📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Mochi Health
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Health Care
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving performance marketing strategies to engage clients in their health and wellness journey
- Collaborating with marketing leadership to maximize ROI and CPA goals within budget constraints
- Exploring and testing new marketing channels and partnerships to enhance the Marketing portfolio
- Working in an in-person capacity at the company's office in San Francisco, CA
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in performance marketing and a passion for driving results.
📋 Key Responsibilities
✅ Support various marketing channels with daily performance analysis and continuous optimization of campaigns
✅ Structure performance reports based on a combination of media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities
✅ Learn about Mochi Health’s unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting
✅ Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection
✅ Provide strategic recommendations by analyzing factors such as day parting, geographical exposure, frequency, and cost
✅ Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints
✅ Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio
ASSUMPTION: This role requires a strong understanding of performance marketing channels, data analysis, and campaign optimization. The ideal candidate will have experience in both Facebook and Google Ads, as well as advanced Excel skills.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in performance marketing
Required Skills:
- Proven ability to interpret data, derive insights, and make recommendations
- Advanced Excel skills
- Experience in both Facebook and Google Ads
- Knowledge of campaign performance analysis and media planning/buying
Preferred Skills:
- SQL experience
- Knowledge of consumer targeting strategies
ASSUMPTION: The ideal candidate will have a Bachelor's degree in a relevant field, such as Marketing, Business, or a related discipline. They will also have at least 3 years of experience in performance marketing, with a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 annually
Benefits:
- Catered meals five days a week, including breakfast, lunch, and dinner
- On-site barista for unlimited espresso/matcha
- Transportation benefits
- 401(k) match
- Unlimited PTO
- Fully covered life insurance
- Superb medical, dental, and vision insurance
- Competitive compensation and a generous equity package
- Prime location in downtown San Francisco
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Performance Marketing Manager role in the San Francisco Bay Area. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care, specifically focused on obesity medicine and weight loss solutions
Company Size: 51-200 employees (Mid-sized company)
Founded: 2022 (Relatively new company)
Company Description:
- Mochi Health is a pioneering force in obesity medicine, dedicated to building personalized, clinically-backed weight care solutions
- The company offers one-on-one virtual care and proven pharmaceutical treatments to empower patients with personalized weight loss plans
- Mochi Health connects patients with board-certified providers, dietitians, and access to a support team around the clock
Company Specialties:
Company Website: Join Mochi Health
ASSUMPTION: Mochi Health is a mid-sized company with a strong focus on innovation and growth. The company's young age and rapid expansion present unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (Senior role with significant responsibilities and impact)
Reporting Structure: This role reports directly to the Marketing department and works closely with marketing leadership
Work Arrangement: On-site, with a requirement to work in the company's office in San Francisco, CA
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department as the company expands
- Opportunity to gain experience in a fast-paced, high-growth environment
- Possibility to work on a wide range of marketing channels and campaigns, fostering well-rounded skill development
ASSUMPTION: This role offers significant growth potential, as Mochi Health is a rapidly expanding company with a strong focus on innovation and results-driven marketing strategies.
🌍 Location & Work Environment
Office Type: In-person office in downtown San Francisco, CA
Office Location(s): 161 Natoma St, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major hub for the tech and healthcare industries, offering ample networking and professional development opportunities
- The city is known for its vibrant culture, diverse neighborhoods, and high quality of life
- San Francisco's central location on the West Coast makes it an ideal base for working with clients and partners across the United States
Work Schedule: Full-time (40 hours per week), with the expectation of occasional overtime to meet project deadlines
ASSUMPTION: Working in San Francisco offers a unique blend of urban living, cultural experiences, and professional opportunities. The city's central location and vibrant tech scene make it an ideal base for a performance marketing role.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR department
- In-depth interview with the Marketing department and potential team members
- Final interview with the Marketing leadership team
- Background check and offer extension
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and interpretation abilities
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Cultural fit with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Be prepared to discuss your approach to data-driven decision-making and campaign optimization
- Demonstrate your understanding of the healthcare industry and Mochi Health's unique value proposition
- Showcase your ability to work effectively in a team environment and collaborate with marketing leadership
ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Media Planning, Facebook Ads, Google Ads, Excel, SQL, Consumer Targeting, Strategic Recommendations, Marketing Channels
ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing skills, data analysis abilities, and strategic thinking. The ideal candidate will have a proven track record in driving results and a strong cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Excel (Advanced)
- SQL
- Tableau or similar data visualization tools
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care and empathy
- Data-driven decision-making
- Continuous learning and innovation
- Collaboration and teamwork
- Results-driven and accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving results in performance marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on data-driven decision-making?
- Do you thrive in a collaborative, team-oriented work setting and enjoy working closely with marketing leadership?
- Are you adaptable and open to change, with a willingness to learn and grow in a rapidly expanding company?
ASSUMPTION: Mochi Health values candidates who are passionate about driving results, data-driven, and collaborative. The ideal candidate will have a strong cultural fit with the company's mission, values, and work style.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require occasional overtime and adaptability to changing priorities
- The role may involve managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and time management
- As a mid-sized company, Mochi Health may have limited resources and budget constraints, requiring strategic decision-making and prioritization
- Working in downtown San Francisco may present challenges related to commuting, parking, and cost of living
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-growth environment and able to adapt to changing priorities. They will also have strong organizational skills and be able to manage multiple marketing channels effectively.
📈 Similar Roles Comparison
- Unlike traditional healthcare marketing roles, this position focuses heavily on performance marketing strategies and data-driven decision-making
- Mochi Health's unique consumer targeting strategies and focus on obesity medicine set this role apart from other performance marketing positions in the healthcare industry
- As a mid-sized company, Mochi Health offers more opportunities for career growth and development than larger, more established healthcare organizations
ASSUMPTION: This role offers a unique blend of performance marketing experience, data-driven decision-making, and a focus on a specialized area of healthcare. The ideal candidate will have a strong background in performance marketing and a passion for driving results in a dynamic, high-growth environment.
📝 Sample Projects
- Optimizing a Facebook Ads campaign to improve CPA by 20% through advanced targeting and bidding strategies
- Conducting a comprehensive analysis of Google Ads performance to identify optimization opportunities and improve ROI by 15%
- Developing a strategic plan to expand Mochi Health's marketing portfolio by exploring and testing new marketing channels and partnerships
ASSUMPTION: The ideal candidate will have experience with a wide range of performance marketing channels and campaigns, as well as a strong track record of driving results and optimizing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how it influences marketing strategies?
- How does Mochi Health's unique consumer targeting strategies set this role apart from other performance marketing positions in the healthcare industry?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing department collaborate with other departments, such as Clinical and Operations, to ensure alignment with the company's overall mission and goals?
- What opportunities are there for growth and development within the Marketing department and the company as a whole?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role, the company, and the team they will be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare for your interview by researching Mochi Health's unique value proposition and approach to data-driven decision-making
- Be ready to discuss your approach to campaign optimization and strategic thinking
- Follow up with the hiring manager within one week of your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
