📌 Core Information
🔹 Job Title: Senior Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-Time, Fixed Term Contract
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, reviewing, and optimizing Paid Search campaigns
- Proactively managing client data to ensure optimal performance
- Tracking, reporting, and analyzing campaign results
- Generating campaign reports and ensuring accurate pacing, QA, and trafficking
- Providing initial insights on campaign trends to executives and planners
ASSUMPTION: This role is focused on day-to-day execution and optimization of Paid Search campaigns, with a strong emphasis on data analysis and reporting.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Paid Search campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Tracks and reports on campaign results, gathers data analysis, and participates in weekly calls
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
✅ Provides initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in Paid Search campaign management
Required Skills:
- Proficient in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis skills
- Excellent reporting skills
- Proven experience in client management
- Ability to work collaboratively with cross-functional teams
Preferred Skills:
- Fluency in English and Mandarin
- Experience with marketing automation tools
ASSUMPTION: Proficiency in relevant marketing tools and platforms is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-senior level role in Shanghai, China is approximately ¥300,000 - ¥450,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu is a global leader in marketing and communications, operating in over 145 countries
- The company specializes in creating integrated brand experiences that connect with consumers across all touchpoints
- dentsu is committed to driving sustainable growth for its clients and creating a positive impact on society
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: dentsu's extensive global presence and expertise in various marketing disciplines make it an attractive employer for professionals in the field.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Performance Marketing Manager and works collaboratively with cross-functional teams, including executives and planners.
Work Arrangement: On-site, full-time position with occasional overtime as needed
Growth Opportunities:
- Progression to a Performance Marketing Manager role
- Expanding skills and expertise in other marketing disciplines
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Shanghai's Haisu Plaza
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major global city with a vibrant business environment
- The Haisu Plaza location offers easy access to public transportation and amenities
- The city is known for its dynamic culture, rich history, and diverse food scene
Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The work environment at dentsu's Shanghai office is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the team
- Final interview with the department head
Key Assessment Areas:
- Technical skills in Paid Search campaign management
- Data analysis and reporting abilities
- Client management and communication skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your work and be ready to discuss your approach to Paid Search campaign optimization
- Research dentsu's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Performance Optimization, Trend Analysis, Quality Assurance
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experiences in their application materials.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Marketing automation tools (e.g., Adobe Marketing Cloud, Oracle BlueKai)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proactive approach to problem-solving and continuous learning?
ASSUMPTION: Candidates who align with dentsu's values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously
- Keeping up with the latest trends and best practices in Paid Search marketing
- Occasional overtime and tight deadlines
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges are common in performance marketing roles and can be managed effectively by strong organizational skills and a proactive approach to time management.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Executive positions in the industry, but may offer more focus on data analysis and reporting
- dentsu's global presence and expertise in various marketing disciplines set it apart from smaller agencies
- This role offers strong growth potential for candidates looking to advance their careers in performance marketing
ASSUMPTION: Candidates should research similar roles at other agencies to better understand the market and competitive landscape.
📝 Sample Projects
- Optimizing a large-scale Paid Search campaign for a global brand
- Developing a comprehensive reporting dashboard for a client
- Conducting a competitive analysis and making data-driven recommendations for campaign improvement
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities candidates can expect in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- How does dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does dentsu approach work-life balance for its employees?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences in Paid Search campaign management, data analysis, and client management
- Prepare examples of your work and be ready to discuss your approach to campaign optimization
- Research dentsu's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
