📌 Core Information
🔹 Job Title: Senior Performance Marketing Executive
🔹 Company: The Thinking Traveller
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in the office, 2 days from home)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing performance marketing campaigns across Paid Search, Paid Social, Display, and Affiliate channels
- Collaborating with the Performance Marketing Manager to align campaigns with business goals across international regions
- Monitoring and managing budgets, bidding strategies, keyword expansions, and ad copy testing to drive performance improvements
- Working with the in-house design team to develop engaging ad assets tailored to platform and objective
- Regularly reporting on performance across all channels and contributing to the implementation and analysis of A/B test campaigns
ASSUMPTION: This role requires a balance of independence and collaboration, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Paid Search (PPC): Manage and refine campaigns within Google Ads and Microsoft Ads, including Search, Display, and Performance Max. Collaborate with the Performance Marketing Manager to align Paid Search activity with wider business goals. Monitor and manage budgets, bidding strategies, keyword expansions, and ad copy testing to drive consistent performance improvements. Keep informed about the latest Google Ads features and beta opportunities.
✅ Paid Social: Set up and optimize Paid Social campaigns across Meta, LinkedIn, Pinterest, and emerging platforms. Thoughtfully manage tactical execution of audience targeting, creative testing, and bid management to maximize ROI. Work with the in-house design team to brief and develop engaging ad assets tailored to platform and objective.
✅ Affiliate Marketing: Assist with the day-to-day coordination of affiliate partners and networks, contributing to onboarding and campaign development. Monitor performance metrics to ensure acquisition costs remain within targets, flagging opportunities for growth or refinement. Ensure compliance and alignment with brand values across affiliate content and partnerships.
✅ Analytics, Reporting & Testing: Regularly report on performance across all channels with input into dashboards (Looker Studio) and custom reports. Track KPIs such as CPA, ROAS, CTR, conversion rate, and identify areas of underperformance with actionable insights. Contribute to the implementation and analysis of A/B test campaigns (ad copy, creative, landing pages, bidding strategies). Collaborate with the Performance Marketing Manager to extract learnings and insights from GA4 and CRM data (e.g. Zoho).
ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making and continuous optimization of marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in a digital performance marketing role, ideally agency-side or across multiple clients/sectors
Required Skills:
- Proven experience managing campaigns across platforms like Google Ads and Meta Ads Manager
- Skilled in planning and adjusting campaigns with a balance of independence and collaboration
- Familiar with digital analytics platforms such as Google Analytics 4, with an ability to interpret data and spot performance trends
- Comfortable working with budgets, pacing, and cross-channel reporting
- Has a strong visual sense and enjoys partnering with creatives to develop compelling marketing materials
- Clear communicator, effective in both reporting and cross-functional collaboration
- Highly organized, commercially aware, and excited to work in a dynamic, collaborative premium travel brand environment
Preferred Skills:
- Experience with affiliate marketing and networks
- Familiarity with Looker Studio or similar data visualization tools
- Knowledge of the luxury, premium, or high-growth consumer brand market
ASSUMPTION: Candidates with experience in a luxury, premium, or high-growth consumer brand may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (based on industry standards for a Senior Performance Marketing Executive in London with 2-5 years of experience)
Benefits:
- Health Shield cashplan with access to 24/7 Employee Assistance Program
- Life Assurance
- Season ticket loan scheme
- Staff Discount on villas
- Flexi-working options such as Hybrid working (3 days' in the office / 2 days' from home); Working from Abroad Allowance; Volunteering Days
Working Hours: Full-time, 40 hours per week, with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Performance Marketing Executive in London with 2-5 years of experience. Actual salary may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: The Thinking Traveller operates in the luxury travel sector, specializing in exceptional villa experiences in the Mediterranean. The company is a certified B Corporation, demonstrating a commitment to social and environmental responsibility.
Company Size: The Thinking Traveller has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: The Thinking Traveller was founded in 2002 and has since grown to become a leading provider of luxury villa holidays.
Company Description:
- The Thinking Traveller is the only keyholder to a family of unique houses in special locations, offering exceptional villa experiences in the heart of the Mediterranean
- The company has been voted the Best Villa Rental Company in the World nine times and is committed to providing personal service, local knowledge, and extraordinary experiences
- The Thinking Traveller is a certified B Corporation, demonstrating a commitment to social and environmental responsibility
Company Specialties:
- Exceptional Villas
- Personal Service
- Local Knowledge
- Mediterranean Experiences
- Mediterranean Villas
- Italian Travel
- Greek Travel
- Corsica Travel
- and France Travel
Company Website: http://www.thethinkingtraveller.com/
ASSUMPTION: The Thinking Traveller's commitment to exceptional customer experiences, local knowledge, and sustainability sets it apart in the luxury travel industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing performance marketing campaigns
Reporting Structure: The Senior Performance Marketing Executive reports directly to the Performance Marketing Manager
Work Arrangement: This role operates on a hybrid basis, with 3 days in the office and 2 days working from home
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Senior Performance Marketing Executive to take on additional responsibilities or move into a management role
- The Thinking Traveller's commitment to employee development and training may provide opportunities for professional growth and skill-building
- The company's international presence may offer opportunities for candidates to gain experience working with global teams and markets
ASSUMPTION: The Thinking Traveller's growth and success provide opportunities for candidates to grow and develop their careers within the company.
