📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: FieldPulse
🔹 Location: Dallas, TX
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years of experience)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving paid media and inbound growth efforts
- Managing and optimizing paid advertising channels
- Overseeing website conversion rate optimization (CRO)
- Leading content initiatives for inbound growth
- Collaborating with various teams for effective lead generation
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive measurable growth across lead acquisition, conversion, and pipeline development.
📋 Key Responsibilities
✅ Manage and optimize paid advertising channels (search and social) for cost-efficiency and ROI
✅ Oversee website CRO strategies, managing activities, landing page strategy, user journeys, and reporting
✅ Collaborate with content marketing to align content strategies with performance marketing goals
✅ Work with creative teams to develop ad designs, ensuring alignment with campaign strategies
✅ Drive inbound MQL and pipeline growth through paid advertising, SEO, Website CRO, and content marketing initiatives
✅ Manage advertising budgets to maximize efficiency and ensure high ROI for campaigns
✅ Analyze and report on campaign performance using Salesforce, ad platforms, budgets, and Google Sheets
✅ Oversee website performance through Google Analytics, with a deep understanding of GA4 to track and optimize key metrics
✅ Proactively present innovative ideas and insights to the Director of Marketing on a regular basis
✅ Develop and implement performance marketing strategies that align with overall company objectives for growth and customer acquisition
✅ Collaborate with the sales team to ensure lead quality and optimize the handoff process from marketing to sales
✅ Manage the marketing tech stack and tools used for paid media, CRO, and reporting, ensuring proper integration and functionality
✅ Stay up-to-date with market trends, industry best practices, and competitors to inform paid media strategies
ASSUMPTION: This role requires a proactive approach to strategy development, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in performance marketing, digital advertising, and lead generation, preferably with high velocity teams
Required Skills:
- Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, SEO, and other relevant marketing platforms
- Experience with CRO tools such as Google Optimize, Optimizely, or similar
- Strong proficiency in Salesforce, ad platforms, budget tracking, and Google Sheets for comprehensive reporting and data analysis
- In-depth knowledge of Google Analytics (GA4) and experience in tracking and optimizing website performance
- Excellent communication and collaboration skills, with the ability to work effectively with sales and marketing teams
- Strong analytical mindset with the ability to interpret data, provide insights, and make strategic recommendations
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in SQL or other programming languages
- Knowledge of the software development lifecycle (SDLC)
ASSUMPTION: Candidates should have a proven track record in driving measurable growth through performance marketing strategies and a deep understanding of the full marketing funnel.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Performance Marketing Manager in Dallas, TX)
Benefits:
- Covered Medical Insurance
- Dental & Vision Benefits
- Paid Parental Leave
- Catered Lunches Monday-Friday
- Class Pass, Netflix, HBO, Hulu and Peloton subscriptions
- 401k
- Transparent career growth, professional development, and promotion opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a Senior Performance Marketing Manager role in Dallas, TX.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-size company)
Founded: 2015 (10 years in business)
Company Description:
- FieldPulse is an all-in-one field service management software that helps service businesses scale by streamlining workflows in the office and in the field.
- The platform enables businesses to schedule jobs, send itemized estimates and invoices, and even receive payments through their phone.
- FieldPulse also increases team efficiency by keeping them updated and on-track, and helps manage customer information, log comments, and keep track of past jobs and invoices.
Company Specialties:
- Service Business Scheduling
- Contractor Scheduling
- Service Business Management Software
- Field Service Business Management
- CRM
- Invoicing & Billing
- HVAC Software
Company Website: https://www.fieldpulse.com/
ASSUMPTION: FieldPulse is a well-established company in the field service management software industry, with a strong focus on streamlining workflows and improving efficiency for service businesses.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site (based on the job listing)
Growth Opportunities:
- As a mid-size company, FieldPulse offers opportunities for career growth and professional development.
- The Senior Performance Marketing Manager role provides an opportunity to make a significant impact on the company's growth and customer acquisition strategies.
- With the company's focus on innovation and improvement, there are likely opportunities for career advancement within the marketing department or other areas of the organization.
ASSUMPTION: This role offers strong potential for career growth and professional development within a dynamic and innovative company environment.
🌍 Location & Work Environment
Office Type: On-site (based on the job listing)
Office Location(s): 8144 Walnut Hill Ln, Suite 1050, Dallas, Texas 75231, US
Geographic Context:
- Dallas, TX is the third-largest city in Texas and the ninth-largest in the United States.
