Senior Performance Marketing Manager

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager

🔹 Company: Finn Partners

🔹 Location: Singapore

🔹 Job Type: Contractor

🔹 Category: Marketing & PR

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with flexible arrangements)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing campaigns to drive B2B marketing strategies
• Providing data-driven research, insights, and strategic advice to clients
• Managing client relationships and identifying opportunities for upsell and cross-sell of services
• Collaborating with content and creative teams to develop relevant ads and guide A/B testing
• Optimizing campaign performance to improve return on investment and achieve efficient Cost per Acquisition (CPA)

ASSUMPTION: This role requires a high level of experience and expertise in regional digital marketing, with a focus on the APAC region and specific markets like China, Korea, and Japan.

📋 Key Responsibilities

✅ Provide data-driven research, insights, and strategic advice to clients to help them achieve their marketing objectives

✅ Plan and manage paid search, social, programmatic, ABM, content syndication, and nurture campaigns to meet key performance metrics

✅ Manage and own client relationships, identifying opportunities for upsell and cross-sell of services

✅ Plan media budgets, analyze, and recommend modifications to ad spends

✅ Collaborate with content and creative teams to develop relevant ads for campaigns, and guide A/B testing to identify what works best

✅ Work with marketing operations team to optimize campaign performance and achieve efficient CPA

✅ Analyze and report on the performance of digital marketing campaigns

✅ Test new digital platforms and keep abreast of the latest trends and developments in digital/performance marketing

ASSUMPTION: This role involves a high degree of autonomy and requires strong project and team management skills to identify, manage, and resolve issues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 8 years of regional digital marketing experience in an agency, with a focus on the APAC region and specific markets like China, Korea, and Japan

Required Skills:

• Proven experience in planning and setting up digital marketing campaigns in APAC
• Experience in setting up campaigns on different digital platforms such as LinkedIn, Facebook, Instagram, Twitter, Google, Yahoo, WeChat, Baidu, Weibo, Naver, etc.
• Google certification with hands-on experience in marketing tools such as DV360, Search 360, Campaign Manager, Data Studio, Google Analytics, SEMrush, etc
• Strong research and analytics skills with a love for data
• Good understanding of the latest digital/performance marketing techniques, tools, and metrics
• Strong project and team management skills with ability to identify, manage, and resolve issues
• Goal-oriented, 'can-do' attitude
• Strong communication skills - written and verbal
• Quick reflexes and out-of-the-box thinking mindset

Preferred Skills:

• Experience in the China, Korea, and Japan markets
• Fluency in Chinese, Japanese, or Korean

ASSUMPTION: Given the regional focus and specific market experience required, candidates with experience in the APAC region and proficiency in relevant languages will be highly sought after.

💰 Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (based on experience and market rates for similar roles in Singapore)

Benefits:

• Flexible working arrangements (in terms of hours, locations, and outfits)
• Competitive salary package
• Well-stocked pantry

Working Hours: Full-time (40 hours per week), with flexible arrangements

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (global network spanning 35 cities)

Founded: 2011 (with a legacy of over 60 years in the industry)

Company Description:

• Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day
• The agency offers a full suite of B2B communication services spanning public relations, digital marketing, content marketing, marketing analytics and insights, and social media marketing
• Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and “Best Mid-Sized Agency of the Year” three times
• The agency is focused on the future, building that future during each amazing day

Company Specialties:

• Arts, Entertainment, Environment and Sustainability, Fashion, Beauty & Luxury, Financial Services, Government, Health, Manufacture and Trade, Professional Services, Publishing & Authors, Social Good, Technology, Travel/Lifestyle
• Advertising, Branding & Positioning, Crisis Communication, Corporate Social Responsibility, Social Media, Research & Insights, Media Relations, Public Affairs, Corporate Reputation, and Digital Marketing

Company Website: www.finnpartners.com

ASSUMPTION: Finn Partners is a well-established agency with a strong global presence and a reputation for excellence in the industry. The company offers a wide range of services and has a proven track record of success.

