📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Jobber
🔹 Location: Remote in Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth at one of Canada’s fastest-growing startups
- Leading multi-channel marketing strategies to drive customer acquisition
- Analyzing customer behavior and channel performance data
- Collaborating cross-functionally to deliver integrated, results-driven initiatives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve growth targets.
📋 Key Responsibilities
✅ Lead the planning, execution, and optimization of multi-channel marketing strategies to drive customer acquisition, meet growth targets, and support the specific goals of cross-functional stakeholders
✅ Develop and manage strategic plans and budgets for various marketing channels, ensuring resources are allocated efficiently to maximize performance and impact
✅ Analyze customer behavior and channel performance data to generate insights, develop testing hypotheses, and identify opportunities to improve conversion rates and accelerate revenue growth
✅ Forecast and monitor key performance metrics with a strong emphasis on cost-effectiveness and return on investment
✅ Oversee multiple concurrent campaigns and optimization efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives
✅ Collaborate closely with teams across Jobber—including Business Analytics, Sales, Lifecycle, and Product Marketing—to deliver integrated, results-driven initiatives
✅ Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team to guide ongoing planning and execution
ASSUMPTION: This role requires a high level of autonomy, strong prioritization skills, and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in business, communications, or equivalent experience
Experience: Proven track record of directly and effectively managing a $10M+ performance marketing budget and being responsible for revenue targets
Required Skills:
- Hands-on experience in paid search and SEO, with an emphasis on SaaS customer acquisition
- Expertise in ad platforms such as Meta, Google Ads, and Bing Ads
- Deep Google Tag Manager knowledge
- Ability to extract and action meaningful insights from analytics platforms (e.g., Tableau, Data Studio, Google Analytics, Power BI, Looker)
- Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
- Demonstrated ability to work with cross-functional teams and communicate proactively
- Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
- Excellent communication skills with a passion for using data to tell compelling stories to senior leadership
Preferred Skills:
- Experience working at a high growth company
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the home service industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: The minimum annual salary for this role is $121,000, with a midpoint of $142,200, and a maximum salary of $163,600. This range is designed to show the progression from learning the ropes to truly excelling in the role.
Benefits:
- Health and wellness stipends
- Retirement savings matching
- Extended health package
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package
- Equity rewards
- Career coaching and opportunities for career development
Working Hours: Full-time, with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is inclusive of all compensation components, including base salary, equity rewards, and annual stipends.
📌 Applicant Insights
🔍 Company Context
Industry: Jobber is a Software Development company specializing in cloud-based business management software for home service businesses. They operate in a competitive market with no dominant player, offering opportunities for growth and impact.
Company Size: Jobber has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Jobber was founded in 2011 and has since grown to become one of Canada's fastest-growing and most innovative companies, recognized by Canadian Business, Macleans, The Globe and Mail, Fast Company, and Deloitte.
Company Description:
- Jobber is an award-winning software for small home service businesses
- They help these businesses better connect with their customers, save time in the office, invoice faster, and get paid
- Jobber is used by 300,000 home service pros to serve over 27 million properties in more than 60 countries
Company Specialties:
- Cloud-Based Business Management Software
- Field Service Business Management
- Mobile Solutions
- SaaS
- CRM
- Invoicing & Billing
- Scheduling and Routing
Company Website: http://www.jobber.com
ASSUMPTION: Jobber's focus on the home service industry sets it apart from other software development companies, offering unique challenges and opportunities for growth.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring extensive experience and a proven track record in performance marketing.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Head of Performance Marketing and works closely with various teams across Jobber, including Business Analytics, Sales, Lifecycle, and Product Marketing.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Jobber's offices in Edmonton or Toronto.
Growth Opportunities:
- As a senior role, this position offers opportunities to mentor and develop junior team members
- With Jobber's rapid growth, there may be opportunities to take on additional responsibilities or move into a leadership role
- The diverse range of teams the Senior Performance Marketing Manager works with provides ample opportunities to learn and grow professionally
ASSUMPTION: Given Jobber's growth trajectory, there is significant potential for career advancement and professional development in this role.
