📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager, Google
🔹 Company: Launch Potato
🔹 Location: La Plata, Buenos Aires, Argentina
🔹 Job Type: Full-time, Remote
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Argentina)
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of expertise in Google Ads campaign management and a strong analytical background to drive performance and growth.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple campaigns and shifting priorities within fast-paced deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with additional marketing channels (e.g., social media, email, SEO)
- Fluency in Spanish
ASSUMPTION: Candidates with experience in a fast-paced, dynamic environment and a proven track record of driving campaign performance will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, remote work with flexible hours and a results-driven culture
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Performance Marketing Manager role with the given experience level and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. This size allows for a dynamic, entrepreneurial environment with opportunities for growth and impact.
Founded: 2014. Launch Potato has grown significantly since its founding and now operates globally with a diverse team across over a dozen countries.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato helps customers discover new products and services that make their lives better
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse team and global presence offer unique opportunities for collaboration and learning.
📊 Role Analysis
Career Level: Senior. This role offers a high degree of responsibility and autonomy, with the opportunity to make a significant impact on the company's growth.
Reporting Structure: This role reports directly to the Head of Paid Media and works closely with cross-functional teams, including business leads, account managers, and the yield team.
Work Arrangement: Remote (Argentina). This role offers the flexibility to work from anywhere in Argentina, with a focus on results and performance.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the Paid Media team
- Opportunities to collaborate with and learn from team members across various departments and locations
- Chance to contribute to the development of Launch Potato's brands and technologies
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for a flexible work arrangement.
Office Location(s): La Plata, Buenos Aires, Argentina
Geographic Context:
- La Plata is the capital of the Buenos Aires province and is located approximately 30 kilometers southeast of Buenos Aires
- The city offers a mix of urban and suburban living, with a vibrant cultural scene and a rich history
- Argentina is known for its diverse culture, delicious food, and beautiful landscapes
Work Schedule: Full-time, with flexible hours and a results-driven culture. This role requires a high degree of self-motivation and time management skills.
ASSUMPTION: La Plata offers a unique blend of urban and suburban living, with a rich cultural scene and a diverse community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Paid Media
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Google Ads campaign management experience
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight your relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your analytical skills and data-driven approach
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Google Ads, campaign management, analytical skills, data-driven, collaboration, performance optimization, A/B testing, ROAS, CPA, CTR, ad copy, creative assets, budget management, reporting, strategic planning, trend analysis, communication, adaptability, organizational skills, problem-solving
ASSUMPTION: Launch Potato's interview process is designed to assess your technical skills, cultural fit, and ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis and visualization
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: This role requires proficiency in the Google Ads platform and strong analytical skills using data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Results-oriented and entrepreneurial mindset
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic environment
- High degree of autonomy and self-motivation
- Results-driven and performance-focused
- Strong emphasis on collaboration and teamwork
- Opportunities for growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving campaign performance and meeting KPIs in a fast-paced environment?
- Are you comfortable working independently and managing multiple priorities?
- Do you thrive in a dynamic, test-and-learn environment and enjoy staying ahead of platform and industry trends?
- Are you a strong communicator and collaborator, with the ability to work effectively across cross-functional teams?
- Do you align with Launch Potato's values and commitment to diversity, equity, and inclusion?
ASSUMPTION: Launch Potato's culture values data-driven decision-making, collaboration, and a results-oriented mindset, with a strong emphasis on diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently
- Working in a fast-paced, dynamic environment with ever-evolving business priorities
- Collaborating effectively with cross-functional teams across multiple time zones
- Staying up-to-date with platform and industry trends, and continuously learning and adapting
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Senior Performance Marketing Manager positions, but with a focus on Google Ads campaign management and a strong emphasis on data-driven decision-making and collaboration
- Compared to other roles in the advertising industry, this position offers a high degree of autonomy and responsibility, with the opportunity to make a significant impact on the company's growth
- Career paths for this role may include advancement to a Director or VP of Paid Media, or transitioning into a related field such as business development or strategy
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, fast-paced environment, with a strong emphasis on data-driven decision-making and collaboration.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing campaign to improve CTR, reduce CPA, and increase ROAS by 20% within three months
- Conducting competitive research and analysis to identify new growth opportunities and optimize campaign performance
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities associated with this role, with a focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign lifecycle and how this role fits into the broader Paid Media team structure?
- How does Launch Potato support the professional development and growth of its team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on Google Ads campaign management, analytical skills, and data-driven decision-making
- Prepare for interviews by researching Launch Potato's company culture, values, and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
