Senior Performance Marketing Manager, Google

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager, Google

🔹 Company: Launch Potato

🔹 Location: Charlotte, NC (remote)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Driving growth and profitability of Launch Potato's paid media portfolio
• Leading strategy, execution, and optimization of Google Ads campaigns
• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Collaborating cross-functionally with internal stakeholders

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet daily, weekly, monthly, and quarterly goals

✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

ASSUMPTION: This role requires a strong understanding of Google Ads, excellent analytical skills, and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

Required Skills:

• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

Preferred Skills:

• Experience with Performance Max campaigns
• Fluency in additional languages

ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams managing large budgets will be strong contenders for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)

Benefits:

• Profit-sharing bonus
• Competitive benefits package

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Charlotte, NC area. Actual compensation may vary based on individual performance and company growth.

📌 Applicant Insights

🔍 Company Context

Industry: Launch Potato is a digital media company in the advertising services industry, focusing on connecting advertisers to customers throughout the consumer journey.

Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Launch Potato was founded in 2014, with a history of growth and expansion in the digital media space.

Company Description:

• Launch Potato is a digital media company with a portfolio of brands and technologies
• As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
• Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team

Company Specialties:

• Digital marketing
• Mobile marketing
• Direct marketing
• Community building
• Performance marketing
• Online advertising
• Customer acquisition
• Lead generation
• Social media marketing
• Technology
• Software development
• Email marketing
• Affiliate marketing
• Startup
• Digital brands
• Digital advertising
• Digital publishing
• And paid search

Company Website: http://launchpotato.com

ASSUMPTION: Launch Potato's focus on data-driven decision making and continuous optimization aligns well with the requirements of this role.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing Google Ads campaigns.

Reporting Structure: The Senior Performance Marketing Manager reports directly to the Paid Media team and collaborates closely with business leads, account managers, and the yield team.

Work Arrangement: This role is remote, with the option to work from the Charlotte, NC office or any other Launch Potato office location.

Growth Opportunities:

• Expanding the scope of Google Ads campaigns managed
• Leading and mentoring junior team members
• Contributing to the development of Launch Potato's paid media strategies

ASSUMPTION: Given the company's growth and expansion, there may be opportunities for career progression within Launch Potato.

🌍 Location & Work Environment

Office Type: Launch Potato has multiple office locations, with the option to work remotely or on-site.

Office Location(s): Charlotte, NC (remote), Delray Beach, FL, and other global offices

Geographic Context:

• Charlotte, NC is a major city in the southeastern United States, with a diverse economy and a growing tech industry
• The remote work arrangement allows for flexibility and a better work-life balance
• Launch Potato's global presence provides opportunities for collaboration with team members across different time zones

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement may require occasional travel to attend team meetings or industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Paid Media team and hiring manager

Key Assessment Areas:

• Google Ads campaign management skills
• Analytical problem-solving abilities
• Collaboration and communication skills
• Cultural fit with Launch Potato's values

Application Tips:

• Highlight relevant experience managing large-scale Google Ads campaigns
• Include specific examples of data-driven optimizations and their results
• Tailor your resume and cover letter to emphasize your skills and experience in Google Ads campaign management

ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, collaboration, communication, performance optimization, data analysis, reporting, trend identification, competitive research, problem-solving, organizational skills, growth mindset

ASSUMPTION: Launch Potato's application process may include additional steps or assessments, depending on the role and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Ads platform
• Looker or Tableau for data visualization and analysis
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous optimization
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Test-and-learn approach to campaign optimization
• Strong focus on performance and results

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working independently and making data-driven decisions?
• Do you enjoy collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Launch Potato's culture values autonomy, data-driven decision making, and continuous optimization, making it an excellent fit for candidates with strong analytical skills and a growth mindset.

⚠️ Potential Challenges

• Managing large-scale budgets and meeting ROAS and revenue KPIs independently
• Keeping up with platform and industry trends in a fast-paced environment
• Balancing multiple campaigns and shifting priorities
• Occasional travel requirements for team meetings or industry events

ASSUMPTION: These challenges can be overcome with strong organizational skills, a growth mindset, and a commitment to continuous learning and optimization.

📈 Similar Roles Comparison

• This role is similar to a Senior SEM Manager or Senior PPC Manager, with a focus on Google Ads campaigns
• Unlike other roles, this position requires a strong understanding of Google Ads and the ability to manage large-scale budgets independently
• Career progression may include roles such as Director of Paid Media or Head of Performance Marketing

ASSUMPTION: The specific requirements and responsibilities of similar roles may vary depending on the company and industry.

📝 Sample Projects

• Optimizing a large-scale Google Ads campaign to reduce CPA by 20% while maintaining ROAS
• Launching a new Performance Max campaign and achieving a positive ROI within the first month
• Conducting competitive research and identifying new growth opportunities for a vertical with stagnant performance

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage large-scale budgets, optimize campaigns, and identify new growth opportunities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Paid Media team currently, and how can this role help address them?
• How does Launch Potato support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Launch Potato measure the success of its Google Ads campaigns, and what KPIs are most important?
• What opportunities are there for collaboration and knowledge-sharing with other teams within Launch Potato?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their commitment to driving performance and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management
• Prepare for the technical assessment or case study by reviewing your Google Ads campaign management skills and brushing up on industry trends
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.