🌍 Location & Work Environment
Office Type: The Thinking Traveller's London office is located in the heart of Shoreditch, providing a modern, spacious, and comfortable work environment
Office Location(s): The Old Truman Brewery, 91-95 Brick Lane, London, E1 6QL, GB
Geographic Context:
- London is a major global city with a thriving cultural scene, offering a wide range of entertainment, dining, and leisure options
- The Thinking Traveller's office is located in the vibrant Shoreditch neighborhood, known for its street art, independent boutiques, and diverse food scene
- London's excellent transportation network makes it easy to commute to the office from various parts of the city
Work Schedule: Full-time, 40 hours per week, with flexible working options
ASSUMPTION: The Thinking Traveller's London office provides a modern, collaborative work environment that reflects the company's commitment to employee well-being and satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the Performance Marketing Manager
- Final interview with the Head of Marketing
- Offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and experience
- Data-driven decision making and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with The Thinking Traveller's values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with performance marketing campaigns and provide specific examples of your achievements
- Demonstrate your understanding of The Thinking Traveller's business and the luxury travel market
- Showcase your ability to work collaboratively and independently, with a focus on data-driven decision making
ATS Keywords: Performance Marketing, Paid Search, Paid Social, Display Advertising, Affiliate Marketing, Google Ads, Meta Ads Manager, Digital Analytics, Campaign Management, Data Analysis, Creative Collaboration, Budget Management, Reporting, A/B Testing, KPI Tracking, Audience Targeting
ASSUMPTION: The Thinking Traveller's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads Manager
- LinkedIn Ads
- Pinterest Ads
- Google Analytics 4
- Looker Studio
- Zoho CRM
ASSUMPTION: The Thinking Traveller's use of industry-standard tools and technologies ensures that candidates with relevant experience will be familiar with the platforms and tools required for the role.
👔 Cultural Fit Considerations
Company Values:
- Thoughtful: We are thoughtful in our approach to our clients, our partners, and each other
- Integrity: We work with integrity, always acting honestly and fairly
- Considerate: We are considerate in our actions and decisions, taking into account the impact on others
- Proactive: We are proactive in our approach to our work and our clients
- Passionate: We are passionate about what we do and the experiences we create
Work Style:
- The Thinking Traveller values a collaborative work environment, with a focus on open communication and teamwork
- The company encourages a data-driven approach to decision making and continuous optimization
- The Thinking Traveller's hybrid work arrangement offers flexibility and work-life balance
Self-Assessment Questions:
- Do you align with The Thinking Traveller's values, particularly in being thoughtful, considerate, and proactive in your approach to work?
- Are you comfortable working in a collaborative, data-driven environment, with a focus on continuous optimization?
- Do you thrive in a hybrid work arrangement, with a balance of in-office and remote work?
ASSUMPTION: The Thinking Traveller's values and work style emphasize a thoughtful, considerate, and collaborative approach to work, with a focus on data-driven decision making and continuous optimization.
⚠️ Potential Challenges
- The Thinking Traveller's luxury travel market may require candidates to have experience working with high-end clients and managing high-budget campaigns
- The company's international presence may present challenges in coordinating campaigns across multiple time zones and regions
- The hybrid work arrangement may require candidates to be self-motivated and able to manage their time effectively when working remotely
- The fast-paced nature of the digital marketing industry may require candidates to be adaptable and able to quickly respond to changes in the market and platform algorithms
ASSUMPTION: The Thinking Traveller's luxury travel market, international presence, hybrid work arrangement, and fast-paced industry present unique challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- Compared to other senior performance marketing roles, this position may offer a greater focus on luxury travel and high-end clients
- The Thinking Traveller's commitment to data-driven decision making and continuous optimization may provide opportunities for candidates to develop their analytical skills and gain experience working with cutting-edge marketing technologies
- As a mid-sized company, The Thinking Traveller may offer a more collaborative and hands-on work environment compared to larger corporations, with opportunities for candidates to take on additional responsibilities and grow within the organization
ASSUMPTION: The Thinking Traveller's focus on luxury travel, data-driven approach, and mid-sized company structure set this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and optimizing a Paid Search campaign for The Thinking Traveller's Greek villas, with a focus on driving bookings during the peak summer season
- Collaborating with the in-house design team to create engaging ad assets for a Paid Social campaign targeting high-net-worth individuals interested in luxury travel experiences
- Analyzing affiliate partner performance and identifying opportunities for growth or refinement, with a focus on maintaining acquisition costs within target ranges
ASSUMPTION: The Thinking Traveller's sample projects provide candidates with a clear understanding of the responsibilities and challenges associated with the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines within the marketing department?
- How does The Thinking Traveller approach cross-functional collaboration and communication between marketing and other departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Thinking Traveller support the professional development and growth of its employees?
- What are the key challenges and opportunities facing The Thinking Traveller's marketing department in the next 1-2 years?
ASSUMPTION: The Thinking Traveller's interview process is designed to provide candidates with a clear understanding of the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of your achievements in performance marketing campaigns, with a focus on data-driven decision making and continuous optimization
- Research The Thinking Traveller's business and the luxury travel market to demonstrate your understanding of the company and its target audience
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
