📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Maple
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time Employee
🔹 Category: Health Care
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (225 Richmond St W #201, Toronto, ON M5V 1W2)
🚀 Job Overview
Key aspects of this role include:
- Driving scalable, data-informed growth for Maple's virtual care services
- Owning performance across paid and organic channels, including Google Ads, Meta, TikTok, programmatic, and SEO
- Collaborating with Brand, Lifecycle Marketing, and Data to build a high-performing acquisition engine
- Supporting select B2B campaigns where there's overlap in audience or execution
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. The ideal candidate will have experience in high-growth, SaaS or DTC environments and be comfortable managing multi-million dollar budgets.
📋 Key Responsibilities
✅ Lead performance marketing strategy for paid acquisition efforts across Google Ads, Meta, TikTok, programmatic display, and emerging channels
✅ Own organic growth and discoverability by developing and executing a scalable SEO strategy
✅ Drive full-funnel B2C growth by building and optimizing campaigns that generate awareness, capture demand, and convert high-intent audiences into engaged Maple users
✅ Build and scale creative testing to launch and iterate on high-performing ads
✅ Turn insights into action by analyzing performance data to drive optimization decisions and uncover new growth opportunities
✅ Collaborate across the growth funnel with Lifecycle and Product Marketing to ensure a seamless acquisition-to-retention journey and maximize long-term user value
✅ Support B2B campaigns selectively where appropriate, especially when targeting or performance tactics overlap
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2C performance marketing experience, ideally in a high-growth, SaaS or DTC environment
Required Skills:
- Proven track record managing and optimizing paid campaigns across Google Ads, Meta, TikTok, and programmatic platforms
- Hands-on experience with SEO, including strategy, content planning, keyword optimization, and collaborating with dev/content teams on implementation
- Strong analytical skills and comfort with dashboards, attribution models, and performance reporting (CAC, ROAS, LTV, etc.)
- Creative thinker with experience partnering with designers or creative teams to scale performance-driven ads
- Ability to thrive in a fast-paced environment with evolving priorities and hands-on ownership
- Strong communicator — able to distill performance insights into actionable next steps and present clearly to stakeholders
- Growth mindset — embraces experimentation, iteration, and learning from data
Preferred Skills:
- Experience with emerging channels and platforms
- Fluency in French
ASSUMPTION: While the job description lists specific qualifications, Maple values equity, diversity, and inclusion. Candidates who don't check every box but are passionate about growing purpose-driven brands and thriving in fast-paced environments are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Senior Performance Marketing Manager in Toronto)
Benefits:
- Competitive benefits package (health, dental, counselling, and life insurance coverage)
- Health spending account (extra funds for wellness essentials like eyeglasses, therapy, and more)
- Wellness budget (recharge with activities that fuel well-being—fitness classes, mindfulness tools, and beyond)
- Maple access (virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations)
- Paid health days (10 extra days for when life happens—rest, appointments, or caregiving included)
- Destination5 (work internationally in eligible countries for up to 5 days per year)
- Retirement savings plan (invest in your future with our group retirement savings plan)
- Branch out budget ($1,000 annually to pursue professional development and fuel growth)
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Maple is a virtual care platform that allows Canadians to see a doctor online within minutes, 24 hours a day, seven days a week. They offer a wide variety of specialties and have been operating in Canada since 2016, offering services in every province and territory.
Company Size: Maple has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration. As a mid-sized company, Maple can provide a more personal and supportive work environment compared to larger enterprises.
Founded: Maple was incorporated in 2015 and has been operating in Canada since late 2016.
Company Description:
- Maple is defined by three words — simple, connected, and human.
- Their platform is easy to use for Canadians of all ages, abilities, and technology education levels.
- Maple believes that in the future, the majority of wellness and medical care interactions will occur digitally, and they aim to be the primary vehicle for healthcare providers to deliver patient care.
Company Specialties:
- Virtual care services
- Telemedicine
- Healthcare technology
Company Website: https://www.getmaple.ca/
ASSUMPTION: Maple's focus on simplicity, connectivity, and humanity sets it apart in the virtual care industry. Their commitment to improving the lives of others and providing accessible healthcare makes them an attractive employer for candidates who share these values.
📊 Role Analysis
Career Level: This role is at the senior individual contributor (IC) level, with the opportunity to lead and mentor junior team members in the future.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Senior Director, Performance and Digital.
Work Arrangement: This is a hybrid role, with the option to work from the Maple office at 225 Richmond St W #201, Toronto, ON M5V 1W2 or remotely.
Growth Opportunities:
- As Maple continues to grow, there may be opportunities for the Senior Performance Marketing Manager to take on additional responsibilities or move into a leadership role.
- The candidate will have the chance to work on high-impact projects and drive significant growth for the company.
- Maple values internal mobility and encourages employees to explore different roles and career paths within the organization.
