Senior Partnerships Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Partnerships Marketing Specialist

🔹 Company: Vista

🔹 Location: Derrimut, VIC, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining strong relationships with partners
• Identifying and onboarding new strategic partners
• Developing and executing joint marketing strategies
• Collaborating with sales teams to drive revenue growth
• Analyzing performance metrics to optimize strategies

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Partner Relationship Management: Cultivate and maintain strong relationships with existing partners, serving as the primary point of contact and ensuring their needs and objectives are met.

✅ Partner Identification and Onboarding: Collaborate with BD teams to identify, evaluate, and onboard new strategic partners that align with business goals and target audience.

✅ Joint Marketing Strategy and Execution: Develop, brief, implement, and lead joint marketing plans and initiatives with partners, including campaigns, promotions, content creation, and events, to drive mutual growth.

✅ Sales Team Collaboration: Work closely with the B2B sales team to align partnership activities with sales objectives, provide partner support, and facilitate joint sales efforts.

✅ Performance Tracking and Analysis: Monitor, track, and analyze the performance of partner marketing initiatives, using data and metrics to measure return on investment, identify areas for improvement, and optimize strategies.

✅ Communication and Reporting: Provide regular communication and updates to both internal team members and partners on partnership activities, performance, and opportunities.

✅ Market and Trend Analysis: Stay informed about industry trends, market conditions, and competitor activities to identify new partnership opportunities and inform strategic decision-making.

✅ Budget Management: Handle the budget allocated to partner marketing activities, ensuring efficient allocation of resources and enhancing return on investment.

✅ Contribute to the development and execution of 12-month Partnership marketing activity plan, and partnership marketing initiatives & calendars

✅ Own reporting for weekly, monthly, as well as ad hoc reports on various campaigns and tests. Identify trends and find actionable insights, flagging opportunities to grow or optimise performance across strategic partners

✅ Understand campaign KPIs, identify gaps and opportunities to drive promotional optimisation.

✅ Other projects as requested by the leadership team.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field or equivalent experience.

Experience: Minimum 4+ years' experience in marketing or marketing account management role, focusing on partnerships, channel marketing, agency experience would be highly desirable but not crucial.

Required Skills:

• Proven experience in partner relationship management
• Excellent communication and interpersonal skills
• Excellent time management skills and ability to multitask
• Ability to think strategically and analytically to plan effective partner marketing initiatives
• Relationship building and management
• Proficiency in communication and collaboration platforms
• Excellent verbal and written communication skills
• CRM Software proficiency (Salesforce preferred)
• Strong budget management and excel/Google sheets skills
• Strong presentation and presentation building skills

Preferred Skills:

• Prior experience working in partnership or account management in a marketing environment.

ASSUMPTION: These qualifications are essential for success in this role and reflect the minimum requirements for consideration.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 AUD per year (Based on industry standards for a Senior Marketing role in Australia)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and public holidays)
• Employee discounts on VistaPrint products and services
• Professional development opportunities

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Marketing role in Australia. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Vista is a global, remote-first company operating in the Software Development industry, with a focus on small business marketing.

Company Size: Vista has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: 1995, in Waltham, MA, USA

Company Description:

• Vista is the design and marketing partner to millions of small businesses around the world.
• As a global, remote-first company, Vista has a growing footprint with team members working in more than 17 countries.
• Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success.

Company Specialties:

• Small business marketing
• Technology
• Marketing
• Microbusinesses
• Software Engineering
• Architecture
• Finance
• Manufacturing
• Design
• and eCommerce

Company Website: Vistaprint

ASSUMPTION: Vista's global presence and focus on small business marketing provide unique opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for career progression within the Marketing & Sales organization.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with the B2B sales team.

Work Arrangement: On-site (Remote OK), with flexibility for remote work as needed.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the organization
• Expanding responsibilities and team leadership opportunities
• Cross-functional collaboration and learning opportunities

ASSUMPTION: This role offers a unique blend of strategic thinking, tactical execution, and collaboration, providing a strong foundation for career growth within the organization.

🌍 Location & Work Environment

Office Type: On-site, with remote work flexibility

Office Location(s): Derrimut, VIC, Australia

Geographic Context:

• Derrimut is a suburb of Melbourne, Australia, with a population of approximately 40,000 people.
• The area offers a mix of urban and suburban living, with easy access to Melbourne's CBD.
• Derrimut is home to several major corporations and has a growing business community.

Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work as needed

ASSUMPTION: The Derrimut office provides a dynamic and collaborative work environment, with opportunities for both on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving abilities
• Strategic thinking and analytical skills
• Cultural fit and alignment with Vista's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.
• Research Vista's company culture and values to demonstrate your fit for the organization.

ATS Keywords: Partner Relationship Management, Marketing Strategy, Sales Collaboration, Performance Tracking, Communication, Budget Management, Analytical Thinking, CRM Software Proficiency, Presentation Skills, Time Management, Interpersonal Skills, Problem Solving, Customer Focus, Collaboration, Creativity, Self-Starter

ASSUMPTION: The interview process at Vista is designed to assess your skills, experiences, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Salesforce CRM
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Sheets, Google Docs, Google Slides)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Agile
• Accountable

Work Style:

• Dynamic and fast-paced
• Results-driven
• Team-oriented
• Adaptable to change
• Focused on continuous improvement

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with partners?
• Can you provide an example of a successful joint marketing initiative you've led or contributed to?
• How do you stay organized and manage your time when juggling multiple projects?

ASSUMPTION: Candidates who align with Vista's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple partner relationships and initiatives simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to changing market conditions and partner needs
• Working effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other partnership marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on relationship building and management.
• Vista's global presence and focus on small business marketing provide unique opportunities for career growth and impact.
• This role may require more travel than similar positions, as it involves on-site visits with partners and attendance at industry events.

ASSUMPTION: Candidates should consider their preferences for travel and global collaboration when evaluating this role compared to similar positions.

📝 Sample Projects

• Developing and executing a joint marketing campaign with a strategic partner to drive mutual growth
• Conducting a market analysis to identify new partnership opportunities and inform strategic decision-making
• Optimizing partner marketing initiatives based on performance data and metrics

ASSUMPTION: These sample projects demonstrate the strategic and analytical thinking required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical partner portfolio for this role and the key partners I would be working with?
• How does the marketing team collaborate with the sales team to drive revenue growth through partnerships?
• What are the most important qualities you look for in a successful candidate for this role?
• How does Vista support the professional development and growth of its employees?
• What are the biggest challenges facing the partnership marketing team in the next 12 months, and how can this role help address them?

ASSUMPTION: These questions will help you better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vista job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
• Research Vista's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.