📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site (in-person at our office in San Francisco, CA)
🚀 Job Overview
Key aspects of this role include:
- Driving performance marketing strategies to engage clients in their health and wellness journey
- Collaborating with marketing leadership to maximize ROI/CPA goals within budget constraints
- Continuously optimizing campaigns and exploring new marketing channels
- Working in an in-person setting at the company's San Francisco office
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creativity to drive successful marketing campaigns in the health and wellness industry.
📋 Key Responsibilities
✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns
✅ Structure performance reports based on media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities
✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting
✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection
✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost
✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints
✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio
ASSUMPTION: This role involves a mix of data-driven decision making, strategic planning, and hands-on campaign management to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in performance marketing
Required Skills:
- Proven ability to interpret data, derive insights, and make recommendations
- Advanced Excel skills
- Experience in both Facebook and Google Ads
- Knowledge of campaign performance analysis and media planning/buying
Preferred Skills:
ASSUMPTION: A strong background in performance marketing, proficiency in data analysis tools, and experience with major advertising platforms are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 annually
Benefits:
- Catered meals five days a week
- Transportation benefits
- 401(k) match
- Unlimited PTO
- Fully covered life insurance
- Super primo medical, dental, and vision insurance
- Competitive compensation with a generous equity package
- Prime location in downtown San Francisco
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for senior performance marketing roles in the San Francisco Bay Area. Benefits are comprehensive and reflect the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Wellness, specifically focused on obesity medicine and weight loss solutions
Company Size: Medium-sized (51-200 employees), offering a collaborative and dynamic work environment
Founded: 2022, with a mission to empower patients with personalized, clinically-backed weight care solutions
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions
- The company offers one-on-one virtual care and proven pharmaceutical treatments, connecting patients with board-certified providers, dietitians, and a support team
- Mochi Health's best-in-class telehealth platform makes care accessible to patients whenever and wherever they need it
Company Specialties:
Company Website: https://bit.ly/join-mochi-homepage
ASSUMPTION: Mochi Health is a growing, mission-driven company that values innovation, collaboration, and a patient-centric approach to weight care.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and impact within the marketing department
Reporting Structure: This role reports directly to the Marketing department and collaborates with marketing leadership to achieve departmental goals
Work Arrangement: On-site, with a requirement to work in-person at the company's San Francisco office
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Chance to shape the future of marketing strategies in the health and wellness industry
- Opportunity to work with a diverse and experienced team, learning from industry experts
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and hands-on campaign management, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Vibrant downtown San Francisco HQ, just steps from public transit, great coffee shops, and everything the city has to offer
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a high cost of living and a diverse, multicultural population
- The city offers a wide range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild, wet winters and dry, foggy summers
Work Schedule: Full-time, with the expectation to work standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The on-site work arrangement allows for better collaboration and face-to-face interaction with team members and stakeholders, fostering a more dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of performance marketing metrics and KPIs
- Demonstrate your ability to work collaboratively and independently
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
ATS Keywords: Performance marketing, data analysis, campaign optimization, media planning, Facebook Ads, Google Ads, Excel, SQL
ASSUMPTION: The interview process will focus on assessing your technical skills, strategic thinking, and cultural fit within the marketing department.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Excel (advanced)
- SQL (preferred)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are widely used in the performance marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the patient's best interests and well-being
- Innovative: Continuously seek new and better ways to deliver care and engage patients
- Collaborative: Work together to achieve common goals and support each other's success
Work Style:
- Data-driven: Make informed decisions based on data analysis and insights
- Adaptable: Embrace change and pivot as needed to achieve desired outcomes
- Results-oriented: Focus on delivering measurable results and achieving marketing objectives
Self-Assessment Questions:
- Do you have a proven track record of driving results through performance marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Mochi Health values candidates who are passionate about their mission, data-driven in their approach, and eager to collaborate with a diverse and talented team.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in performance marketing
- Balancing data-driven decision making with creative problem-solving
- Adapting to a fast-paced, growing company with evolving priorities and goals
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the health and wellness industry, specifically obesity medicine and weight loss solutions
- Industry-specific context: The health and wellness industry is highly competitive, with a strong emphasis on data-driven decision making and personalized customer experiences
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department, with potential career paths including marketing manager, director, or even VP of marketing
ASSUMPTION: This role offers unique challenges and growth opportunities within the health and wellness industry, with a clear path for career advancement within the marketing department.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new weight loss medication launch
- Optimizing Facebook and Google Ads campaigns to improve CPA and ROI for an existing weight loss program
- Conducting market research and analysis to identify new marketing channels and partnership opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Performance Marketing Manager might undertake at Mochi Health.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does Mochi Health support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Mochi Health foster a collaborative and inclusive work environment, particularly in the marketing department?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies
- Research Mochi Health and the health and wellness industry to demonstrate your enthusiasm and understanding of the company's mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