- The city is known for its diverse economy, with significant contributions from industries such as technology, defense, and healthcare.
- Dallas offers a mix of urban and suburban living options, with a variety of neighborhoods and communities to choose from.
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to meet project demands
ASSUMPTION: The on-site work environment at FieldPulse's Dallas office provides opportunities for collaboration, networking, and face-to-face interaction with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Performance marketing strategies and tactics
- Data analysis and reporting skills
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with FieldPulse's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of performance marketing strategies and tactics, as well as your ability to analyze data and drive measurable growth.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration abilities, and cultural fit.
- Research FieldPulse's company culture and values to ensure a strong fit and alignment with the organization.
ATS Keywords: Performance Marketing, Digital Advertising, Lead Generation, Campaign Management, Website CRO, GA4, Google Ads, Facebook Ads, LinkedIn Ads, SEO, Marketing Automation, SQL, SDLC
ASSUMPTION: FieldPulse's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on identifying the best fit for the Senior Performance Marketing Manager role.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- CRO tools (e.g., Google Optimize, Optimizely)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Salesforce
- Google Analytics (GA4)
- Google Sheets
- Budget tracking tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in the Senior Performance Marketing Manager role at FieldPulse.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: FieldPulse prioritizes understanding and meeting the needs of its customers.
- Innovation: The company encourages creativity, continuous learning, and improvement.
- Collaboration: FieldPulse fosters a culture of teamwork and open communication.
- Integrity: The company values honesty, transparency, and ethical decision-making.
- Accountability: FieldPulse emphasizes taking ownership of responsibilities and delivering results.
Work Style:
- Data-driven: FieldPulse relies on data and analytics to inform decision-making and strategy.
- Agile: The company embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement.
- Dynamic: FieldPulse operates in a fast-paced and ever-changing industry, requiring employees to be proactive and responsive to change.
Self-Assessment Questions:
- How do you align with FieldPulse's customer-centric approach, and how have you demonstrated this in previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or industry. How did you approach this change, and what was the outcome?
- How do you ensure that your marketing strategies and tactics are data-driven and informed by analytics?
- Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with FieldPulse's company values and work style, with a focus on customer-centricity, innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a large advertising budget and ensuring high ROI for campaigns
- Keeping up-to-date with industry trends, best practices, and competitor strategies
- Collaborating effectively with cross-functional teams, including sales, content, and creative teams
- Balancing strategic thinking and tactical execution to drive long-term growth
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: These challenges require a proactive, strategic, and adaptable approach, with a strong focus on data analysis, collaboration, and continuous learning.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position at FieldPulse offers a unique opportunity to work in a dynamic, growing company within the field service management software industry.
- FieldPulse's focus on innovation and customer-centricity sets it apart from other companies in the industry, providing a more challenging and rewarding work environment.
- As a mid-size company, FieldPulse offers more opportunities for career growth and professional development compared to larger enterprises, while still providing the stability and resources of a well-established organization.
ASSUMPTION: Candidates should consider the unique aspects of this role at FieldPulse, weighing the challenges and opportunities against their career goals and personal preferences.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive lead generation and pipeline growth for a new product launch
- Optimizing website CRO through A/B testing and user journey analysis, resulting in a 20% increase in conversion rates
- Collaborating with the content marketing team to create a series of blog posts and whitepapers that drive organic traffic and generate high-quality leads
- Managing a $500,000 advertising budget, achieving a 15% increase in ROI quarter-over-quarter
- Conducting a competitive analysis and developing a unique value proposition to differentiate FieldPulse's offerings in the market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Senior Performance Marketing Manager at FieldPulse, requiring a diverse skill set and strategic approach.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to performance marketing and how this role fits into the overall marketing strategy?
- How does FieldPulse measure and track the success of its marketing campaigns, and how would this role contribute to that process?
- Can you provide an example of a time when the company pivoted its marketing strategy, and how was that decision made and executed?
- How does FieldPulse support the professional development and career growth of its marketing team members?
- Can you describe the work environment and company culture, and how does this role contribute to maintaining that culture?
- How does FieldPulse approach collaboration and communication between marketing, sales, and other departments?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on performance marketing strategies, data analysis, and collaboration
- Prepare for behavioral interview questions that assess your problem-solving skills, collaboration abilities, and cultural fit
- Research FieldPulse's company culture and values to ensure a strong fit and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
