Senior Performance Marketing Manager – App Growth
Realtor.com Careers📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager – App Growth
🔹 Company: Realtor.com
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Performance Marketing, Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Senior Performance Marketing Manager for App Growth at Realtor.com, you'll lead user acquisition strategies to expand the mobile app's audience and drive revenue growth. You'll manage substantial budgets across multiple paid channels including Apple Search Ads, Google Ads, and social platforms to optimize app installs, user engagement, and return on ad spend. This role combines strategic planning with data-driven execution to deliver measurable growth for a company that has been at the forefront of online real estate for over 25 years.
ASSUMPTION: This is a leadership position within the marketing department based on the "Senior" title and the scope of responsibilities described. The role appears to report into the App & Performance Marketing team, though the specific reporting structure isn't explicitly stated.
📋 Key Responsibilities
✅ Develop and execute strategies to increase high-quality app installs and user engagement across multiple paid channels
✅ Optimize campaigns on core platforms (Apple Search Ads, Google App Campaigns, Meta) to maximize ROAS
✅ Identify and test new user acquisition channels to diversify growth mix and reach untapped audiences
✅ Leverage analytics tools and Mobile Measurement Partners (MMPs) to extract actionable insights
✅ Collaborate with creative, product, and data science teams to align UA efforts with app growth objectives
✅ Efficiently allocate and manage substantial user acquisition budgets to maximize ROI across channels
✅ Balance short-term CPI optimizations with long-term revenue goals
🎯 Required Qualifications
Education: BA/BS in Marketing, Business, Economics, or related field
Experience: 6-8 years of experience in mobile app user acquisition
Skills:
- Deep knowledge of mobile app marketing channels (Apple Search Ads, Google App Campaigns, Meta Ads, programmatic networks)
- Strong analytical abilities with complex data sets
- Expertise in app-specific metrics (CPI, LTV, ROAS)
- Experience with MMPs (e.g., AppsFlyer, Adjust)
- SQL and advanced Excel skills (preferred)
- Strategic thinking and performance marketing mindset
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Comprehensive medical, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time Off
- Immediate eligibility for 401(k) with 3.5% company match
- Tuition Reimbursement for degreed and non-degreed programs
- Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments
ASSUMPTION: Based on industry standards for this level of role in the Austin tech market, the salary range could be approximately $120,000-$160,000, but this is an estimation not provided in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Realtor.com is recognized as the No. 1 site trusted by real estate professionals and has been a leader in online real estate for over 25 years. The company provides tools that connect buyers, sellers, and renters with insights and guidance.
Company Size: Not specified
Company Stage: Established company with a mature product
ASSUMPTION: As part of News Corp (based on industry knowledge), Realtor.com is likely a large, well-established organization with substantial resources. This is inferred from their 25+ year history and market position mentioned in the listing.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Likely reports to a Director or VP of Marketing/Growth
Team Size/Composition: Not specified
Growth Opportunities: Potential advancement to Director level positions in Performance Marketing, User Acquisition, or Growth
ASSUMPTION: The reporting structure and growth opportunities are assumed based on standard technology company hierarchies for marketing roles. The job mentions being part of the "App & Performance Marketing team," suggesting you'll be working within an established team structure.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Austin is a major tech hub in Texas with a growing tech scene, vibrant culture, and relatively lower cost of living compared to coastal tech centers like San Francisco or New York.
Work Schedule: Not specified
Regional Considerations: Austin offers a strong digital marketing community with numerous tech companies and startups, providing networking opportunities and potential career mobility.
ASSUMPTION: While the job listing doesn't specify remote/hybrid/in-office arrangements, Austin is mentioned as the location, suggesting at least some in-office presence may be expected. Given industry trends, a hybrid arrangement is possible but not confirmed.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at established tech companies, expect 3-5 interview rounds including initial screening, hiring manager interview, team interviews, and possibly a case study or presentation on marketing strategy.
Key Assessment Areas: Expect to be evaluated on your track record scaling user acquisition, analytical abilities, channel expertise, strategic thinking, and campaign optimization experience.
Application Tips: Quantify your achievements in previous roles (e.g., percentage increase in app installs, improvements in ROAS, budget managed). Highlight experience with specifically mentioned channels (Apple Search Ads, Google App Campaigns, Meta).
ATS Keywords: user acquisition, performance marketing, mobile app marketing, ROAS, CPI, LTV, Apple Search Ads, Google App Campaigns, Meta Ads, AppsFlyer, Adjust, SQL, campaign optimization
ASSUMPTION: These insights are based on standard industry practices for senior marketing roles and not specifically outlined in the job description.