📊 Role Analysis

Career Level: Senior/Managerial

Reporting Structure: This role reports directly to the Integrated Marketing team and works closely with various departments such as content, creative, and marketing operations

Work Arrangement: On-site (with flexible arrangements) in Singapore

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Integrated Marketing team
• Opportunities to work on global accounts and collaborate with colleagues across the agency's 35 offices
• Chance to develop and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Singapore

Office Location(s): 38 Maxwell Road, #04-01 Airview Building, Singapore 069116

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• The country is known for its business-friendly environment, low tax rates, and high quality of life
• Singapore is a major hub for the financial services, technology, and healthcare industries

Work Schedule: Full-time (40 hours per week), with flexible arrangements

ASSUMPTION: Singapore offers a dynamic and multicultural work environment, with a strong focus on business and innovation. The city-state's strategic location in Southeast Asia makes it an ideal base for regional operations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the Integrated Marketing team
• Final round interview with senior leadership

Key Assessment Areas:

• Digital marketing expertise and experience in the APAC region
• Campaign management and optimization skills
• Client relationship management and communication skills
• Problem-solving and project management abilities
• Cultural fit and alignment with Finn Partners' values

Application Tips:

• Highlight relevant experience in the APAC region and specific markets like China, Korea, and Japan
• Demonstrate proficiency in digital marketing tools and platforms
• Showcase strong analytical skills and data-driven approach to marketing
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience managing digital marketing campaigns

ATS Keywords: Performance Marketing, Digital Marketing, APAC, Campaign Management, Client Relationship Management, Data Analysis, Google Certification, Marketing Tools, Project Management, Communication Skills

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and experience in the APAC region.

🛠️ Tools & Technologies

• Google Marketing Platform (GMP) tools (DV360, Search 360, Campaign Manager, Data Studio, Google Analytics)
• SEMrush
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.)
• Programmatic advertising platforms
• ABM platforms
• Content syndication and nurture platforms

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a strong focus on the Google Marketing Platform suite.

👔 Cultural Fit Considerations

Company Values:

• Amazing: Pursuing excellence in all we do
• Collaborative: Working together to achieve more
• Inclusive: Embracing diversity and fostering an environment where everyone can thrive
• Integrity: Acting with honesty and transparency in all our interactions
• Curious: Continuously learning and seeking new opportunities

Work Style:

• Fast-paced and dynamic, with a focus on results and delivery
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• How do you embody the value of 'amazing' in your approach to work and client relationships?
• How do you foster a collaborative work environment, and how have you handled conflicts or disagreements in the past?
• How do you ensure that your work style aligns with the company's values and culture?

ASSUMPTION: Finn Partners places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to demonstrate their fit with the company's culture and work style.

⚠️ Potential Challenges

• Managing client expectations and delivering results in a fast-paced, dynamic environment
• Keeping up with the latest trends and developments in digital/performance marketing
• Balancing multiple projects and priorities, often with tight deadlines
• Working effectively with remote teams and colleagues across different time zones
• Adapting to changes in the market and industry, and pivoting strategies as needed

ASSUMPTION: This role presents unique challenges that require strong problem-solving skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the APAC region and specific markets like China, Korea, and Japan
• While similar roles may exist in other regions, the specific market experience and language proficiency required for this role set it apart
• Career progression in this role may involve taking on additional responsibilities and growing within the Integrated Marketing team, rather than moving into a different role

ASSUMPTION: Given the unique focus on the APAC region and specific markets, this role is distinct from similar roles in other regions and offers unique growth opportunities.

📝 Sample Projects

• Developing and executing a regional digital marketing campaign for a global technology company, targeting specific markets in APAC
• Optimizing the performance of a B2B content syndication campaign for a leading financial services firm
• Managing a cross-functional team to deliver a successful ABM campaign for a healthcare organization, resulting in a significant increase in leads generated

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong project management skills and a deep understanding of digital marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Integrated Marketing team?
• How does the agency support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency approach work-life balance, and what resources are available to support employees' well-being?
• Can you provide examples of how the agency has adapted to changes in the market and industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://joinus.applytojob.com/apply/yRNYVGbYpZ/Senior-Performance-Marketing-Manager
• Tailor your resume and cover letter to highlight your relevant experience in the APAC region and specific markets like China, Korea, and Japan
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience managing digital marketing campaigns
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role
• If you are selected for an interview, be prepared to discuss your approach to digital marketing strategy, campaign management, and client relationship management

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.