
πŸ”— Affiliate Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Partnerships Marketing Specialist

πŸ”Ή Company: Vista, a Cimpress company

πŸ”Ή Location: Melbourne, Victoria, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 15, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing partner relationships to drive revenue growth
  • Executing joint marketing initiatives and campaigns
  • Collaborating with sales teams to align partnership activities with sales objectives
  • Analyzing performance metrics to optimize strategies and improve ROI
  • Excellent communication, interpersonal, and time management skills

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with partners and internal stakeholders.

πŸ“‹ Key Responsibilities

βœ… Partner Relationship Management: Cultivate and maintain strong relationships with existing partners, serving as the primary point of contact and ensuring their needs and objectives are met.

βœ… Partner Identification and Onboarding: Collaborate with BD teams to identify, evaluate, and onboard new strategic partners that align with business goals and target audience.

βœ… Joint Marketing Strategy and Execution: Develop, brief, implement, and lead joint marketing plans and initiatives with partners, including campaigns, promotions, content creation, and events, to drive mutual growth.

βœ… Sales Team Collaboration: Work closely with the B2B sales team to align partnership activities with sales objectives, provide partner support, and facilitate joint sales efforts.

βœ… Performance Tracking and Analysis: Monitor, track, and analyze the performance of partner marketing initiatives, using data and metrics to measure return on investment, identify areas for improvement, and optimize strategies.

βœ… Communication and Reporting: Provide regular communication and updates to both internal team members and partners on partnership activities, performance, and opportunities.

βœ… Market and Trend Analysis: Stay informed about industry trends, market conditions, and competitor activities to identify new partnership opportunities and inform strategic decision-making.

βœ… Budget Management: Handle the budget allocated to partner marketing activities, ensuring efficient allocation of resources and enhancing return on investment.

βœ… Other Projects: Contribute to the development and execution of 12-month Partnership marketing activity plan, and partnership marketing initiatives & calendars. Own reporting for weekly, monthly, as well as ad hoc reports on various campaigns and tests. Identify trends and find actionable insights, flagging opportunities to grow or optimise performance across strategic partners. Understand campaign KPIs, identify gaps and opportunities to drive promotional optimisation. Other projects as requested by the leadership team.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field or equivalent experience.

Experience: Minimum 4+ years’ experience in marketing or marketing account management role, focusing on partnerships, channel marketing, agency experience would be highly desirable but not crucial.

Required Skills:

  • Excellent communication and interpersonal skills
  • Excellent time management skills and ability to multitask
  • Ability to think strategically and analytically to plan effective partner marketing initiatives
  • Relationship building and management
  • Proficiency in communication and collaboration platforms
  • Excellent verbal and written communication skills
  • CRM Software proficiency (Salesforce preferred)
  • Strong budget management and excel/Google sheets skills
  • Strong presentation and presentation building skills

Preferred Skills:

  • Prior experience working in partnership or account management in a marketing environment.

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving partner marketing initiatives will be prioritized.

πŸ’° Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum (Based on industry standards for a Senior Marketing role in Melbourne, Australia)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee assistance program
  • Generous paid time off
  • Flexible work arrangements
  • Professional development opportunities
  • Employee discounts on VistaPrint products and services

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Vista is a global, remote-first company operating in the Software Development industry, with a focus on small business marketing.

Company Size: Vista has a growing footprint with team members working in more than 17 countries, employing 5,001-10,000 employees.

Founded: 1995, in Waltham, MA, USA

Company Description:

  • Vista is the design and marketing partner to millions of small businesses around the world.
  • For over 20 years, Vista has been inspired by small businesses and works incessantly to deliver solutions to their evolving needs.
  • Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.

Company Specialties:

  • Small business marketing
  • Technology
  • Marketing
  • Microbusinesses
  • Software Engineering
  • Architecture
  • Finance
  • Manufacturing
  • Design
  • And eCommerce

Company Website: Vistaprint.com

ASSUMPTION: Vista's global presence and focus on small business marketing make it an attractive employer for candidates seeking international exposure and the opportunity to work with a diverse range of clients.

πŸ“Š Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to grow within the organization and take on more responsibilities as the partnership marketing function expands.