🛠️ Tools & Technologies
- Mobile Measurement Partners (MMPs): AppsFlyer, Adjust
- Ad Platforms: Apple Search Ads, Google App Campaigns, Meta Ads, Snapchat, TikTok
- Analytics Tools: Not specifically mentioned but likely includes standard industry tools
- Technical Skills: SQL, Excel
- Programmatic advertising networks
ASSUMPTION: Other common tools in this space might include Tableau, Looker, Google Analytics, Firebase, or proprietary analytics platforms, though these aren't explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: The listing emphasizes empowering people to find their way home, breaking barriers to entry, making connections, and providing expert guidance. There's also mention of bringing your "full self to work" in an inclusive culture.
Work Style: Based on the description, the environment appears to be fast-paced with cross-functional collaboration emphasized (working with creative, product, and data science teams).
Self-Assessment: Consider asking yourself:
- Do you thrive in a data-driven and results-oriented environment?
- Are you comfortable managing and optimizing substantial marketing budgets?
- Do you enjoy the balance of analytical work and strategic planning?
- Are you passionate about real estate technology and helping people find homes?
ASSUMPTION: The company likely values innovation and technical expertise given their positioning as a technology leader in real estate, though this is inferred from the company description rather than explicitly stated.
⚠️ Potential Challenges
The role requires balancing multiple marketing channels and optimizing significant budgets, which could involve pressure to deliver measurable results. Scaling app installs while maintaining quality and cost efficiency is inherently challenging. The position also requires cross-functional collaboration, which may involve navigating different team priorities and timelines.
ASSUMPTION: These challenges are common in similar roles across the industry and are inferred from the responsibilities described, not explicitly stated as challenges in the listing.
📈 Similar Roles Comparison
This role focuses specifically on app user acquisition, which differentiates it from broader digital marketing roles that might include website traffic, brand marketing, or content marketing. Compared to a "Growth Marketing Manager" role, this position is more specialized in paid user acquisition rather than broader growth tactics like SEO or email marketing. The role is more senior than a "User Acquisition Specialist" but might have a narrower focus than a "VP of Marketing" who would oversee multiple marketing functions.
ASSUMPTION: This comparison is based on standard industry role structures and not on specific information provided about the organizational structure at Realtor.com.
📝 Sample Projects
- Developing and implementing a comprehensive UA strategy across Apple Search Ads, Google App Campaigns, and Meta to increase high-quality app installs by X% within a defined budget
- Conducting A/B testing of ad creative and targeting parameters to optimize Cost Per Install (CPI) across various channels
- Building an attribution model to better understand the customer journey and inform channel allocation decisions
- Evaluating and testing emerging platforms (e.g., TikTok) for potential inclusion in the marketing mix based on audience fit and performance metrics
- Creating a dashboard to track and visualize key metrics like ROAS, CPI, and user LTV across all acquisition channels
ASSUMPTION: These projects are examples based on the responsibilities listed and represent typical initiatives for this type of role, not confirmed ongoing projects at Realtor.com.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) that will define success in this role during the first 6-12 months?
- How does the app growth strategy integrate with Realtor.com's broader marketing and business objectives?
- What are the current most effective acquisition channels, and which emerging channels is the team interested in exploring?
- How does the team approach the balance between user acquisition and retention/engagement efforts?
- Can you share insights about the team structure and how cross-functional collaboration works between marketing, product, and data science teams?
- What are the biggest challenges facing app growth at Realtor.com in the current market environment?
ASSUMPTION: These questions are suggested based on the role type and information provided but may need to be adapted based on the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Update your resume to highlight mobile UA experience, emphasizing metrics and results from previous campaigns. Include key terms like "performance marketing," "ROAS optimization," and specific ad platforms mentioned.
- Portfolio Preparation: Compile examples of successful app acquisition campaigns you've managed, with clear metrics showing your impact.
- Research: Download and use the Realtor.com app to understand the product firsthand. Research recent company news and initiatives.
- LinkedIn Enhancement: Update your LinkedIn profile with relevant keywords and ensure your experience aligns with your resume.
- Network: Connect with current or former Realtor.com employees to gain insights into the company culture and application process.
- Cover Letter: Draft a targeted cover letter that addresses specific requirements in the job description and demonstrates your understanding of the real estate technology landscape.