🌍 Location & Work Environment
Office Type: Jobber has offices in Edmonton and Toronto, with a remote-friendly work arrangement for this role.
Office Location(s): 10130 103 St NW, #300, Edmonton, Alberta T5J 3N9, CA and 260 Queen St W, Toronto, Ontario M5V 1Z8, CA
Geographic Context:
- Edmonton and Toronto are two of Canada's largest cities, offering a mix of urban and suburban living options
- Both cities have vibrant tech industries, providing ample opportunities for networking and professional growth
- Jobber's remote-friendly work arrangement allows for flexibility in living and working arrangements
Work Schedule: Full-time, with a standard workweek of 40 hours, potentially flexible based on individual needs and team requirements
ASSUMPTION: The remote-friendly work arrangement offers candidates the flexibility to balance work and personal life, while still being part of a collaborative and dynamic team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews with relevant team members
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
- Domain expertise in performance marketing and customer acquisition
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the home service industry and its unique challenges
- Showcase your ability to work effectively in a fast-paced, dynamic environment
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work with cross-functional teams
ATS Keywords: Performance Marketing, Customer Acquisition, SEO, Paid Search, Google Ads, Meta Ads, Bing Ads, Google Tag Manager, Analytics Platforms, Cross-Functional Collaboration, Budget Management, Strategic Planning
ASSUMPTION: Jobber's interview process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Ad platforms: Meta, Google Ads, Bing Ads
- Analytics platforms: Tableau, Data Studio, Google Analytics, Power BI, Looker
- Google Tag Manager
- Project management tools: Asana, Trello, or similar
- Collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The tools and technologies listed are subject to change based on Jobber's evolving needs and industry best practices.
👔 Cultural Fit Considerations
Company Values:
- Humble: We're proud of our work, but we never let success get to our heads
- Supportive: We win together; we lose together
- Give a sh*t: About our customers, our product, and each other
Work Style:
- Collaborative: We work together to achieve our goals
- Dynamic: We adapt and pivot as needed to stay ahead of the curve
- Data-driven: We make decisions based on data and insights
Self-Assessment Questions:
- Do you align with Jobber's values of being humble, supportive, and giving a sh*t?
- Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Jobber's company culture emphasizes humility, supportiveness, and a strong work ethic, with a focus on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may require candidates to adapt quickly and manage multiple priorities effectively
- The remote-friendly work arrangement may present unique communication and collaboration challenges
- The home service industry's unique challenges may require candidates to develop industry-specific knowledge and expertise
- The senior nature of the role may involve managing and mentoring junior team members, presenting additional leadership challenges
ASSUMPTION: While these challenges present opportunities for growth and learning, candidates should be prepared to navigate a fast-paced, dynamic work environment and adapt to the unique demands of the home service industry.
📈 Similar Roles Comparison
- Compared to other senior performance marketing roles, this position offers a unique opportunity to work in a specific industry (home service) with a focus on customer acquisition and revenue growth
- Jobber's size and growth trajectory provide opportunities for career advancement and professional development not typically available in smaller organizations
- As a senior role, this position offers more strategic decision-making and leadership opportunities compared to mid-level performance marketing roles
ASSUMPTION: This role offers a unique blend of industry-specific focus, strategic decision-making, and career growth opportunities, setting it apart from similar roles in other organizations.
📝 Sample Projects
- Developing and executing a multi-channel marketing strategy to drive customer acquisition for a new product launch
- Analyzing customer behavior data to identify opportunities for targeted marketing campaigns and improve conversion rates
- Collaborating with cross-functional teams to create and optimize landing pages and other marketing materials to support customer acquisition goals
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Senior Performance Marketing Manager role at Jobber.
❓ Key Questions to Ask During Interview
- How does the Senior Performance Marketing Manager role fit into the broader marketing strategy and organization at Jobber?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Jobber support the professional development and growth of its employees, particularly in senior roles?
- What are the most significant challenges facing the home service industry, and how does Jobber differentiate itself from competitors?
- How does Jobber measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, while also providing valuable insights into the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work with cross-functional teams
- Research the home service industry and Jobber's unique challenges and opportunities to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
