Senior Performance Marketing Manager

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Mochi Health

🔹 Location: San Francisco, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing campaigns and optimizing them based on data analysis
• Collaborating with marketing leadership to maximize ROI/CPA goals within budget constraints
• Exploring and testing new marketing channels and partnerships
• Working in an in-person role at Mochi Health's San Francisco office

ASSUMPTION: This role requires a strong analytical mindset, experience in performance marketing, and the ability to work effectively in an office environment.

📋 Key Responsibilities

✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns

✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities

✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting

✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection

✅ Provide strategic recommendations by analyzing factors such as dayparting, geographical exposure, frequency, and cost

✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints

✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 2+ years of experience in an analytics function within the Marketing industry

Required Skills:

• Advanced Excel skills
• Proven ability to interpret data, derive insights, and make recommendations
• Knowledge of campaign performance analysis and media planning/buying

Preferred Skills:

• SQL experience

ASSUMPTION: This role requires a solid foundation in data analysis and marketing principles, with a preference for candidates with experience in SQL.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 annually

Benefits:

• Catered meals (breakfast, lunch, and dinner) five days a week
• On-site barista for unlimited espresso/matcha
• Transportation benefits
• 401(k) match
• Unlimited PTO
• Fully covered life insurance
• Super primo medical, dental, and vision insurance
• Competitive compensation with a generous equity package

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on market research for similar roles in the San Francisco area. Benefits are comprehensive and designed to support employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Mochi Health operates in the healthcare industry, specifically focusing on obesity medicine and weight care solutions. The market is growing, with over 100 million individuals struggling with obesity and 15 million already using GLP-1 prescriptions.

Company Size: Mochi Health is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: Mochi Health was founded in 2022, making it a relatively new player in the obesity medicine market. Despite its young age, the company has already established itself as a pioneering force in the industry.

Company Description:

• Mochi Health is a telehealth platform that provides personalized, clinically-backed weight care solutions
• The company connects patients with board-certified obesity medicine doctors, nutritionists, and fitness coaches for one-on-one virtual care
• Mochi Health aims to empower patients by offering proven pharmaceutical treatments and specialized guidance

Company Specialties:

• Obesity medicine and weight loss treatments
• Telehealth and virtual care
• Personalized and clinically-backed care plans

Company Website: Mochi Health

ASSUMPTION: Mochi Health's focus on personalized care and innovative treatment options sets it apart in the obesity medicine market. The company's young age and rapid growth present exciting opportunities for employees.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in performance marketing or a related field. It offers an opportunity to grow and develop within the marketing department.

Reporting Structure: The Senior Performance Marketing Manager will report directly to the Marketing department and collaborate with marketing leadership to achieve departmental goals.

Work Arrangement: This is an on-site role, requiring the candidate to work from Mochi Health's San Francisco office. The company offers catered meals and an on-site barista to support employees' well-being and work-life balance.

Growth Opportunities:

• As Mochi Health continues to grow, there may be opportunities for the incumbent to take on more responsibilities or move into a leadership role within the Marketing department
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills
• Mochi Health's commitment to data-driven decision-making provides opportunities for the incumbent to grow their analytical skills and make a significant impact on the company's success

ASSUMPTION: The growth opportunities in this role are tied to Mochi Health's continued success and expansion in the obesity medicine market. The company's commitment to data-driven decision-making and continuous improvement creates an environment where employees can grow and develop their skills.

🌍 Location & Work Environment

Office Type: Mochi Health's San Francisco office is a vibrant and modern workspace designed to support employee productivity and collaboration.

Office Location(s): 161 Natoma St, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub with a thriving startup scene and a diverse range of industries
• The city offers a high cost of living but also provides ample opportunities for professional growth and development
• Mochi Health's office is located in downtown San Francisco, close to public transit, coffee shops, and other amenities

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional flexibility to meet project deadlines or attend team meetings.

ASSUMPTION: The work environment at Mochi Health's San Francisco office is designed to support employee productivity and collaboration. The location of the office provides easy access to public transit and other amenities, making it convenient for employees to commute to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign optimization and strategy development
• Collaboration and communication skills
• Alignment with Mochi Health's mission and values

Application Tips:

• Highlight relevant experience and achievements in performance marketing and data analysis
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability

ATS Keywords: Performance marketing, data analysis, campaign optimization, media planning, Excel, SQL, consumer targeting, strategic recommendations

ASSUMPTION: The application process for this role is designed to assess the candidate's skills and qualifications for the position. The interview process focuses on behavioral questions and case studies to evaluate the candidate's problem-solving skills, collaboration, and adaptability.

🛠️ Tools & Technologies

• Excel
• SQL
• Google Analytics
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles. The specific tools and platforms used by Mochi Health may vary depending on the company's tech stack and marketing strategy.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Data-driven decision-making
• Continuous improvement and innovation
• Collaboration and teamwork
• Empowering patients and employees

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you approach analyzing large datasets to derive meaningful insights?
• Can you describe a time when you had to collaborate with a team to optimize a marketing campaign? What was the outcome?
• How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Mochi Health's company values and work style emphasize data-driven decision-making, collaboration, and continuous improvement. Candidates who align with these values and work styles are more likely to succeed in the role and contribute to the company's success.

⚠️ Potential Challenges

• The role requires a strong analytical mindset and the ability to work effectively with data to drive marketing campaigns
• Mochi Health is a growing company, which may present challenges in terms of resources and infrastructure
• The role is based in San Francisco, which has a high cost of living and a competitive job market
• The role requires a commitment to working in an office environment, which may not be suitable for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: The potential challenges in this role are tied to the analytical nature of the work, the growing nature of the company, the high cost of living in San Francisco, and the requirement to work in an office environment.

📈 Similar Roles Comparison

• This role is similar to other performance marketing roles in the healthcare industry, but with a focus on obesity medicine and telehealth
• The role requires a strong analytical mindset and experience with data-driven decision-making, which is common in performance marketing roles
• This role offers the opportunity to work in a growing company and make a significant impact on the company's success, which is similar to roles in startups and growth-stage companies

ASSUMPTION: This role is similar to other performance marketing roles in the healthcare industry, but with a unique focus on obesity medicine and telehealth. The role offers the opportunity to work in a growing company and make a significant impact on the company's success.

📝 Sample Projects

• Analyzing campaign performance data to identify optimization opportunities and improve ROI/CPA
• Developing and implementing a media planning strategy to maximize channel efficiency and reach
• Collaborating with the marketing team to create and execute targeted marketing campaigns that drive patient acquisition and engagement

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that the Senior Performance Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Mochi Health approach data-driven decision-making and continuous improvement in marketing strategies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mochi Health support employee growth and development, both personally and professionally?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture at Mochi Health. Asking these questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
• Research Mochi Health's company values and mission to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.