Senior Performance Marketing Manager

Webflow

Full-time

Remote

Worldwide

🎯 Performance Marketing

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Webflow

🔹 Location: United States (Remote)

🔹 Job Type: Full-time, Permanent

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: U.S. Remote

🚀 Job Overview

Key aspects of this role include:

Strategic planning and execution of multi-million dollar ad budgets across various platforms
Designing and implementing full-funnel acquisition strategies to drive user growth
Continuous testing and iteration to improve ROI and scale growth
Close collaboration with creative and data science teams to produce new assets and deepen campaign insights

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills to effectively manage large budgets and drive growth.

📋 Key Responsibilities

✅ Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora, and more

✅ Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth

✅ Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization

✅ Build, manage, and optimize high-budget, data-driven paid acquisition campaigns

✅ Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs

✅ Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments

Required Skills:

Proven track record of managing multi-million dollar ad budgets and driving growth
Strong analytical skills and data-driven mindset
Excellent communication and project management skills
Fluency in using and evaluating various attribution models
Working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python

Preferred Skills:

Experience with AI and machine learning technologies
Familiarity with Webflow's platform and products

ASSUMPTION: Candidates with experience in B2B or SaaS environments will have a better understanding of Webflow's target audience and market dynamics.

💰 Compensation & Benefits

Salary Range: $129,500 - $188,500 USD (based on location and experience level)

Benefits:

Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage
12 weeks of paid parental leave and flexible PTO
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the United States. Actual compensation may vary based on the candidate's location and specific qualifications.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Webflow operates in the competitive and rapidly evolving Software Development industry, focusing on Website Experience Platforms (WXP) that empower modern marketing teams to visually build, manage, and optimize stunning websites with the power of AI.

Company Size: Webflow is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: Webflow was founded in 2012 and has since grown to become a leading player in the WXP market.

Company Description:

Webflow is the world’s first Website Experience Platform (WXP), enabling modern marketing teams to visually build, manage, and optimize their websites with the power of AI.
The company is committed to obsessive customer experience, moving with heartfelt urgency, saying the hard thing with care, and making one's mark.
Webflow fosters a remote-first work environment, promoting flexibility and work-life balance.

Company Specialties:

Responsive Web Design
Content Management System
Prototyping

Company Website: webflow.com

ASSUMPTION: Webflow's focus on AI-driven personalization and user experience sets it apart in the competitive WXP market.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the Senior Manager, Growth Marketing.

Work Arrangement: This role is remote-first, with a flexible work schedule that prioritizes results and impact over hours worked.

Growth Opportunities:

Potential to expand the role's scope and influence as Webflow continues to grow and scale its marketing efforts
Opportunities to collaborate with cross-functional teams and contribute to Webflow's overall success
Access to professional development resources and mentorship to support career growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Webflow's marketing efforts and overall business success.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office requirement

Office Location(s): N/A (remote work only)

Geographic Context:

The United States is the primary market for Webflow's products and services, with a strong focus on driving user growth and market share in this region.
Webflow's remote-first work environment allows for greater flexibility and work-life balance, with employees able to work from anywhere within the United States.
The company's headquarters are in San Francisco, California, with additional team members located across the country.

Work Schedule: Full-time (40 hours/week), with a flexible and results-driven approach to work hours

ASSUMPTION: Webflow's remote-first work environment requires strong self-management skills and the ability to thrive in a distributed team setting.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with a member of the HR team
Subsequent interviews with key stakeholders, including the hiring manager and team members
Final interview with the Senior Manager, Growth Marketing

Key Assessment Areas:

Strategic thinking and problem-solving skills
Data analysis and interpretation abilities
Communication and presentation skills
Cultural fit and alignment with Webflow's core behaviors

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Be prepared to discuss your approach to performance marketing, data-driven decision-making, and growth strategies
Demonstrate your understanding of Webflow's platform and market position

ATS Keywords: Performance Marketing, Paid Acquisition, Budget Management, Growth Strategies, Data Analysis, A/B Testing, AI, Machine Learning, Webflow

ASSUMPTION: Webflow's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a strong focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

Salesforce
Excel
Google Sheets
HTML
JavaScript
SQL
Python
Google Analytics
Facebook Ads Manager
Google Ads
LinkedIn Ads

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Webflow's marketing operations and performance tracking.

👔 Cultural Fit Considerations

Company Values:

Obsess over customer experience
Move with heartfelt urgency
Say the hard thing with care
Make your mark

Work Style:

Results-driven and outcome-focused
Collaborative and team-oriented
Adaptable and open to feedback
Comfortable with ambiguity and change

Self-Assessment Questions:

How do you approach balancing customer experience with efficient marketing spend?
Can you provide an example of a time when you had to deliver difficult feedback or make a tough decision with care?
How do you prioritize and manage multiple projects and stakeholders in a remote work environment?

ASSUMPTION: Webflow's company culture emphasizes customer-centricity, urgency, open communication, and personal impact, with a strong focus on results and collaboration in a remote work environment.

⚠️ Potential Challenges

Managing large budgets and driving growth in a competitive market
Keeping up with the latest trends and best practices in performance marketing and AI technologies
Balancing multiple projects and stakeholders in a remote work environment
Navigating Webflow's complex product suite and understanding its unique value proposition

ASSUMPTION: These challenges require strong strategic thinking, data analysis, and project management skills, as well as a deep understanding of Webflow's products and market position.

📈 Similar Roles Comparison

Compared to other Senior Performance Marketing Manager roles, this position offers a unique opportunity to work with AI-driven personalization and a cutting-edge WXP platform
Webflow's focus on customer experience and urgency sets it apart from other companies in the industry
This role offers significant growth potential and the chance to make a substantial impact on Webflow's marketing efforts and overall business success

ASSUMPTION: This role offers a unique combination of strategic thinking, data analysis, and AI-driven personalization, with a strong focus on customer experience and growth.

📝 Sample Projects

Developing and executing a multi-channel acquisition strategy to drive user growth and achieve a specific ROI target
Optimizing campaign performance using AI-driven personalization and dynamic creative optimization
Collaborating with cross-functional teams to create and launch new marketing campaigns, including ad creative, landing pages, and email content

ASSUMPTION: These projects reflect the strategic, data-driven, and collaborative nature of the Senior Performance Marketing Manager role at Webflow.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics within the Growth Marketing department?
How does Webflow approach A/B testing and experimentation in its marketing efforts?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Webflow support the professional development and growth of its marketing team members?
What are the most challenging aspects of working in a remote-first environment, and how does Webflow address them?

ASSUMPTION: These questions will help you better understand the team dynamics, growth opportunities, and work environment specific to this role at Webflow.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Webflow Jobs portal
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare a portfolio or examples of your past performance marketing campaigns and their results
Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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