📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Ada
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving Enterprise pipeline volume through high-impact paid media campaigns across channels
- Launching ABM campaigns to thoughtfully nurture leads at each touchpoint in the customer journey
- Optimizing conversion rates through a strategic roadmap
- Collaborating closely with the Sales team to achieve growth and efficiency goals
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and a deep understanding of performance marketing within the Enterprise SaaS landscape.
📋 Key Responsibilities
✅ Lead and scale high-performing paid media campaigns across search, social, and other emerging digital channels to drive efficient pipeline generation with Enterprise leads
✅ Own and execute a robust Conversion Rate Optimization (CRO) roadmap, continuously improving landing pages, messaging, and creative assets to maximize conversion
✅ Successfully implement and scale targeted Account-Based Marketing (ABM) campaigns, boosting enterprise account lead volume and engagement
✅ Manage campaign tracking, reporting, and forecasting methodologies to ensure data-driven decisions and actionable insights
✅ Improve inbound ROI through strategic budget management, reducing cost per opportunity, improving pipeline value, and achieving efficient customer acquisition cost (CAC)
✅ Drive continual performance improvement by proactively identifying opportunities based on industry trends, competitor analysis, and best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of proven experience in performance marketing within Enterprise SaaS
Required Skills:
- Expert-level proficiency with key ad platforms (Google Ads, LinkedIn, Meta) and other marketing tools (Google Analytics, Salesforce, Hubspot, VWO, SEMRush)
- Demonstrated success building and managing a conversion rate optimization program with measurable impact on performance
- AI-led mindset, with experience using ChatGPT, Zapier and other AI tools to embed efficiency into everything you do
- Exceptional analytical, problem-solving, and communication skills
- Revenue-focused mindset, with a track record of successful marketing campaigns driving measurable pipeline success
- Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with marketing analytics tools (e.g., Mixpanel, Amplitude)
- Knowledge of SQL or other data querying languages
ASSUMPTION: While not explicitly stated, having experience with marketing automation and analytics tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 to $118,000 CAD OTE. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
Benefits:
- Unlimited Vacation
- Comprehensive Benefits
- Wellness Account
- Employee & Family Assistance Plan
- Flexible Work Schedule
- Remote-First, In-Person Friendly
- Learning & Development Budget
- Work from Home Budget
- Access to Cutting-Edge AI Tools
- Hands-On with LLMs
Working Hours: 40 hours per week, with flexibility for a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Performance Marketing Manager role in the Enterprise SaaS sector in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Ada is a Software Development company specializing in AI customer service and transformation. They operate within the broader AI and customer experience sectors.
Company Size: Ada has 201-500 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: Ada was founded in 2016, positioning it as an established player in the AI customer service landscape.
Company Description:
- Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone
- They combine strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity
- Ada has powered over 5.5 billion interactions for leading brands, saving millions of hours of human effort
Company Specialties:
- Machine Learning
- Customer Happiness
- Artificial Intelligence
- Customer Support
- Chatbots
- Virtual Assistants
- Customer Experience
- ACX
- Customer Service
- ECommerce
- Automation
- Conversational AI
- Customer Experience
- CX
- and Brand Interaction
Company Website: ada.cx
ASSUMPTION: Ada's focus on AI and customer service makes it an attractive option for professionals interested in cutting-edge technology and improving customer experiences.
📊 Role Analysis
Career Level: This role is at the senior level, indicating a high degree of responsibility and autonomy.
Reporting Structure: The Senior Performance Marketing Manager will likely report directly to the Head of Marketing or a similar role, with close collaboration with the Sales team.
Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or in an office setting.
Growth Opportunities:
- Potential to advance to a leadership role within the Marketing department
- Chance to expand skills and expertise in AI and performance marketing
- Opportunity to drive significant business impact and contribute to Ada's continued growth
ASSUMPTION: Given Ada's focus on growth and continuous improvement, there are likely numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Ada offers a remote-first, in-person-friendly work environment, allowing employees to choose between working from home or in an office setting.
Office Location(s): Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours.
ASSUMPTION: Ada's work environment is designed to support a healthy work-life balance, with a focus on employee well-being and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the Marketing team
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Performance marketing expertise and strategy
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Ada's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare examples of successful ABM campaigns and conversion rate optimization projects
- Demonstrate your understanding of Ada's mission and values during the interview process
ATS Keywords: Performance Marketing, Enterprise SaaS, Media Budget Management, Google Ads, LinkedIn, Meta, Google Analytics, Salesforce, Hubspot, VWO, SEMRush, Conversion Rate Optimization, Analytical Skills, Problem-Solving, Communication Skills, Account-Based Marketing
ASSUMPTION: Ada's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics
- Salesforce
- Hubspot
- VWO
- SEMRush
- ChatGPT
- Zapier
ASSUMPTION: Ada's use of cutting-edge AI tools and platforms enables employees to work efficiently and effectively, driving performance and growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ada prioritizes the customer experience in all aspects of its business
- Innovative: The company encourages continuous learning and experimentation to drive progress
- Collaborative: Ada fosters a culture of teamwork and open communication
Work Style:
- Results-driven: Ada focuses on outcomes and impact rather than hours worked
- Agile: The company operates in a fast-paced, dynamic environment, requiring adaptability and flexibility
- Data-informed: Ada makes decisions based on data and analytics, prioritizing insights and evidence
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline volume through high-impact paid media campaigns?
- Are you comfortable operating in a fast-paced, agile environment and managing multiple projects simultaneously?
- Do you thrive in a customer-centric, data-informed culture that prioritizes results and continuous improvement?
ASSUMPTION: Ada's culture is characterized by a strong focus on customer-centricity, innovation, and collaboration, with a work style that emphasizes results, agility, and data-driven decision-making.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and self-management, which may be challenging for candidates who prefer structured, micromanaged environments
- Working in a fast-paced, agile environment may present challenges for candidates who prefer a more stable, predictable work environment
- The role involves managing a significant media budget, which requires strong financial management and accountability skills
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment
ASSUMPTION: While Ada offers numerous benefits and opportunities for growth, the role and work environment may present challenges for candidates with specific preferences or work styles.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a greater emphasis on driving Enterprise pipeline volume and ABM campaigns
- Unlike many marketing roles, this position requires a high degree of strategic thinking and analytical skills, with a focus on data-driven decision-making
- Career progression in this role may differ from traditional marketing career paths, with opportunities to advance into leadership or AI-focused roles
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, with a focus on driving Enterprise pipeline volume and leveraging AI tools and technologies.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy to target high-value enterprise accounts
- Optimizing conversion rates through a strategic CRO roadmap, improving landing pages, messaging, and creative assets
- Analyzing campaign performance data to identify trends, optimize spend, and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and results-focused nature of the Senior Performance Marketing Manager role at Ada.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM strategy and how this role will contribute to its evolution?
- How does the Marketing team collaborate with the Sales team to ensure alignment and maximize impact?
- What are the most significant challenges facing the Marketing department, and how can this role help address them?
- How does Ada support the professional development and growth of its marketing team members?
- What is the expected timeline for onboarding and ramping up in this role?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and Ada's culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: ada.cx/careers/
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare examples of successful ABM campaigns and conversion rate optimization projects
- Demonstrate your understanding of Ada's mission and values during the interview process
- Follow up with Ada's hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