ASSUMPTION: The Senior Performance Marketing Manager role offers a unique opportunity to drive growth and make a significant impact on Maple's virtual care services. The ideal candidate will be excited about the prospect of growing with the company and taking on new challenges as the organization expands.
🌍 Location & Work Environment
Office Type: Maple's office is located in downtown Toronto, with easy access to public transportation and nearby amenities.
Office Location(s): 225 Richmond St W #201, Toronto, ON M5V 1W2
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada.
- The city is known for its diverse culture, vibrant neighborhoods, and thriving tech industry.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this hybrid role is flexible, with the option to work from the office or remotely. The candidate should be comfortable with a flexible work arrangement and able to manage their time effectively.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and enjoy the energy and collaboration that comes from working in an office setting. They will also be able to manage their time effectively and balance their work-life balance in a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a team member
- Final interview with the Senior Director, Performance and Digital
- Background check and offer extension
Key Assessment Areas:
- Performance marketing strategy and execution
- SEO expertise and campaign optimization
- Data analysis and reporting
- Communication and collaboration skills
- Cultural fit and alignment with Maple's values
Application Tips:
- Highlight your experience with paid acquisition campaigns and SEO strategies in your resume and cover letter.
- Demonstrate your ability to analyze data and drive optimization decisions in your application materials.
- Showcase your creativity and strategic thinking in your responses to interview questions.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment.
- Research Maple's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.
ATS Keywords: Performance Marketing, SEO, Google Ads, Meta, TikTok, Programmatic, Data Analysis, Campaign Optimization, Collaboration, Growth, B2C, B2B, Hybrid Work, Toronto
ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing and SEO expertise, as well as their ability to work collaboratively in a fast-paced environment. The ideal candidate will have a strong portfolio of past campaigns and be able to articulate their thought process and strategy clearly.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook/Instagram)
- TikTok
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team.
- Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people.
- United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise.
- Creative: We challenge the status quo of what we think is possible with how we approach our work and projects.
Work Style:
- Fast-paced: Maple operates in a dynamic and ever-changing environment, requiring employees to be adaptable and comfortable with ambiguity.
- Collaborative: Maple values teamwork and encourages employees to work together to achieve common goals.
- Data-driven: Maple uses data to inform decision-making and drive growth.
Self-Assessment Questions:
- Do you share Maple's passion for improving access to high-quality healthcare through technology?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision-making?
- Do you thrive in a creative and dynamic work environment that challenges the status quo?
ASSUMPTION: The ideal candidate for this role will be passionate about Maple's mission, comfortable working in a fast-paced environment, and excited about the opportunity to drive growth and make a significant impact on the company's virtual care services.
⚠️ Potential Challenges
- The role requires a strong understanding of both paid acquisition and SEO strategies, which may be challenging for candidates with a background in only one of these areas.
- The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The hybrid work arrangement may present challenges for candidates who prefer to work entirely remotely or on-site.
- The role may require occasional travel to attend industry events or meet with clients, which may be challenging for candidates who prefer to work entirely remotely.
ASSUMPTION: The ideal candidate for this role will be comfortable with the challenges listed above and excited about the opportunity to drive growth and make a significant impact on Maple's virtual care services.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions in the virtual care industry, but with a stronger focus on B2C growth and a more entrepreneurial work environment.
- The role requires a broader range of skills than traditional performance marketing roles, including SEO expertise and a strong understanding of the healthcare industry.
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as the company grows.
ASSUMPTION: The ideal candidate for this role will have experience in a similar role in the virtual care industry or a related field and be excited about the opportunity to drive growth and make a significant impact on Maple's virtual care services.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Maple's visibility across high-intent, organic search terms and drive cost-efficient acquisition
- Launching and optimizing paid acquisition campaigns across Google Ads, Meta, TikTok, and programmatic display to generate awareness, capture demand, and convert high-intent audiences into engaged Maple users
- Building and scaling a creative testing framework to continuously improve ad performance and drive sustainable, scalable growth
ASSUMPTION: The ideal candidate for this role will have experience with the projects listed above and be excited about the opportunity to drive growth and make a significant impact on Maple's virtual care services.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging performance marketing campaign you've worked on and how you overcame any obstacles you faced?
- How do you approach SEO strategy and implementation, and can you provide an example of a successful SEO project you've worked on?
- How do you balance the need for quick wins with the long-term goals of sustainable, scalable growth?
- Can you describe a time when you had to pivot or change your approach due to new data or changing circumstances? How did you handle this situation?
- How do you ensure that your marketing efforts align with Maple's values and commitment to improving access to high-quality healthcare?
ASSUMPTION: The ideal candidate for this role will be able to articulate their thought process and strategy clearly and demonstrate their ability to work collaboratively in a fast-paced environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your performance marketing and SEO experience and demonstrate your fit for the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
- Research Maple's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
