📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: Phoenix, AZ (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a deep understanding of the Google Ads ecosystem and the ability to optimize complex campaign structures independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market rates and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato is a digital media company with a portfolio of brands and technologies, operating in the advertising services industry.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a focus on connecting advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Description:
- Launch Potato's brands and technologies help customers discover new products and services that make their lives better
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
- Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and international presence provide a unique work environment with opportunities for global collaboration and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.
Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and works cross-functionally with internal stakeholders.
Work Arrangement: This role is remote, with the option to work from the Phoenix, AZ area or remotely from anywhere.
Growth Opportunities:
- Potential to expand the scope of responsibilities and manage a team as the company grows
- Opportunities to work on diverse campaigns across multiple verticals and channels
- Chance to develop expertise in emerging Google Ads features and platforms
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while also providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Launch Potato's headquarters is located in vibrant downtown Delray Beach, Florida, with remote work options available.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach, Florida, is a coastal city with a vibrant arts and culture scene, offering a high quality of life
- The Phoenix, AZ area offers a diverse range of cultural, recreational, and outdoor activities
- Remote work allows for flexibility in choosing a location that best suits the employee's needs and preferences
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote nature of this role allows for greater flexibility in managing work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the Paid Media team and other stakeholders
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical problem-solving and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Demonstrate a strong understanding of data analysis and optimization techniques
- Showcase exceptional communication and collaboration skills through examples of successful cross-functional projects
- Tailor your resume and cover letter to emphasize your fit with Launch Potato's company culture and values
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, creative asset development, data analysis, reporting, trend identification, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: Launch Potato's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Excel for data manipulation and reporting
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are subject to change and may be updated based on the company's evolving needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Entrepreneurial spirit and innovation
- Customer-centric approach
Work Style:
- Highly autonomous and self-directed
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and responsive to change
- Results-oriented and focused on driving performance
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale budgets and meeting ROAS and revenue KPIs independently?
- Are you comfortable working in a highly visible, performance-driven environment?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you able to write compelling ad copy and partner on creative asset development?
- Do you have strong analytical skills and experience using data analysis tools?
ASSUMPTION: Launch Potato values a diverse, inclusive team and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Staying ahead of platform and industry trends in a rapidly evolving landscape
- Collaborating effectively with cross-functional teams in a remote work environment
- Balancing the need for data-driven decision making with the need for creative and innovative problem-solving
ASSUMPTION: The remote nature of this role may present unique challenges in terms of communication and collaboration, but also offers opportunities for greater flexibility and work-life balance.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Google Ads campaign management and optimization, rather than broader digital marketing or advertising strategies
- Launch Potato's unique international team and remote work options provide opportunities for global collaboration and learning
- Career paths within Launch Potato may include opportunities to expand the scope of responsibilities and manage a team as the company grows
ASSUMPTION: This role offers a unique blend of technical expertise, data-driven decision making, and creative problem-solving, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads strategy for a new product launch, driving awareness and conversions
- Optimizing an existing campaign to reduce CPA and increase ROAS, while maintaining or improving overall campaign performance
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that may be encountered in this role, but are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle for a Google Ads campaign at Launch Potato, from planning and execution to optimization and reporting?
- How does the Paid Media team collaborate with other internal stakeholders, such as business leads, account managers, and the yield team, to maximize campaign outcomes?
- What are the key performance indicators (KPIs) used to measure success for Google Ads campaigns at Launch Potato, and how are they tracked and reported?
- How does Launch Potato support the professional growth and development of its employees, particularly in the area of Google Ads campaign management and optimization?
- What are the most significant challenges facing the Paid Media team in the current market landscape, and how can this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and professional development opportunities available in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, data analysis, and collaboration
- Prepare examples of successful Google Ads campaigns you have managed, including KPIs, optimizations, and outcomes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
