📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving performance marketing strategies to engage clients in their health and wellness journey
- Analyzing campaign performance and optimizing channels for maximum ROI
- Collaborating with marketing leadership to manage channel efficiencies and identify optimization opportunities
- Exploring and testing new marketing channels and partnerships
ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to work well within a team to drive successful marketing campaigns.
📋 Key Responsibilities
✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns
✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities
✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting
✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection
✅ Provide strategic recommendations by analyzing factors such as dayparting, geographical exposure, frequency, and cost
✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints
✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio
ASSUMPTION: This role requires a proactive approach to data analysis and a strong understanding of marketing channels to make informed decisions and drive campaign success.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 2+ years of experience in an analytics function within the Marketing industry
Required Skills:
- Advanced Excel skills
- Proven ability to interpret data, derive insights, and make recommendations
- Knowledge of campaign performance analysis and media planning/buying
Preferred Skills:
- SQL experience
- Knowledge of volume modeling and advanced targeting
ASSUMPTION: Candidates with a strong analytical background and experience in marketing analytics are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 annually
Benefits:
- Catered meals (breakfast, lunch, and dinner) five days a week
- On-site barista for unlimited espresso/matcha
- Transportation benefits
- 401(k) match
- Unlimited PTO
- Fully covered life insurance
- Super primo medical, dental, and vision insurance
- Competitive compensation with equity package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Senior Performance Marketing Manager role in the San Francisco area.
📌 Applicant Insights
🔍 Company Context
Industry: Mochi Health operates in the healthcare industry, specifically focusing on obesity medicine and weight care solutions.
Company Size: Mochi Health has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Mochi Health was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions.
- The company offers one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team.
- Mochi Health's mission is to empower patients and help them navigate their treatments to achieve lasting success.
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health's focus on personalized care and innovative treatments sets it apart in the healthcare industry, providing unique opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in performance marketing.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Marketing department and collaborate with marketing leadership to drive campaign success.
Work Arrangement: This role is on-site, requiring employees to work from Mochi Health's headquarters in San Francisco, CA.
Growth Opportunities:
- As Mochi Health continues to grow, there may be opportunities for the Senior Performance Marketing Manager to take on additional responsibilities or lead a team.
- The company's focus on innovation and expansion provides ample opportunities for professional growth.
ASSUMPTION: The success of the Senior Performance Marketing Manager will be closely tied to the company's overall growth and success in the healthcare industry.
🌍 Location & Work Environment
Office Type: Mochi Health's headquarters is a vibrant downtown San Francisco office, providing a dynamic and engaging work environment.
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth.
- The city's diverse culture and vibrant atmosphere provide a stimulating work environment.
- San Francisco's cost of living is high, which is reflected in the competitive salary range for this role.
Work Schedule: The work schedule for this role is Monday-Friday, with flexible hours to accommodate team meetings and collaboration.
ASSUMPTION: The on-site work arrangement and vibrant office environment at Mochi Health's headquarters provide ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the CEO
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing channel expertise
- Strategic thinking and problem-solving
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing analytics experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Mochi Health's mission and how your skills align with the role's requirements.
- Prepare for interview questions that focus on your data-driven approach to marketing and your ability to collaborate with a team.
ATS Keywords: Performance marketing, data analysis, campaign optimization, media planning, Excel, SQL, consumer targeting, strategic recommendations
ASSUMPTION: Mochi Health's interview process is designed to assess candidates' technical skills and cultural fit within the company's dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Excel
- SQL
- Marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Media planning and buying tools (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Mochi Health prioritizes understanding and supporting its patients' unique needs and challenges.
- Innovation: The company is committed to driving progress in the obesity medicine field through personalized care and cutting-edge treatments.
- Collaboration: Mochi Health fosters a collaborative work environment, encouraging team members to work together to achieve common goals.
Work Style:
- Data-driven: Mochi Health relies on data and analytics to inform its marketing strategies and campaign decisions.
- Dynamic: The company's fast-paced growth and innovative approach require employees to be adaptable and proactive.
- Collaborative: Mochi Health values teamwork and open communication to drive success.
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to derive insights from data to drive marketing strategies?
- Are you comfortable working in a dynamic and fast-paced environment, and able to adapt to change as needed?
- Do you thrive in a collaborative work environment, and are you able to communicate effectively with team members to achieve common goals?
ASSUMPTION: Mochi Health's company culture prioritizes empathy, innovation, and collaboration, providing a supportive and engaging work environment for employees.
⚠️ Potential Challenges
- The fast-paced growth of Mochi Health may require employees to adapt quickly to changes in the work environment and marketing strategies.
- The competitive nature of the healthcare industry may present challenges in driving campaign success and maximizing ROI.
- The on-site work arrangement may require employees to commute to Mochi Health's headquarters in San Francisco, CA.
- The high cost of living in San Francisco may present financial challenges for some employees.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth and impact within Mochi Health's dynamic and innovative work environment.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position offers a competitive salary range and comprehensive benefits package.
- Mochi Health's focus on personalized care and innovative treatments sets it apart in the healthcare industry, providing unique opportunities for growth and impact.
- This role offers a clear career path within the marketing department, with opportunities for professional growth and advancement as the company continues to expand.
ASSUMPTION: The unique aspects of Mochi Health's mission and work environment make this role an attractive opportunity for experienced marketing professionals seeking to make a significant impact in the healthcare industry.
📝 Sample Projects
- Analyzing campaign performance data to identify optimization opportunities and maximize ROI
- Developing and implementing a media planning strategy to support marketing campaigns across various channels
- Collaborating with the marketing team to create and execute targeted advertising campaigns, leveraging first and third-party data
ASSUMPTION: The sample projects listed are representative of the day-to-day responsibilities and tasks associated with the Senior Performance Marketing Manager role at Mochi Health.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven marketing and how this role fits into that strategy?
- How does Mochi Health support the professional growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign at Mochi Health, and how the Senior Performance Marketing Manager contributed to that success?
- How does Mochi Health foster a collaborative work environment, and what steps are taken to ensure effective communication and teamwork among marketing team members?
- What are the key priorities for the Senior Performance Marketing Manager in the first 90 days in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Mochi Health's mission and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing analytics experience and achievements
- Write a cover letter that demonstrates your understanding of Mochi Health's mission and how your skills align with the role's requirements
- Prepare for interview questions that focus on your data-driven approach to marketing and your ability to collaborate with a team
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
