(Senior) Performance Marketing Manager (d/m/w)

📌 Core Information

🔹 Job Title: (Senior) Performance Marketing Manager (d/m/w)

🔹 Company: LIQID Investments GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic management and scaling of paid marketing campaigns across various channels
• Data-driven decision making and continuous performance optimization
• Collaboration with cross-functional teams to enhance marketing strategies
• Proactive experimentation and testing to drive channel growth

ASSUMPTION: This role requires a strong background in performance marketing and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Develop and execute strategic plans for paid marketing channels, including Search, Display, Social, and Native Ads

✅ Analyze target audiences and optimize campaigns to maximize lead generation efficiency

✅ Continuously monitor and optimize PPC, Paid Social, and Native Ad campaigns

✅ Collaborate with creative, product marketing, and BI teams to enhance marketing strategies and assets

✅ Manage marketing assets and provide feedback to the product marketing team

✅ Coordinate with freelancers and agencies in the field of paid marketing

ASSUMPTION: This role requires strong analytical skills, a proactive mindset, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in managing paid marketing campaigns, with a focus on Paid Social, Search, Display, and Native Ads

Required Skills:

• Proven experience in managing and optimizing paid marketing campaigns
• Strong analytical skills, with proficiency in Excel and data analysis
• Familiarity with Google Ads, Meta, LinkedIn, and other paid advertising platforms
• Experience with web analytics tools, such as GA4
• Fluency in German (C1 level or higher)

Preferred Skills:

• Experience with SQL and data visualization tools
• Familiarity with marketing automation tools, such as Salesforce, Braze, or HubSpot
• Experience in a fast-paced, startup environment

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving campaign success are most likely to excel in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• Flexible working models and mobile working regulations
• 28 days of vacation and additional free days on December 24th and 31st
• €1,500 annual development budget for personal and professional growth
• Lunch subsidy and discounts with various providers
• Health initiatives and health assistance program

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically digital wealth management

Company Size: 51-200 employees, offering a collaborative and dynamic work environment

Founded: 2016, with a mission to revolutionize financial investment

Company Description:

• Europe's leading digital wealth manager for affluent clients
• Offers digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors
• Named Germany’s best wealth manager by Capital magazine for six consecutive years
• Manages around €3 billion for its clients
• Certified B Corp, demonstrating high standards for social and environmental performance, transparency, and responsible action

Company Specialties:

• Investing
• Private Equity
• Venture Capital
• Real Estate
• Wealth Management

Company Website: www.liqid.de

ASSUMPTION: LIQID offers a unique opportunity for marketing professionals to work in the growing digital wealth management sector and contribute to the company's continued success.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential to take on a senior role and manage larger budgets in the future
• Opportunities to work on diverse projects and campaigns
• Chance to contribute to the company's overall growth and success

ASSUMPTION: This role offers a unique opportunity for marketing professionals to grow and develop their skills in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in central Berlin

Office Location(s): Kurfürstendamm 177, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The office is located in the heart of the city, with easy access to public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Monday to Friday, with flexible working hours

ASSUMPTION: The office environment at LIQID is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Short video interview with the recruiting team
• Video interview with the Head of Marketing and Paid Marketing Lead
• Case study to assess problem-solving skills and strategic thinking
• Personal meeting with the team to discuss the role and company culture

Key Assessment Areas:

• Strategic thinking and campaign management skills
• Data analysis and performance optimization abilities
• Cultural fit and alignment with LIQID's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the case study by researching LIQID's target audience and competition
• Demonstrate your enthusiasm for the role and the company during the interview

ATS Keywords: Performance Marketing, Paid Social, PPC, Google Ads, Meta, LinkedIn, Data Analysis, Excel, Campaign Optimization, Stakeholder Collaboration, Targeting, Lead Generation

ASSUMPTION: LIQID's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads Manager)
• LinkedIn Ads
• Google Analytics (GA4)
• Excel (for data analysis and reporting)
• SQL (for advanced data analysis)
• Marketing automation tools (e.g., Salesforce, Braze, HubSpot)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the best in all aspects of the business
• Integrity: Acting with honesty and transparency in all interactions
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and continuously improving processes and products

Work Style:

• Data-driven and analytical, with a focus on continuous improvement
• Collaborative and inclusive, with a focus on teamwork and open communication
• Dynamic and fast-paced, with a focus on delivering results and driving growth

Self-Assessment Questions:

• Do you align with LIQID's values and mission?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and data-driven work culture?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with LIQID's values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing a large volume of data and campaigns simultaneously
• Keeping up with industry trends and best practices in a rapidly evolving field
• Balancing the need for data-driven decision making with the need for quick and agile campaign optimization
• Navigating a dynamic and fast-paced work environment

ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive mindset, and effective collaboration with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance optimization and data-driven decision making
• LIQID's target audience is affluent clients seeking smart excellence in wealth management, which presents unique challenges and opportunities
• This role offers a unique opportunity to work in the growing digital wealth management sector and contribute to the company's continued success

ASSUMPTION: Candidates with experience in performance marketing roles within the financial services industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a strategic plan to scale LIQID's Paid Social campaigns and maximize lead generation efficiency
• Optimizing PPC campaigns to improve cost-per-acquisition (CPA) and return on ad spend (ROAS)
• Collaborating with the creative team to develop and test new ad assets and targeting strategies

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, as well as the opportunity to drive meaningful impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid marketing team currently, and how can this role help address them?
• How does the paid marketing team collaborate with other departments, such as product marketing and creative, to enhance marketing strategies and assets?
• What opportunities are there for growth and development within the paid marketing team and the company as a whole?
• How does LIQID support work-life balance and employee well-being in a fast-paced and dynamic work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to driving success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LIQID job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance marketing and data analysis
• Prepare for the case study by researching LIQID's target audience and competition, and developing a strategic plan to address a specific marketing challenge
• Demonstrate your enthusiasm for the role and the company during the interview, and be prepared to discuss your ideas and insights for driving campaign success
• Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.