Reporting Structure: The Senior Partnerships Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and business development leads.

Work Arrangement: Remote OK - This role offers flexibility to work remotely, with the option to work from the company's offices in Melbourne, Australia, or other locations as needed.

Growth Opportunities:

  • Progression to a Marketing Manager or similar role as the partnership marketing function grows
  • Expansion of responsibilities to include management of a team of partnership marketing specialists
  • Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: Vista's commitment to employee growth and development provides ample opportunities for candidates to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: Remote-friendly - Vista offers flexible work arrangements, allowing employees to work remotely or from one of the company's global offices.

Office Location(s): Melbourne, Victoria, Australia (with the option to work from other locations as needed)

Geographic Context:

  • Melbourne is the capital and most populous city in the state of Victoria, Australia.
  • It is known for its cultural diversity, vibrant arts scene, and high quality of life.
  • The city offers a range of housing options, from inner-city apartments to suburban family homes.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available.

ASSUMPTION: Vista's remote-friendly work environment and flexible work arrangements cater to a wide range of employee preferences and lifestyle needs.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and skills-based interviews
  • Final round interviews with key stakeholders
  • Background and reference checks

Key Assessment Areas:

  • Communication and interpersonal skills
  • Strategic thinking and analytical skills
  • Relationship building and management
  • Project management and time management skills
  • Cultural fit and alignment with Vista's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role.
  • Prepare for behavioral-based interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Research Vista's company culture and values to demonstrate your fit with the organization.
  • Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement.

ATS Keywords: Partner Relationship Management, Joint Marketing Strategy, Sales Team Collaboration, Performance Tracking, Communication, Market Analysis, Budget Management, CRM Software Proficiency, Time Management, Analytical Thinking, Presentation Skills, Collaboration, Problem Solving, Customer Focus, Agility, Creativity

ASSUMPTION: Vista's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • CRM Software (Salesforce preferred)
  • Microsoft Office Suite or Google Workspace
  • Project management tools (e.g., Asana, Trello, Jira)
  • Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Data analysis tools (e.g., Excel, Google Sheets, Tableau)
  • Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: Candidates should be comfortable using a range of tools and technologies relevant to marketing and project management, with a willingness to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Collaboration
  • Innovation
  • Integrity
  • Accountability

Work Style:

  • Results-driven
  • Adaptable
  • Team-oriented
  • Proactive
  • Detail-oriented

Self-Assessment Questions:

  • How do you approach building and maintaining strong relationships with partners?
  • Can you describe a time when you had to manage a complex project with multiple stakeholders? How did you ensure its success?
  • How do you stay up-to-date with industry trends and market conditions to inform strategic decision-making?
  • Can you provide an example of a time when you had to optimize a marketing campaign based on performance data?

ASSUMPTION: Vista's company culture values collaboration, innovation, and a customer-centric approach, making it an attractive employer for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

  • Managing multiple partner relationships and initiatives simultaneously
  • Balancing strategic planning with day-to-day execution
  • Adapting to changing market conditions and partner priorities
  • Working with remote teams and stakeholders across different time zones
  • Meeting tight deadlines and project milestones

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other partnership marketing roles in its focus on strategic planning and execution, rather than day-to-day account management.
  • Vista's global presence and diverse client base offer unique opportunities for candidates to gain exposure to international markets and a wide range of small businesses.
  • Career paths in partnership marketing can lead to roles in strategic planning, account management, or marketing leadership.

ASSUMPTION: Candidates should consider their long-term career goals and how this role can contribute to their professional development.

πŸ“ Sample Projects

  • Developing and executing a joint marketing campaign with a strategic partner to drive mutual growth
  • Analyzing market trends to identify new partnership opportunities and inform strategic decision-making
  • Optimizing a partner marketing initiative based on performance data to improve ROI

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience and achievements in partnership marketing to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the partnership marketing function?
  • How does the company support the growth and development of its partnership marketing specialists?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its partnership marketing initiatives?
  • What are the most rewarding aspects of working in partnership marketing at Vista?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for behavioral-based interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Research Vista's company culture and values to demonstrate your fit with the organization.
  • Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement.
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.